+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Telematics for Rental & Leasing Fleets in North America and Europe - 2nd Edition

  • PDF Icon


  • 137 Pages
  • February 2023
  • Region: Europe, North America
  • Berg Insight AB
  • ID: 5357371

Rental and Leasing Telematics Systems in Active Use to Reach 12.6 Million in 2026

What are the latest developments in the rental and leasing telematics market? The total number of active OEM and aftermarket telematics devices used by rental and leasing companies on the European market reached around 2.68 million at the end of 2021. The total installed base in Europe is forecasted to grow at a compound annual growth rate (CAGR) of 17.9 percent to 6.12 million in 2026. In North America, the total number of OEM and aftermarket telematics devices in use is forecasted to increase from around 2.95 million at the end of 2021 to reach 6.43 million by 2026, representing a CAGR of 16.9 percent. Get up to date with the latest information about rental & leasing companies, vendors, products and markets.

Highlights from the report:

  • Insights from numerous executive interviews with market leading companies.
  • New data on rental and leasing fleets.
  • Comprehensive overview of the rental and leasing telematics value chain.
  • In-depth analysis of market trends and key developments.
  • Case Studies of telematics activities among 24 car rental and leasing companies.
  • Detailed profiles of 30 companies that serve the rental and leasing companies.
  • Market forecasts by segment and region lasting until 2026.

The report answers the following questions

  • What is the current status of the telematics activities among rental and leasing fleets?
  • Which are the leading telematics platform providers?
  • How are the vehicle OEMs involved in the ecosystem?
  • What technology choices are there for rental and leasing fleet operators?
  • How has the COVID-19 pandemic affected the uptake of telematics in this market?
  • How will the market evolve in Europe and North America?
  • How will the carsharing market evolve in Europe and North America?
  • How will the telematics-based corporate carsharing market evolve in the upcoming years?

The rental and leasing car telematics market is expected to grow at a CAGR of 17.6 percent in the next 5 years

The installed base of telematics devices in the car rental and leasing market in Europe and North America reached 5.6 million in 2021. The uptake of telematics in the industry is believed to be driven by requirements for fleets to increase fleet utilization, the emergence of new mobility services and the general electrification trend in the automotive industry. The COVID-19 pandemic has moreover pushed the demand for digital business models, increasing the uptake of telematics in both the rental and leasing industries. The total active installed base is forecasted to reach 12.6 million by 2026 across the car rental and leasing fleets in the two regions. The telematics penetration rate across the car rental fleets in Europe and North America is expected to grow from 38 percent in 2021 to 86 percent in 2026. The telematics penetration rate in the total population of leasing vehicles in the two regions reached 35 percent in 2021 and is expected to reach 61 percent by 2026.

Several categories of telematics applications are today used in the context of car rental and leasing. “The main benefit of deploying telematics among car rental and leasing companies is improved control over assets”, said Martin Cederqvist. Fleet managers have an obvious interest in tracking the location of their vehicles and monitoring their status in order to prevent fraud, theft and mistreatment. In the long run, this leads to reduced operational costs and also potentially lower insurance premiums. “Telematics technology may also enable new business models or services such as long-term pay-per-use contracts for private vehicles or automated mileage reporting for company cars as well as digital and contactless car rental and carsharing experiences”, continued Mr Cederqvist. The car rental companies have also had challenges to meet the increasing demand for rental cars in the last year due to semiconductor shortages and production disruptions in the automotive industry, which in turn has had a positive effect on telematics adoption as astute use of telematics systems has proven to contribute to optimal fleet utilization.

The telematics value chain spans multiple industries including a large ecosystem of companies, including hardware specialists, software specialists and end-to-end solution providers. Telematics players active on the car rental and leasing market include telematics specialists which are only or mainly active in the rental and leasing space, offering solutions for digital access or vehicle fleet management. Examples of companies present in the rental and leasing market include the fleet management solution vendors Webfleet, PowerFleet and Geotab. “Geotab has established itself as a leading telematics service provider in the rental and leasing industry and has an installed base of more than 600,000 telematics subscribers in this segment in the two regions”, said Mr Cederqvist. Additional notable telematics service providers in the rental and leasing telematics market include Targa Telematics, CalAmp, Octo Telematics, Airmax, IMS and Zubie as well as specialized companies such as RentalMatics, HQ Rental Software, Kirrk and TSD Mobility Solutions. Telematics data integration between automotive OEMs and rental and leasing companies have become increasingly common and it is anticipated that the involvement of automotive OEMs will accelerate in the rental and leasing telematics industry in the coming years. “Examples of automotive OEMs that have direct telematics integration with rental and leasing companies include for example GM, Ford, Stellantis (Free2Move), Tesla and Toyota”, added Mr Cederqvist.

Who should read this report? 

Telematics for Rental and Leasing Fleets is the foremost source of information about the rapid adoption of telematics technology among rental and leasing fleets. Whether you are a fleet manager, car rental company, leasing provider, car manufacturer, telematics service provider, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Table of Contents

Executive Summary

1 Cars and Personal Mobility Services
1.1 The automotive market in Europe
1.1.1 Vehicles in use and car park density
1.1.2 New car registrations and leading manufacturers
1.2 The automotive market in North America
1.2.1 Vehicles in use and car park density
1.2.2 New car registrations and leading manufacturers
1.3 Car-based mobility services
1.4 The car rental market
1.4.1 Car rental operational models
1.4.2 Car rental seasonality
1.4.3 Fully digital and contactless car rental services
1.5 The car leasing market
1.5.1 Financial and full-service lease models
1.5.2 Second-hand market

2 Rental and Leasing Telematics Solutions
2.1 Introduction to telematics in the rental and leasing industry
2.2 Car telematics infrastructure
2.2.1 Vehicle segment
2.2.2 Tracking segment
2.2.3 Network segment
2.2.4 Service segment
2.3 Car telematics applications in the rental and leasing segment
2.3.1 eCall and roadside assistance
2.3.2 Stolen vehicle tracking
2.3.3 Usage-based insurance
2.3.4 Remote control and convenience services
2.3.5 Vehicle diagnostics and maintenance
2.3.6 Tire pressure monitoring systems
2.3.7 Fuel card integration and reporting
2.3.8 Driving data registration and analysis
2.3.9 Eco-driving schemes
2.4 Regulatory compliance and reporting
2.4.1 CSA - Compliance, Safety, Accountability
2.4.2 Hours-of-service and electronic logging devices
2.4.3 Fuel tax reporting
2.4.4 Other applications

3 Market Forecasts and Trends
3.1 Market analysis
3.1.1 Rental and leasing telematics devices in use in Europe and North America
3.1.2 Top rental and leasing companies using telematics solutions
3.1.3 Telematics solution provider market share
3.1.4 Market forecasts - telematics systems in Europe
3.1.5 Market forecasts - telematics systems in North America
3.2 Carsharing Telematics in Europe and North America
3.2.1 Carsharing telematics in Europe
3.2.2 Carsharing telematics in North America
3.2.3 Telematics-based corporate carsharing
3.3 Value chain analysis
3.3.1 Automotive industry players
3.3.2 IT Industry players
3.3.3 Rental and leasing industry players
3.3.4 Telematics industry players
3.3.5 Telecom industry players
3.4 Market trends
3.4.1 Rental and leasing to be increasingly integrated with mobility services
3.4.2 Electric vehicles to drive telematics adoption
3.4.3 OEM SVT services compete with aftermarket services in many countries
3.4.4 CRM solutions and vehicle diagnostics enable improved customer care
3.4.5 Data exchanges make OEM data available to independent service providers
3.4.6 The consolidation trend to continue in the rental and leasing markets
3.4.7 OEM embedded telematics systems are becoming more popular
3.4.8 Carsharing becomes a popular means to reduce corporate mobility costs
3.4.9 Fully digital and contactless car rental services on the rise
3.4.10 The long-term Covid-19 impact on the car rental and leasing telematics market
3.4.11 Semiconductor shortage affects the car rental and leasing market

4 Rental and Leasing Companies
4.1 Car rental companies
4.1.1 Ace Rent a Car
4.1.2 Avis Budget Group
4.1.3 Enterprise Holdings
4.1.4 Europcar Mobility Group
4.1.5 Green Motion
4.1.6 Hertz
4.1.7 Sixt Group
4.2 Leasing and fleet management companies
4.2.1 ALD Automotive
4.2.2 Alphabet
4.2.3 Arval
4.2.4 Athlon
4.2.5 Donlen
4.2.6 Element Fleet Management
4.2.7 LeasePlan
4.2.8 Leasys
4.2.9 Lex Autolease
4.2.10 Volkswagen Leasing and Euro-Leasing
4.2.11 Wheels
4.3 Fully digital and contactless car rental companies
4.3.1 Beast
4.3.2 Liigu
4.3.3 Locauto Elefast
4.3.4 Toosla
4.3.5 Ufodrive
4.3.6 Virtuo

5 Company Profiles and Strategies
5.1 End-to-end solution providers
5.1.1 Airmax
5.1.2 CalAmp (Lojack)
5.1.3 Geotab
5.1.4 IMS
5.1.5 Invers
5.1.6 Kirrk
5.1.7 Move Mee
5.1.8 Munic
5.1.9 Octo Telematics
5.1.10 OpenFleet
5.1.11 PowerFleet
5.1.12 Targa Telematics
5.1.13 Vulog
5.1.14 Webfleet
5.1.15 WeGo Carsharing
5.1.16 Zubie
5.2 Software platform providers
5.2.1 Coastr
5.2.2 Eccocar
5.2.3 Fourthtier
5.2.4 HQ Rental Software
5.2.5 RentalMatics
5.2.6 Ridecell
5.2.7 TSD Mobility Solutions
5.2.8 Vinli
5.3 In-vehicle telematics systems providers
5.3.1 Continental
5.3.2 Convadis
5.3.3 Kuantic
5.3.4 Liberkee (Huf Secure Mobile)
5.3.5 Matrix Telematics
5.3.6 Ruptela


List of Figures
Figure 1.1: Vehicles in use (EU+EFTA+UK 2021) 
Figure 1.2: Passenger car density per 1,000 inhabitants (EU+EFTA+UK 2021)  
Figure 1.3: Passenger car registrations by the manufacturer (EU+EFTA+UK 2022)  
Figure 1.4: Vehicles in use (North America 2020)  
Figure 1.5: Passenger car registrations by the manufacturer (North America 2021) 
Figure 1.6: Major car rental companies (World 2022)  
Figure 1.7: Rental vehicles in use by country (EU+EFTA+UK and NA Q4-2021) 
Figure 2.1: Car telematics system overview 
Figure 2.2: On-board computer and vehicle access telematics device 
Figure 2.3: The number of active LTE-M and NB-IoT networks (World 2018-2021) 
Figure 2.4: eCall application lifecycle 
Figure 2.5: SVT application lifecycle 
Figure 3.1: Top-10 countries within car rental telematics (Europe+NA Q4-2021) 
Figure 3.2: Top-10 countries within car leasing telematics (Europe+NA Q4-2021)
Figure 3.3: Top-5 rental companies by telematics systems (Europe+NA Q4-2021) 
Figure 3.4: Top-5 leasing companies by telematics systems (Europe+NA Q4-2021) 
Figure 3.5: Leading telematics service providers (Europe+NA Q4-2021) 
Figure 3.6: Device shipments and systems in use (EU+EFTA+UK 2021-2026) 
Figure 3.7: Device shipments and systems in use (North America 2021-2026)  
Figure 3.8: Carsharing fleet and members (EU+EFTA+UK 2021-2026)
Figure 3.9: Carsharing fleet and members (North America 2021-2026)  
Figure 3.10: Corporate carsharing telematics market (World 2021-2026) 
Figure 4.1: Rental and leasing companies (2022)  
Figure 4.2: Major car rental companies in Europe and North America (2022) 
Figure 4.3: Leading multi-brand leasing providers (Europe+NA Q4-2021) 
Figure 5.1: Car rental and leasing telematics solution providers (2022)  
Figure 5.2: End-to-end solution providers (2022) 
Figure 5.3: The Geotab GO9 tracking device 
Figure 5.4: OpenFleet vehicle management platform  
Figure 5.5: The Zubie plug and play device 
Figure 5.6: Software platform providers (2022)  
Figure 5.7: The Ridecell IoT platform  
Figure 5.8: In-vehicle telematics systems providers (2022)  
Figure 5.9: Liberkee Car Access Module (CAM) 




Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Airmax
  • CalAmp (Lojack)
  • Coastr
  • Continental
  • Convadis
  • Eccocar
  • Ford
  • Fourthtier
  • Geotab
  • Geotab
  • GM
  • HQ Rental Software
  • IMS 
  • Invers
  • Kirrk 
  • Kuantic
  • Liberkee (Huf Secure Mobile)
  • Matrix Telematics
  • Move Mee
  • Munic
  • Octo Telematics
  • OpenFleet
  • PowerFleet
  • RentalMatics
  • Ridecell
  • Ruptela
  • Stellantis (Free2Move)
  • Targa Telematics
  • Tesla
  • Toyota
  • TSD Mobility Solutions
  • Vinli
  • Vulog
  • Webfleet
  • WeGo Carsharing
  • Zubie





Table Information