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Diversity in Strategies For Leading Soft Drinks Companies, Southeast Asia

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  • June 2021
  • Region: Asia Pacific
  • Euromonitor International
  • ID: 5355969
The diversity of consumer profiles in Southeast Asia has resulted in various strategies being adopted by both global and local soft drinks companies to appeal to local consumers. By analysing and evaluating the various strategies, such as launching healthier variants, appealing to affordability and investing in e-commerce, soft drinks companies can better understand which categories and markets to play in and expand.

The Diversity in Strategies For Leading Soft Drinks Companies, Southeast Asia global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Soft Drinks Landscape in Southeast Asia
  • Strategies Adopted by Leading Companies
  • Evaluation of Companies’ Strategies