Europe Web Content Management Market By Component, By Application, By Deployment Type, By Enterprise Size, By End User, By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027

The Europe Web Content Management Market is expected to witness market growth of 14% CAGR during the forecast period (2021-2027).

The rising focus of companies on customer engagement is expected to bolster the growth of the web content management market around the world. There are many organizations that are more focused on improving customer engagement to increase their customer retention rate, the process of customer acquisition, and sales. So, organizations are implementing numerous effective marketing & promotion strategies in order to achieve these goals. In addition, companies are efficiently handling their content to promote their products across the globe, which is projected to accelerate the growth of the market during the forecast period.

The rapid integration of web content management with the conventional method of marketing is one of the major factors fueling the growth of the regional market. There are many small and medium-sized companies in the European region that are increasingly investing in creating a brand image for their companies and expand their customer base.

Almost every company is growing its focus on adopting web content management systems to strengthen its digital presence. Companies are now promoting their products and services through online mediums to retain their customers and attract new customers towards them. Web content management delivers a wide variety of tools to help companies to sustain themselves in the highly competitive market. Content that is published on a company’s website is very important as it builds the image of the company in people’s minds.

Therefore, it is important to create, edit, monitor, and delete the content, which gets published on the website or other online platform. So, to survive in the competitive market and to gain more visitors to the website, many digital marketers are becoming more sensitive towards the content of their website for recognition and hence, delivering better products & services for more personalized digital customer experiences.

Many developed nations like Germany have witnessed the rising popularity of advanced technologies that can help companies to prosper in their vertical by communicating better with their customers through improved web content management tools. All such aspects are anticipated to augment the demand for web content management solutions & services in the regional market during the forecast period.

The Germany market dominated the Europe Web Content Management Document Management Market by Country 2020, thereby, achieving a market value of $180.7 million by 2027. The UK market is showcasing a CAGR of 14% during (2021 - 2027). Additionally, The France market is antiicpated to witness a CAGR of 15.6% during (2021 - 2027).

Based on Component, the market is segmented into Solutions and Services. Based on Application, the market is segmented into Website Management, Social Media Management & Access Control, Document Management, Content Scheduling/ Deployment, Workflow Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Media & Entertainment, Retail & eCommerce, Travel & Hospitality, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Microsoft Corporation, OpenText Corporation, IBM Corporation, HCL Technologies Ltd. (HCL Enterprises), Sitecore, Inc., Progress Software Corporation, HubSpot, Inc., Upland Software, Inc., and Kentico Software LLC.

Scope of the Study

Market Segments covered in the Report:

By Component

• Solutions
• Services

By Application

• Website Management
• Social Media Management & Access Control
• Document Management
• Content Scheduling/ Deployment
• Workflow Management
• Others

By Deployment Type

• On-premise
• Cloud

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises

By End User

• Media & Entertainment
• Retail & eCommerce
• Travel & Hospitality
• Healthcare
• Telecom & IT
• Government & Public Sector
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Adobe, Inc.
• Microsoft Corporation
• OpenText Corporation
• IBM Corporation
• HCL Technologies Ltd. (HCL Enterprises)
• Sitecore, Inc.
• Progress Software Corporation
• HubSpot, Inc.
• Upland Software, Inc.
• Kentico Software LLC

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