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SBRnet (Includes Consumer Brand Analytics) - Sports Market Analytics and Sports Marketing Research in the US

  • Database

  • April 2024
  • Region: United States
  • SBRnet
  • ID: 5354673

SBRnet is a leading source of sports market analytics for the academic and sports community. We offer you and your students a comprehensive perspective of the sports business, drawing on syndicated and custom proprietary market research, industry reports, and licensed industry articles from leading trade publications. It’s everything you need to know about sport fans, participants, venues and sporting goods buyers, all in one place.

Whether you are teaching sports marketing or using sports marketing case studies in general marketing courses, or doing sponsorship or new product development, SBRnet is the perfect platform from which to incorporate pertinent research.

Topics Covered: 

  • Attendance Analytics
  • Esports Analytics 
  • Social Media Analytics
  • Sports Participation Analytics
  • Sports Gambling
  • Brand Share-of market Analytics
  • Fantasy Analytics
  • Sponsorship Influence Analytics
  • Streaming Audience Analytics
  • Player Analysis
  • College Sports Analytics
  • Logo Apparel Analytics
  • Sports Equipment Analytics
  • TV Audience Analytics
  • Macro Economic Data

Clients Include:

  • Leading Colleges & Universities
  • Public Library Systems
  • Consulting Firms
  • Private Equity
  • Sports Media

Trusted source at 35 of the 50 top ranked business schools in the U.S. and used by more than 220 leading colleges and universities in the US and Canada.

  • Accommodates an almost infinite range of classroom exercises and assignments supporting any aspect of sport management and market education
  • Ideal for sport marketing & Sports Management case studies
  • Depth and breadth of content and market coverage
  • Online Tutorials and Instruction
  • Curated Content in the form of Whitepapers, Podcasts and Interviews with various industry leaders

Ideal for market sizing, competitive intelligence, team valuations, sponsorship evaluations and understanding market share.

Sports & Activity Participation

Sports Fan and Engagement

  • Demographics
  • Product Sales
  • All sports leagues, professional, college,
  • international
  • Teams Fandom and related datapoints
  • Ticket Sales and Venue Information
  • Brand Engagement across 21 separate
  • consumer categories with over 35 brands
  • Social Media Engagement and Activation
  • Streaming Platforms and Viewership

Activity Participation & Equipment Sales

  • Category Sizing and growth
  • Market Share
  • Demographics
  • Social Media Interaction

E-Sports Sports Gambling Fantasy Sports

  • E-league & Gaming
  • Demographics
  • Sponsorship

SBRnet is a one-of-a-kind service. Here’s why:

  • SBRnet offers information not only to fan behavior for specific sports, but also brand profiles of a wide range of consumer products most likely to sponsor sports events, such as cars, soft drinks, sports drink, insurance, communication devices and services, and major athletic footwear categories.
  • The exclusive focus is on syndicated market analytics. This enables us to provide nationwide consumer behavior patterns based on costly surveys at an affordable price for any single client.

Who should use SBRnet?

The data is perfect for:

  • Advertising and marketing agencies
  • Consulting firms conducting competitive intelligence on behalf of clients
  • PR firms
  • Corporate sponsors
  • Teams
  • Leagues
  • Sports media
  • Financial services
  • Social media networks
  • Social media firms and digital marketing agencies

SBRnet is lead by Neil Schwartz and Mark Sullivan. Between them, they have over 40 years of experience in the sports business. Neil has spent the bulk of his career working on the data and market analysis side while Mark has been very involved in both the consumer and trade media all related to sport.  Here is a small sample of the categories of data.

  • Attendance Analytics
  • Brand Share-of-Market Analytics
  • College Sports Analytics
  • eSports Analytics
  • Fantasy Analytics
  • Logo Apparel Analytics
  • Social Media Analytics
  • Sponsorship Influence Analytics
  • Sports Equipment Analytics
  • Sports Participation Analytics
  • Streaming Audience Analytics
  • TV Audience Analytics
  • Streaming Media Usage
  • Sports Gambling
  • Sports Fandom

Table of Contents

NEW FOR 2021: Post Pandemic Fan Study with SBRnet Brand Share Index

Ownership/usage and brand preferences of consumer products - automobiles, insurance, soft drinks, sports drinks, energy drinks, communication products/services


  • Fan behavior for all major sports, and most specialty
  • Market Summary
  • Detailed Statistics and Demographics for Each Sport
  • Attendance Profile
  • Attendance - Team-by-Team
  • Viewership Profile
  • Television
  • Online Computer
  • Online Tablet
  • Online Smart Phone
  • Mobile (Tablet/Smartphone)
  • Computer/Tablet/Smartphone Uses
  • For any sports-related purpose
  • While attending games/events
  • While viewing games/events on TV
  • Sports Logo Apparel Purchases
  • Fantasy Sports
  • Social Media Market Summary
  • Favorite Team Rankings




  • Everything sports: indexed by topic,
  • Searchable by key words


  • Everyone involved with sports marketing


  • all US-based sports marketing events


  • 40+ sports: Total Number of Participants; Frequency; Demographics
  • All Consumers
  • College/High School


  • Dollars Spent, Demographics, Brands,
  • Channels, Price Analysis
  • Apparel
  • Footwear
  • Equipment