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Billboard and Outdoor Advertising Global Market Opportunities and Strategies to 2030: COVID 19 Impact and Recovery

  • ID: 5353051
  • Report
  • June 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • 9th Wonder
  • Daktronics Inc.
  • Hills Advertising L.L.C.
  • M&C Saatchi F&Q
  • Noble Digital
  • SmartcomCorp
  • MORE
Billboard and Outdoor Advertising Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery provides the strategists, marketers and senior management with the critical information they need to assess the billboard and outdooe advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the billboard and outdoor advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The billboard and outdoor advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the billboard and outdoor advertising market and compares it with other markets.

The report covers the following chapters:
  • Executive Summary - The executive summary section of the report gives brief overview and summary of the report.
  • Report Structure - This section gives the structure of the report and the information covered in various sections.
  • Introduction - This section gives the segmentation of the billboard and outdoor advertising market by geography, by type, by platform and by end-user industry covered in this report.
  • Market Characteristics - The market characteristics section of the report defines and explains the billboard and outdoor advertising market. This chapter includes different products and services covered in the report and basic definitions.
  • Trends and Strategies - This chapter includes some of the major trends shaping the global billboard and outdoor advertising market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
  • Impact of COVID-19 - This chapter describes the impact of COVID-19 on the billboard and outdoor advertising industry.
  • Global Market Size and Growth - This section contains the global historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional and Country Analysis - This section contains the historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values and growth and market share comparison by region and country.
  • Segmentation - This section contains the market values (2015-2030) and analysis for different segments.
  • Regional Market Size and Growth - This section contains the region’s market size (2020), historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region. The market overview sections of the report describe the current size of the market, background information, regulations, regulatory bodies, associations, corporate tax structure, investments, and major companies.
  • Competitive Landscape - This section covers details on the competitive landscape of the global billboard and outdoor advertising market, estimated market shares and company profiles for the leading players.
  • Key Mergers and Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
Future Outlook and Potential Analysis - This section gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
  • Appendix - This section includes details on the abbreviations and currencies codes used in this report.
Scope

Markets Covered:

1) By Type: Billboard; Street Furniture; Transit; Others
2) By Platform: Static; Digital
3) By End-User Industry: Vehicle Industry; Food & Beverage Industry; Commercial and Personal Services; Consumer Goods; Health and Medical Industry; Others

Companies Mentioned: JCDecaux SA; Clear Channel Outdoor Holdings, Inc.; Lamar Advertising Company; Focus Media Information Technology Co., Ltd.; OUTFRONT Media Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; United States

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, billboard and outdoor advertising indicators comparison.

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 9th Wonder
  • Daktronics Inc.
  • Hills Advertising L.L.C.
  • M&C Saatchi F&Q
  • Noble Digital
  • SmartcomCorp
  • MORE
1. Billboard and Outdoor Advertising Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Type
6.3. Segmentation By Platform
6.4. Segmentation By End-User Industry

7. Billboard and Outdoor Advertising Market Characteristics
7.1. Market Definition
7.2. Market Segmentation By Type
7.2.1. Billboard
7.2.2. Transit
7.2.3. Street Furniture
7.2.4. Others
7.3. Market Segmentation By Platform
7.3.1. Static
7.3.2. Digital
7.4. Market Segmentation By End-User Industry
7.4.1. Food & Beverage Industry
7.4.2. Vehicle Industry
7.4.3. Health and Medical Industry
7.4.4. Commercial and Personal Services
7.4.5. Consumer Goods
7.4.6. Others

8. Billboard and Outdoor Advertising Market Trends and Strategies
8.1. Increased Adoption Of Digital Out-of-Home Advertisements (DOOH)
8.2. Growing Demand For Interactive OOH Advertising
8.3. Artificial Intelligence In Outdoor Advertising
8.4. Augmented Reality In Outdoor Advertising
8.5. Rising Demand For Mobile Integration In Out-of-Home Advertising
8.6. Rising Storytelling Concept
8.7. Instagrammable Billboards
8.8. Large Number Of Strategic Partnerships
8.9. Personalization In Outdoor Advertising

9. Impact Of COVID-19 On The Billboard and Outdoor Advertising Market
9.1. Impact Of COVID-19 On Billboard and Outdoor Advertising
9.1.1. Decrease In Advertising Spends
9.1.2. Impact On Companies and How They Are Dealing With It
9.2. Future Outlook

10. Global Billboard and Outdoor Advertising Market Size and Growth
10.1. Market Size
10.2. Historic Market Growth, 2015 - 2020, Value ($ Million)
10.2.1. Drivers Of The Market 2015 - 2020
10.2.2. Restraints On The Market 2015 - 2020
10.3. Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
10.3.1. Drivers Of The Market 2020 - 2025
10.3.2. Restraints On The Market 2020 - 2025

11. Global Billboard and Outdoor Advertising Market Segmentation
11.1. Global Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.1.1. Billboard
11.1.2. Street Furniture
11.1.3. Transit
11.1.4. Others
11.1.5. Global Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.1.6. Digital Billboards
11.1.7. Multi-purpose Billboards
11.1.8. Painted Billboards
11.1.9. Mobile Billboards
11.1.10. Others
11.2. Global Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.2.1. Static
11.2.2. Digital
11.3. Global Billboard and Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.3.1. Vehicle Industry
11.3.2. Food & Beverage Industry
11.3.3. Commercial and Personal Services
11.3.4. Consumer Goods
11.3.5. Health and Medical Industry
11.3.6. Others

12. Billboard and Outdoor Advertising Market, Regional and Country Analysis
12.1. Global Billboard and Outdoor Advertising Market, By Region, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
12.2. Global Billboard and Outdoor Advertising Market, By Country, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

13. Asia-Pacific Billboard and Outdoor Advertising Market
13.1. Asia-Pacific Billboard and Outdoor Advertising Market Overview
13.1.1. Region Information
13.1.2. Market Information
13.1.3. COVID-19 Impact
13.1.4. Background Information
13.1.5. Regulations
13.1.6. Regulatory Bodies
13.1.7. Major Associations
13.1.8. Taxes Levied
13.1.9. Corporate Tax Structure
13.1.10. Investments
13.1.11. Major Companies
13.2. Asia-Pacific Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.3. Asia-Pacific Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.4. Asia-Pacific Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.4.1. Asia-Pacific Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.5. Asia-Pacific Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.6. Asia-Pacific Billboard and Outdoor Advertising Market: Country Analysis
13.7. China Billboard and Outdoor Advertising Market
13.8. China Billboard and Outdoor Advertising Market Overview
13.8.1. Country Information
13.8.2. Market Information
13.8.3. COVID-19 Impact
13.8.4. Background Information
13.8.5. Regulations
13.8.6. Regulatory Bodies
13.8.7. Major Associations
13.8.8. Taxes levied
13.8.9. Corporate Tax structure
13.8.10. Investments
13.8.11. Major Companies
13.9. China Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.10. China Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.11. China Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.11.1. China Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.12. China Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.13. India Billboard and Outdoor Advertising Market
13.14. India Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.15. India Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.16. India Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.16.1. India Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.17. India Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.18. Japan Billboard and Outdoor Advertising Market
13.19. Japan Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.20. Japan Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.21. Japan Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.21.1. Japan Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.22. Japan Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.23. Australia Billboard and Outdoor Advertising Market
13.24. Australia Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.25. Australia Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.26. Australia Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.26.1. Australia Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.27. Australia Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.28. Indonesia Billboard and Outdoor Advertising Market
13.29. Indonesia Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.30. Indonesia Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.31. Indonesia Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.31.1. Indonesia Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.32. Indonesia Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.33. South Korea Billboard and Outdoor Advertising Market
13.34. South Korea Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.35. South Korea Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.36. South Korea Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.36.1. South Korea Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.37. South Korea Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

14. Western Europe Billboard and Outdoor Advertising Market
14.1. Western Europe Billboard and Outdoor Advertising Market Overview
14.1.1. Country Information
14.1.2. Market Information
14.1.3. COVID-19 Impact
14.1.4. Background Information
14.1.5. Regulations
14.1.6. Regulatory Bodies
14.1.7. Major Associations
14.1.8. Taxes Levied
14.1.9. Corporate Tax Structure
14.1.10. Investments
14.1.11. Major Companies
14.2. Western Europe Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.3. Western Europe Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.4. Western Europe Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.4.1. Western Europe Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.5. Western Europe Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.6. Western Europe Billboard and Outdoor Advertising Market: Country Analysis
14.7. UK Billboard and Outdoor Advertising Market
14.8. UK Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.9. UK Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.10. UK Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.10.1. UK Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.11. UK Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.12. Germany Billboard and Outdoor Advertising Market
14.13. Germany Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.14. Germany Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.15. Germany Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.15.1. Germany Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.16. Germany Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.17. France Billboard and Outdoor Advertising Market
14.18. France Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.19. France Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.20. France Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.20.1. France Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.21. France Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

15. Eastern Europe Billboard and Outdoor Advertising Market
15.1. Eastern Europe Billboard and Outdoor Advertising Market Overview
15.1.1. Region Information
15.1.2. Market Information
15.1.3. COVID-19 Impact
15.1.4. Background Information
15.1.5. Regulations
15.1.6. Regulatory Bodies
15.1.7. Major Associations
15.1.8. Taxes Levied
15.1.9. Corporate Tax Structure
15.1.10. Investments
15.1.11. Major Companies
15.2. Eastern Europe Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
15.3. Eastern Europe Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
15.4. Eastern Europe Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15.4.1. Eastern Europe Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15.5. Eastern Europe Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15.6. Eastern Europe Billboard and Outdoor Advertising Market: Country Analysis
15.7. Russia Billboard and Outdoor Advertising Market
15.8. Russia Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
15.9. Russia Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
15.10. Russia Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15.10.1. Russia Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15.11. Russia Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

16. North America Billboard and Outdoor Advertising Market
16.1. North America Billboard and Outdoor Advertising Market Overview
16.1.1. Region Information
16.1.2. Market Information
16.1.3. COVID-19 Impact
16.1.4. Background Information
16.1.5. Regulations
16.1.6. Regulatory Bodies
16.1.7. Major Associations
16.1.8. Taxes Levied
16.1.9. Corporate Tax Structure
16.1.10. Investments
16.1.11. Major Companies
16.2. North America Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
16.3. North America Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
16.4. North America Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16.4.1. North America Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16.5. North America Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16.6. North America Billboard and Outdoor Advertising Market: Country Analysis
16.7. USA Billboard and Outdoor Advertising Market
16.8. USA Billboard and Outdoor Advertising Market Overview
16.8.1. Country Information
16.8.2. Market Information
16.8.3. COVID-19 Impact
16.8.4. Background Information
16.8.5. Regulations
16.8.6. Regulatory Bodies
16.8.7. Major Associations
16.8.8. Taxes Levied
16.8.9. Corporate Tax Structure
16.8.10. Investments
16.8.11. Major Companies
16.9. USA Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
16.10. USA Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
16.11. USA Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16.11.1. USA Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16.12. USA Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

17. South America Billboard and Outdoor Advertising Market
17.1. South America Billboard and Outdoor Advertising Market Overview
17.1.1. Region Information
17.1.2. Market Information
17.1.3. COVID-19 Impact
17.1.4. Background Information
17.1.5. Regulations
17.1.6. Regulatory Bodies
17.1.7. Major Associations
17.1.8. Taxes Levied
17.1.9. Corporate Tax Structure
17.1.10. Investments
17.1.11. Major Companies
17.2. South America Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
17.3. South America Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
17.4. South America Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17.4.1. South America Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17.5. South America Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17.6. South America Billboard and Outdoor Advertising Market: Country Analysis
17.7. Brazil Billboard and Outdoor Advertising Market
17.8. Brazil Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
17.9. Brazil Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
17.10. Brazil Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17.10.1. Brazil Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17.11. Brazil Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

18. Middle East Billboard and Outdoor Advertising Market
18.1. Middle East Billboard and Outdoor Advertising Market Overview
18.1.1. Region Information
18.1.2. Market Information
18.1.3. COVID-19 Impact
18.1.4. Background Information
18.1.5. Regulations
18.1.6. Regulatory Bodies
18.1.7. Major Associations
18.1.8. Taxes levied
18.1.9. Corporate Tax Structure
18.1.10. Investments
18.1.11. Major Companies
18.2. Middle East Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
18.3. Middle East Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
18.4. Middle East Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
18.4.1. Middle East Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
18.5. Middle East Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

19. Africa Billboard and Outdoor Advertising Market
19.1. Africa Billboard and Outdoor Advertising Market Overview
19.1.1. Region Information
19.1.2. Market Information
19.1.3. COVID-19 Impact
19.1.4. Background Information
19.1.5. Regulations
19.1.6. Regulatory Bodies
19.1.7. Major Associations
19.1.8. Taxes Levied
19.1.9. Corporate Tax Structure
19.1.10. Investments
19.1.11. Major Companies
19.2. Africa Billboard and Outdoor Advertising Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
19.3. Africa Billboard and Outdoor Advertising Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
19.4. Africa Billboard and Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
19.4.1. Africa Billboard Market, Segmentation By Type, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
19.5. Africa Billboard and Outdoor Advertising Market, Segmentation By Platform, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)

20. Global Billboard and Outdoor Advertising Market Competitive Landscape
20.1. Company Profiles
20.2. JCDecaux SA
20.2.1. Company Overview
20.2.2. Products and Services
20.2.3. Business Strategy
20.2.4. Financial Overview
20.3. Clear Channel Outdoor Holdings, Inc.
20.3.1. Company Overview
20.3.2. Products and Services
20.3.3. Business Strategy
20.3.4. Financial Overview
20.4. Lamar Advertising Company
20.4.1. Company Overview
20.4.2. Products and Services
20.4.3. Business Strategy
20.4.4. Financial Overview
20.5. Focus Media Information Technology Co. , Ltd.
20.5.1. Company Overview
20.5.2. Products and Services
20.5.3. Business Strategy
20.5.4. Financial Overview
20.6. OUTFRONT Media Inc.
20.6.1. Company Overview
20.6.2. Products and Services
20.6.3. Business Strategy
20.6.4. Financial overview

21. Key Mergers and Acquisitions In The Billboard and Outdoor Advertising Market
21.1. New Tradition Acquired Regency Outdoor’s Billboards Advertising Business
21.2. JCDecaux Acquired Abri Services Media
21.3. Cattri Acquired Lightbox
21.4. Master Ad Acquired Stake In Hello LED
21.5. Link Media Outdoor Acquired Image Outdoor Advertising, LLC
21.6. Ocean Outdoor Acquired Visual Art Media
21.7. Lamar Advertising Acquired Ashby Street Outdoor
21.8. Ocean Outdoor Acquired Interbest and Ngage Media
21.9. Link Media Outdoor Acquired Rainbow Recording Studios, Katie Outdoor Advertising and Knapp Outdoor Displays
21.10. Lamar Advertising Company Acquired Fairway Outdoor Advertising’s Billboard Operations
21.11. JCDecaux Acquired APN Outdoor
21.12.oOh!Media Acquired Adshel
21.13. Publicis Groupe Acquired Ecosys OOH

22. Billboard and Outdoor Advertising Market Future Outlook and Potential Analysis
22.1. Global Billboard and Outdoor Advertising Market In 2025 - Countries Offering Most New Opportunities
22.2. Global Billboard and Outdoor Advertising Market In 2025 - Segments Offering Most New Opportunities
22.3. Global Billboard and Outdoor Advertising Market In 2025 - Growth Strategies
22.3.1. Market Trend Based Strategies
22.3.2. Competitor Strategies

23. Billboard Advertising Market, Conclusions and Recommendations
23.1. Conclusions
23.2. Recommendations
23.2.1. Product
23.2.2. Place
23.2.3. Price
23.2.4. Promotion
23.2.5. People

24. Appendix
24.1. Market Data Sources
24.2. Research Methodology
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher
24.6. Copyright and Disclaimer
Note: Product cover images may vary from those shown

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This report describes and evaluates the global billboard and outdoor advertising market. It covers three five-year periods including, 2015 to 2020, termed the historic period, 2020 through 2025, the forecast period, and 2025-2030 the forecast period.

The global billboard and outdoor advertising market reached a value of nearly $23,363.1 million in 2020, having increasing at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow at a CAGR of 7.5% from 2020 to reach $33,538.1 million in 2025. The global billboard and outdoor advertising market is expected to reach $41,593.9 million in 2030, at a CAGR of 4.4%.

Growth in the historic period resulted from rapid economic growth in emerging markets, rise of globalization, rise in transit advertising and rapid technology development. Factors that negatively affected growth in the historic period were Increasing spend on alternative advertising mediums, fluctuating prices and skilled workforce shortages. Going forward, rising adoption of programmatic digital display advertisements, increasing infrastructural developments and rising urbanization will drive growth. Factors that could hinder the growth of the billboard and outdoor advertising market in the future include high volatility in pricing of OOH advertising, high preferences towards direct marketing, stringent regulations and outbreak of coronavirus disease (COVID-19).

The billboard and outdoor advertising market is segmented by type into billboard, street furniture, transit and others. The billboard market was the largest segment of the billboard and outdoor advertising market segmented by type, accounting for 43.1% of the total in 2020. Going forward, the street furniture segment is expected to be the fastest growing segment in the billboard and outdoor advertising market segmented by type, at a CAGR of 9.8% during 2020-2025.

The billboard market is further segmented by type into painted billboards, digital billboards, multi-purpose billboards, mobile billboards and others. The digital billboards market was the largest segment of the billboard market segmented by type, accounting for 32.9% of the total in 2020 and is expected to be the fastest growing segment in the billboard market segmented by type, at a CAGR of 8.1% during 2020-2025.

The billboard and outdoor advertising market is also segmented by platform into static and digital. The static market was the largest segment of the billboard and outdoor advertising market segmented by platform, accounting for 56.9% of the total in 2020. Going forward, the digital segment is expected to be the fastest growing segment in the billboard and outdoor advertising market segmented by platform, at a CAGR of 12.4% during 2020-2025.

The billboard and outdoor advertising market is also segmented by end-user industry into vehicle industry, food & beverage industry, commercial and personal services, consumer goods, health and medical industry and others. The others market was the largest segment of the billboard and outdoor advertising market segmented by end-user industry, accounting for 46.0% of the total in 2020. Going forward, the vehicle industry segment is expected to be the fastest growing segment in the billboard and outdoor advertising market segmented by end-user industry, at a CAGR of 8.8% during 2020-2025.

Asia-Pacific was the largest region in the global billboard and outdoor advertising market, accounting for 46.5% of the total in 2020. It was followed by North America, Western Europe, and then the other regions. Going forward, the fastest-growing regions in the billboard and outdoor advertising market will be Eastern Europe and South America, where growth will be at CAGRs of 13.1% and 11.7% respectively. These will be followed by the Middle East, and Africa where the markets are expected to grow at CAGRs of 10.4% and 9.8% respectively, during 2020-2025.

The billboard and outdoor advertising market is relatively fragmented, with a large number of small players. The top ten competitors in the market made up to 44.51% of the total market in 2020. Major players in the market include JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Focus Media Information Technology Co., Ltd., OUTFRONT Media Inc. and others.

The top opportunities in the billboard and outdoor advertising market segmented by type will arise in the street furniture segment, which will gain $4,716.7 million of global annual sales by 2025. The top opportunities in the billboard and outdoor advertising market segmented by platform will arise in the digital segment, which will gain $7,968.6 million of global annual sales by 2025. The top opportunities in the billboard and outdoor advertising market segmented by end-user industry will arise in the others segment, which will gain $4,586.6 million of global annual sales by 2025. The billboard and outdoor advertising market size will gain the most in The USA at $2,343.7 million. The top opportunities in the billboard market segmented by type will arise in the digital billboards segment, which will gain $1,543.5 million of global annual sales by 2025.

Market-trend-based strategies for the billboard and outdoor advertising market include investing in digital platforms to enhance viewers experience, offering interactive advertisements to influence customers, consider deploying artificial intelligence and augmented reality in the ads to help companies or individuals to effectively target customers, offering mobile integrated OOH advertising to increase customer interaction with brand, offering storytelling OOH advertisements boosts customer engagement, collaborations and partnerships to increase product innovation and investing in personalization technologies to target efficiently and improve viewer or customer engagement. Player-adopted strategies in the billboard and outdoor advertising market include expanding their operational and business presence in the market through strategic acquisition, developing new technologies and solutions through strategic collaboration with technology players, and exploring media business with digital transformation.

Amidst the unprecedented outbreak of corona virus, governments across the world are advising people to stay indoors and practice social distancing, to reduce the spread of the pandemic. Its impact has been seen on the global billboard and outdoor advertising market. Several industries, including travel, leisure, and entertainment have been hit severely by the COVID-19 pandemic. This forced the companies to limit their expenditures, including advertising expenditures. This has negatively affected the market for billboard and outdoor advertising.

To take advantage of these opportunities, the publisher recommends billboard advertising service providers to invest in digital out-of-the-home advertisements (DOOH) and offer interactive DOOH advertising to enhance viewers experience and influence customers with a memorable experience, expand in emerging markets to gain market share, provide flexible pricing, modular pricing, leverage social media to maximize reach and target a specific population sector among other strategies.
Note: Product cover images may vary from those shown
  • JCDecaux SA
  • Clear Channel Outdoor Holdings, Inc.
  • Lamar Advertising Company
  • Focus Media Information Technology Co., Ltd.
  • OUTFRONT Media Inc.
  • Ströer SE & Co. KGaA
  • Global Media & Entertainment Limited
  • APG|SGA SA
  • MRG Enterprise Inc.
  • Hashi Media
  • Kesion Co. ltd.
  • BroadSign International LLC
  • Daktronics Inc.
  • TOM Group Limited
  • APG SGA
  • Mozmene
  • Talon Outdoor Ltd
  • Zo Digital
  • oOh!media Limited
  • The Times Group
  • Eye Media LLC
  • WA Logistik GmbH
  • DSM Deutsche Städte Medien GmbH
  • Wall GmbH
  • MOPLAK Medien Service GmbH
  • BlowUP Media GmbH
  • Externa Spa
  • Boca SRL
  • Europe Media SRL
  • Esotas SRL
  • Exterion Media Group
  • AVIP Italia
  • Ocean Outdoor Limited
  • Mediakom SRL
  • RMAA Group
  • Transit Media Group
  • SUN OOH Media
  • IDEAcomm
  • Ad Board Media
  • Phil-O-Media
  • Media Motion
  • MK OOH media
  • Interbus
  • Rain Group
  • News Outdoor Group
  • Agora Media Group
  • RTM Ukraine
  • Screen Media
  • Metropolis Media
  • Lamar Advertising Co.
  • Intersection
  • M&C Saatchi F&Q
  • Mindo
  • Dim & Canzian
  • Mokeka Publicidade
  • Noble Digital
  • Globo Alvarez y Asos
  • 9th Wonder
  • SmartcomCorp
  • Wave Media
  • Posterscope
  • Hills Advertising L.L.C.
  • Leads Dubai
  • Brand Me Advertising
  • Pikasso and Backlite Media
  • Global Out of Home Media
  • Alliance Media
  • Insight Outdoor
  • Tractor Outdoor
Note: Product cover images may vary from those shown

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