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Tobacco Free Oral Nicotine in Romania

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    Report

  • 19 Pages
  • June 2021
  • Region: Romania
  • Euromonitor International
  • ID: 5359524
Tobacco free oral nicotine in the form of nicotine pouches only emerged in Romania in 2020, and therefore the niche category recorded only low volume sales compared to overall tobacco. Extremely low awareness amongst local consumers and availability are the two main reasons for such limited penetration.

The publisher's Tobacco Free Oral Nicotine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Nicotine Pouches.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco Free Oral Nicotine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO FREE ORAL NICOTINE IN ROMANIAKEY DATA FINDINGS
2020 IMPACT
  • Tobacco free oral nicotine enters Romania in form of nicotine pouches
  • Foreign e-commerce is main distribution channel in 2020
  • Fragmented competitive landscape represented by smaller brands

RECOVERY AND OPPORTUNITIES
  • Despite positive outlook, category likely to remain a niche in the short term
  • Younger adults more comfortable in placing online orders offer target audience
  • Improved efforts to market nicotine pouches needed to create greater awareness

CATEGORY DATA
  • Table 1 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
  • Table 2 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
  • Table 3 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
  • Table 4 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
  • Table 5 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
  • Table 6 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

TOBACCO IN ROMANIA
EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 7 Number of Adult Smokers by Gender 2015-2020

MARKET DATA
  • Table 8 Sales of Tobacco by Category: Volume 2015-2020
  • Table 9 Sales of Tobacco by Category: Value 2015-2020
  • Table 10 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 11 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 12 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 13 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 2 Research Sources