North America Personal Care Wipes Market Outlook, 2026

This report gives insight into the regional market which leads the global market. Personal care wipes are a part of personal hygiene products which are customized to offer basic cleansing solutions for personal uses. They are used to clean and sanitize hands, face, neck, and other body parts when there is limited availability of water or during long journeys and travel. The convenience of using personal care wipes to maintain personal hygiene has led to significant demand for them in recent times, much expected to allow the market to grow over a rate of 4%.

The rising consumer expenditure on baby care products and the growing per capita income of the women workforce are the key factors fueling the market growth around the region. In 2018, the National Retail Federation, U.S. reported that 69% of parents earn more than the national median income of USD 59,000 a year and 80% of millennials with children are in their 30s and prefer spending on quality baby products, thus leading to a rise in consumer expenditure and adoption on baby care products.

The baby wipes in the region are likely to cover over 40% of the region’s market share by the end of the forecasted period. Millennial parents are concerned about the baby’s sensitive skin, especially the diaper area. Therefore, to avoid rashes, they prefer using baby wipes because of the associated benefits, such as improved absorbent fabrics, which help in cleaning and reducing bacteria on the baby's skin, and reduced risk of infection and skin irritation.

The US leads the North American market, with more than 80% of the region’s share since the last decade. Additionally, the demand for personal care products such as baby personal care wipes, hand and body wipes, and facial care wipes are increasing in developed countries such as the US and Canada due to rising concerns of health and hygiene among the consumers. Moreover, surging demand for natural, chemical-free, and biodegradable personal care wipes is further expected to propel the demand for personal care wipes in the region.

Shifting consumer’s preference towards eco-friendly and biodegradable baby wipes, which are alcohol-free, do not contain synthetic fragrances, artificial colors, or harsh chemicals, has been encouraging manufactures to produce wipes with more natural ingredients. This has been made possible with the highly concentrated online market in the region. The online sales channel is to grow over a market growth rate of 7.23%.

Body Wipe Company, Diamond Wipes International, Edgewell Personal Care, Johnson and Johnson, Kimberly Clark Corporation, La Fresh, Nice-Pak Products, Inc., Procter & Gamble, Rockline Industries, and Unicharm International are among the major companies operating in the North American personal care wipes market. in May 2019, Kimberly-Clark, a U.S.-based personal care company, invested in its manufacturing facility in Tuas, Singapore with over USD 25 Million, which aims to double export volume and value capacity by the end of 2022.

CONSIDERED IN THE REPORT

• Geography: North America
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

COUNTRIES COVERED:

• USA
• Canada
• Mexico

ASPECTS COVERED IN THE REPORT

• Market Size by Value for the time period (2015-2026F)
• Market Share by Type (Baby, Facial, Hand & Body, Flushable & Others)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies & Drug Stores, Traditional Retail, Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

This report would help you answer the following questions:
1. What is the market size and forecast of the North America Personal Care Wipes Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the North America Personal Care Wipes Market during the forecast period?
3. Which region outstands in the North America Personal Care Wipes Market?
4. Which are the segments to invest in over the forecast period in the North America Personal Care Wipes Market?
5. What is the competitive strategic window for opportunities in the North America Personal Care Wipes Market?
6. What are the technology trends and regulatory frameworks in the North America Personal Care Wipes Market?
7. What are the major company in the North America Personal Care Wipes Market?