Saudi Arabia Bouillon and Stock Cubes Market Report and Forecast 2025-2034

The Saudi Arabia bouillon and stock cubes market attained a value of about USD 106.81 Million in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 4.40% to reach nearly USD 164.29 Million by 2034.

Surging Health Consciousness Among the Millennials and Gen-Z Population Aiding the Market Growth

Saudi Arabia has one of the largest young populations in the world, which is catalysing the robust growth of the food and beverage industry. Moreover, the increasing number of expatriate population with higher purchasing power and the rising demand for exotic foods is also aiding the market growth. In addition, the trend of healthy and sustainable eating in Saudi Arabia is propelling the industry growth. As health conditions such as obesity and diabetes are highly prevalent among the Saudi Arabian population, consumers are increasingly preferring healthy convenience and processed meat such as soups, which, in turn, is increasing the demand for fish and poultry bouillon and stock cubes, further accelerating the market growth.

The rising health consciousness, especially among the millennial and Gen-Z population in Saudi Arabia is positively impacting the market growth. Moreover, the penetration of several multinational companies (MNCs) due to favourable government policies and the consequent development of various convenience stores and supermarkets is increasing the accessibility of stock pot, further catalysing the market growth. In addition, the rising popularity of e-commerce platforms, ease of use and cost-effectiveness of bouillon and stock cubes is providing further impetus to the market growth. Also, the development of bouillon and stock cubes by the leading companies containing ethnic flavours with no added preservatives and colourants is further fuelling the market growth.

Bouillon and Stock Cubes: Market Segmentation

A bouillon and stock cube, variously known as broth cube or stockpot, is a solid cube that is made from vegetable juice, dried meats, and various seasonings and is used to add flavour to several dishes, including stews and soups. It is a popular ingredient due to its cost-effectiveness, and ease, and speed of use.

The major types of bouillon and stock cubes are:

• Vegetable
• Fish
• Meat
• Poultry
• Beef
• Others

The market can be broadly categorised on the basis of its distribution channels into:

• Supermarket and hypermarket
• Convenience Store
• Online
• Others

Rising Demand for Healthy Food in Casual Dining to Bolster the Growth of the Bouillon and Stock Cubes Industry

The impact of COVID-19 is significantly changing consumer behaviour and food habits. Consumers are increasingly becoming more aware of the food ingredient and calorie intake and are preferring a balanced diet. The pandemic is also increasing the prevalence of home-cooked meals owing to safety concerns. This is escalating the demand for bouillon and stock cubes, which can instantly and easily enhance the flavour of home-cooked meals, aiding the market growth. Moreover, the surge of casual dining in cities, such as Riyadh and Jeddah, owing to the rising disposable income and improving living standards of the masses, has increased the demand for healthy and flavoured foods, consequently propelling the growth of the bouillon and stock cubes industry in recent years.

The increasing shift from fast food to fast casual food, especially among the working population, which adheres to the demand for healthy alternatives, is expected to catalyse the market growth. Moreover, the introduction of healthy locally produced dishes using bouillon and stock cubes to increase the flavour by local brands is also anticipated to propel the market growth. Additionally, the rising trend of veganism in the country is increasing the demand for vegetable bouillon cubes, further invigorating the market growth.

Key Industry Players in the Saudi Arabia Bouillon and Stock Cubes Market

The report presents a detailed analysis of the following key players in the Saudi Arabia bouillon and stock cubes market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Nestle S.A.
• Unilever plc
• Ajinomoto Co. Inc
• Riyadh Food Pvt. Ltd.
• Al alali
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.