Global Commercial Display Market (2021-2026) by Product Type, Technology, Components, Screen Size, Panel Type, Orientation, Application and Geography - Competitive Analysis, Impact of COVID-19, Ansoff Analysis

The Global Commercial Display Market is estimated to be worth USD 38.6 Billion in 2020 and is expected to reach USD 57.24 Billion by 2025, growing at a CAGR of 8.2%.

Market Dynamics

The exponential rise of digital promotion in the advertisement industry and government initiatives to improve the adoption of digitalization has increased the demand for commercial display across the globe. For instance, in 2020, South Korea’s Ministry of Trade, Industry, and Energy (MOTIE) selected LG display to lead R&D project in the development of stretchable display. In addition, various industry sectors such as banking, healthcare are employing commercial displays to improve customer experience. Furthermore, the increasing tread of Screen Everywhere has spurred the demand for commercial displays. Moreover, rapid innovation of new technologies and products offers lucrative opportunities for the global commercial display market.

The disruption in the supply chain and manufacturing process due to COVID 19 has dramatically impacted the growth of the commercial display market. However, high manufacturing and repair costs are expected to hinder market growth. Furthermore, a drastic shift towards OTT advertisement and online shopping has led to declining demand of commercial displays in the retail sector.

Market Segmentation

The Global Commercial Display Market is segmented based on Product Type, Technology, Components, Screen Size, Panel Type, Orientation, Application, and Geography.

• By Product Type, the market is classified as Display Monitor, Display TVs, and Digital Signage. Amongst all, the Digital Signage segment is estimated to hold the highest market share.
• By Technology, the market is classified as LCD, LED, and Others. Amongst all, the LED segment is estimated to hold the highest market share during the forecast period.
• By Components, the market is classified as software, hardware, and services. Amongst the three, the hardware segment holds the highest market share.
• By Screen Size, the market is classified as up to 32 inches, 32 inches to 52 inches, 52 inches to 72 inches, and 72 inches and above. Amongst all, the 32 inches to 52 inches segment is estimated to hold the highest market share.
• By Panel Type, the market is classified as flat panels, curved panels, and others. Amongst the three, the flat panels segment is estimated to hold the highest market share.
• By Orientation, the market is classified as wide and square. Amongst the two, the wide segment is estimated to hold the highest market share.
• By Application, the market is classified as retail, corporate, entertainment/ sports, restaurants, transportation, healthcare, education, and others. Amongst all, the retail segment is estimated to hold the highest market share.
• By Geography, North America is projected to lead the market.

Recent Developments

1. Samsung Electronics launched 12 different High-resolution monitors enhanced by HRD 10 technology and Eco saving plus Technology. - 22nd March 2021
2. LG Display introduced a next-generation 77-inch OLED display with 20% improved efficiency at CES 2021. - 11th January 2021

Company Profiles

Some of the companies covered in this report are Koninklijke Philips N.V., LG Electronics, Samsung Electronics Co., Ltd, Sharp NEC Display Solutions Ltd, Sony Group Corporation, Toshiba America Business Solutions, Inc., Himax Technologies, Inc., etc

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

The report offers a comprehensive evaluation of the Global Commercial Display Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.

The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel within the industry.

The report includes an in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of COVID-19 on the market is also featured in the report.

The report also includes the regulatory scenario of the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules & regulations imposed on this sector across various geographies.

The report also contains the competitive analysis using Positioning Quadrants, the analyst's proprietary competitive positioning tool.

Report Highlights

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market