Global Cognitive Assessment & Training Market (2021-2026) by Type, Application, Component, End-user and Geography - Competitive Analysis, Impact of COVID-19, Ansoff Analysis

The Global Cognitive Assessment & Training Market is estimated to be worth USD 3.96 Billion in 2020 and is expected to reach USD 8.65 Billion by 2025, growing at a CAGR of 16.9%.

Market Dynamics

The rapid adoption of big data and cloud computing has made a cognitive assessment and training more accessible. The rising literacy rate, growing awareness of e-learning, and increasing evaluation exams in the education and corporate sectors are expected to increase market revenue. Easy assessment and detection of cognitive changes have helped the healthcare sector analyze various neurological diseases and improve mental ability. In addition, increasing the adoption of gamified applications and serious games for physical activity, rehabilitation, and analyzing mental health is anticipated to increase the market growth. The market is expected to witness growth due to the increasing population, rising disposable income, and growing private and public investment in the healthcare and education sectors. Moreover, increasing globalization, digitalization, and the adoption of high-end technologies are anticipated to boost the market growth.

However, most cognitive assessment and training require professionals and are expensive, hindering the global market growth. The key players adopting strategies like product innovations are anticipated to expand the global market of the future.

Market Segmentation

The Global Cognitive Assessment & Training Market is segmented based on Type, Application, Component, End-user, and Geography.

• By Type, the market is classified as pen and paper-based assessment, biometric assessment, and hosted assessment. Amongst all, the hosted assessment segment is estimated to hold the highest market share.
• By Application, the market is classified as learning, clinical trials, and others. Amongst the two, the solution segment is estimated to hold the highest market share.
• By Component, the market is classified as solutions and services. Amongst the two, the solution segment is estimated to hold the highest market share.
• By End-user, the market is classified as healthcare, education, corporate, and others. Amongst all, the healthcare segment is estimated to hold the highest market share.
• By Geography, North America is projected to lead the market.

Recent Developments

1. InterSystems, a data technology provider, partnered with Cognetivity Neurosciences to support Integrated Cognitive Assessment to detect dementia - 6th May 2021
2. Cambridge Cognition to provide cognitive assessment in at-home clinical trials. -8th April 2021

Company Profiles

Some of the companies covered in this report are Quest Diagnostics, Inc., Medavante Inc., VeraSci, MedAvante-ProPhase Inc., Pearson Education, ERT Clinical, Cognifit, Total Brain, Cogstate Limited, etc.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

The report offers a comprehensive evaluation of the Global Cognitive Assessment & Training Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.

The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel within the industry.

The report includes an in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of COVID-19 on the market is also featured in the report.

The report also includes the regulatory scenario of the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules & regulations imposed on this sector across various geographies.

The report also contains the competitive analysis using Positioning Quadrants, the analyst's proprietary competitive positioning tool.

Report Highlights

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market