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Europe Reusable Water Bottle Market Size, Share & Trends Analysis Report by Material (Glass, Aluminum, Plastic, Silicone, Steel), Type (Insulated, Non-insulated), Distribution Channel, and Segment Forecasts, 2021-2028

  • ID: 5351650
  • Report
  • May 2021
  • Region: Europe
  • 80 pages
  • Grand View Research
The Europe reusable water bottle market size is expected to reach USD 2.36 billion by 2028. It is expected to expand at a CAGR of 4.1% from 2021 to 2028. The increasing threat of plastic pollution, coupled with the severe environmental consequences of single-use and disposable water bottles, is propelling the demand for reusable bottles. An average reusable bottle ranges from USD 5 to USD 10. An average plastic bottle costs around USD 1 but could range up to USD 3 depending on the type. Although plastic bottles are cheaper per bottle, they are much more expensive in the long run, both in terms of individual spending and environmental degradation.



Consumers across the region are increasingly opting for reusable water bottles at workplaces, colleges, schools, and homes. These reusable bottles reduce the plastic burden on landfills, the main cause of groundwater pollution. Moreover, the growing awareness regarding the harmful environmental effects of disposable and single-use plastic bottles, along with a significant increase in plastic waste in oceans and landfills, is promoting the use of reusable water bottles.

According to the statistics provided as part of Beat Plastic Pollution, a UN Environment Program, around one million plastic drinking bottles are purchased every minute across the globe. These bottles are mainly responsible for the large-scale plastic pollution across the oceans and landfills. The same source also indicated that approximately 348 million tons of plastic are generated across the globe every year. Europe accounts for 60 million tons, about half of which gets thrown away and only about 30% of that waste is recycled.

Reusable stainless steel water bottles have become a popular choice among consumers owing to their temperature control attributes. The metal is capable of retaining the temperature of hot or cold water as desired. The insulated design of steel bottles has been widely appreciated by consumers. In addition to positive customer feedback, the FDA’s declaration on the safety of stainless steel has driven manufacturers to introduce these products in trendy and user-friendly designs.

E-commerce is becoming popular as the most preferred distribution channel owing to the high convenience associated with it. Customers are buying these bottles through online portals as a wide range of products is available. In addition, in the wake of the COVID-19 pandemic, consumers have refrained from physical shopping and largely opted for online purchases. This scenario has driven the manufacturers, both local and established ones, to increasingly distribute their products via online channels. For instance, this trend has encouraged many new entrants and existing companies such as 24Bottles, The Friendly Cup, and United Bottles to drive up sales using online traction.

With a fine blend of technological innovation and customization, the market is exploring new aspects of product development. For instance, in 2018, LARQ launched the world’s first self-cleaning water bottle as well as the largest crowdfunded effort for a clean water initiative, with over USD 1.7 million raised in funding. The company witnessed a 400% increase in revenue year-on-year in 2020 and an 80% increase in conversion rate in 3 months.

Europe Reusable Water Bottle Market Report Highlights

  • By material, the steel segment is projected to expand at the fastest revenue-based CAGR of 5% from 2021 to 2028
  • By type, the non-insulated segment accounted for the largest revenue share of over 77% in 2020 and is expected to maintain its lead in the years to come
  • Germany held the largest revenue share of 28.7% in 2020 and is foreseen to remain at the forefront over the forecast period
Note: Product cover images may vary from those shown
Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
1.4 Information Analysis
1.5 Market Formulation &Data Visualization
1.6 Data Validation and Publishing

Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Material Outlook
2.3 Type Outlook
2.4 Distribution Channel Outlook
2.5 Country Outlook

Chapter 3 Europe Reusable Water Bottle Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Penetration &Growth Prospect Mapping
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
3.5 Business Environment Analysis
3.6 Roadmap Of Europe Reusable Water Bottle Market
3.7 Market Entry Strategies
3.8 Impact Of COVID-19 On The Europe Reusable Water Bottles Market
3.9 Price Matrix

Chapter 4 Consumer Behavior Analysis
4.1 Consumer Trends &Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations &Recommendations

Chapter 5 Europe Reusable Water Bottle: Material Analysis and Estimates
5.1 Material Analysis & Market Share, 2020 & 2028
5.2 Glass
5.3 Aluminum
5.4 Plastic
5.5 Silicone
5.6 Steel
5.7 Others (Copper, Brass)

Chapter 6 Europe Reusable Water Bottle Market: Type Estimates & Trend Analysis
6.1 Type Movement Analysis & Market Share, 2020 & 2028
6.2 Insulated
6.3 Non-insulated

Chapter 7 Europe Reusable Water Bottle: Distribution Channel Analysis and Estimates
7.1 Distribution Channel Analysis & Market Share, 2020 & 2028
7.2 Online
7.3 Offline

Chapter 8 Europe Reusable Water Bottles Market: Country Estimates & Trend Analysis
8.1 Country Movement Analysis & Market Share, 2020 & 2028
8.2 Europe

Chapter 9 Competitive & Vendor Landscape
9.1 Key Players, Recent Developments, & Their Impact on the Industry
9.2 Key Company Categorization
9.3 Vendor Landscape

Chapter 10 Company Profiles
10.1 Tupperware Brands Corporation
10.2 SIGG Switzerland Bottles AG
10.3 Hydaway
10.4 24 Bottles
10.5 Hydro Flask
10.6 Klean Kanteen
10.7 Contigo
10.8 CamelBak Products, LLC
10.9 Laken
10.10 Ball Corporation
10.11 Thermos L.L.C.
10.12 S’well
10.13 Chilly’s Bottles Limited

List of Tables
Table 1 Reusable water bottle market - Driving factor market analysis
Table 2 Reusable water bottle market - Restraint factor market analysis
Table 3 Glass reusable water bottle market estimates and forecast, 2016-2028 (USD Million) (Million Units)
Table 4 Aluminum reusable water bottle market estimates and forecast, 2016-2028 (USD Million) (Million Units)
Table 5 Plastic reusable water bottle market estimates and forecast, 2016-2028 (USD Million) (Million Units)
Table 6 Silicone reusable water bottle market estimates and forecast, 2016-2028 (USD Million) (Million Units)
Table 7 Steel reusable water bottle market estimates and forecast, 2016-2028 (USD Million) (Million Units)
Table 8 Others(copper, brass)reusable water bottle market estimates and forecast, 2016-2028 (USD Million) (Million Units)
Table 9 Europe reusable water bottle market estimates and forecast, by insulated type, 2016-2028 (USD million) (Million Units)
Table 10 Europe reusable water bottle market estimates and forecast, by non-insulated type, 2016-2028 (USD million) (Million Units)
Table 11 Europe reusable water bottle market estimates and forecast, through online, 2016-2028 (USD Million) (Million Units)
Table 12 Europe reusable water bottle market estimates and forecast, through offline, 2016-2028 (USD Million) (Million Units)
Table 13 Reusable water bottle market estimates and forecast, through wholesale, 2016-2028 (USD Million) (Million Units)
Table 14 Europe reusable water bottle market estimates and forecast, through hypermarkets & supermarkets 2016-2028 (USD Million) (Million Units)
Table 15 Europe reusable water bottle market estimates and forecast, through specialty stores, 2016-2028 (USD Million) (Million Units)
Table 16 Europe reusable water bottle market estimates and forecast, through sport stores, 2016-2028 (USD Million) (Million Units)
Table 17 Europe reusable water bottle market estimates and forecast, through local stores, 2016-2028 (USD Million) (Million Units)
Table 18 Europe reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 19 Europe reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 20 Europe reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 21 Europe reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 22 Europe reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 23 Europe reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 24 Germany reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 25 Germany reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 26 Germany reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 27 Germany reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 28 Germany reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 29 Germany reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 30 Austria reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 31 Austria reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 32 Austria reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 33 Austria reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 34 Austria reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 35 Austria reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 36 Switzerland reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 37 Switzerland reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 38 Switzerland reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 39 Switzerland reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 40 Switzerland reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 41 Switzerland reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 42 France reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 43 France reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 44 France reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 45 France reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 46 France reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 47 France reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 48 Great Britain reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 49 Great Britain reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 50 Great Britain reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 51 Great Britain reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 52 Great Britain reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 53 Great Britain reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 54 Spain reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 55 Spain reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 56 Spain reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 57 Spain reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 58 Spain reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 59 Spain reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 60 Italy reusable water bottles market estimates and forecast, by material, 2016-2028 (USD Million)
Table 61 Italy reusable water bottles market estimates and forecast, by material, 2016-2028 (Million Units)
Table 62 Italy reusable water bottles market estimates and forecast, by type, 2016-2028 (USD Million)
Table 63 Italy reusable water bottles market estimates and forecast, by type, 2016-2028 (Million Units)
Table 64 Italy reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
Table 65 Italy reusable water bottles market estimates and forecast, by distribution channel, 2016-2028 (Million Units)
Table 66 Company Categorization

List of Figures
Fig. 1 Europe Reusable water bottle market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Europe reusable water bottle market - Product growth
Fig. 7 Europe reusable water bottle market - value chain analysis
Fig. 8 World Carbon Steel Prices - Average Transaction Price (USD/Ton), August 2018 - July 2019
Fig. 9 Europe reusable water bottle market: Porter’s five forces analysis
Fig. 10 Roadmap of Europe reusable water bottle market
Fig. 11 Factors affecting the buying decision of the consumers for reusable water bottles
Fig. 12 Europe reusable water bottle market: Material share (%) analysis, 2020 & 2028
Fig. 13 Europe reusable water bottle market: Type share (%) analysis, 2020 & 2028
Fig. 14 Europe reusable water bottle market: Distribution Channel share (%) analysis, 2020 & 2028
Fig. 15 Europe reusable water bottle market: Country share (%) analysis, 2020 & 2028
Fig. 16 Europe reusable water bottle market: Company market share
Note: Product cover images may vary from those shown
  • Tupperware Brands Corporation
  • SIGG Switzerland Bottles AG
  • Hydaway
  • 24 Bottles
  • Hydro Flask
  • Klean Kanteen
  • Contigo
  • CamelBak Products, LLC
  • Laken
  • Ball Corporation
  • Thermos L.L.C.
  • S’well
  • Chilly’s Bottles Limited
Note: Product cover images may vary from those shown

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