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Tobacco Free Oral Nicotine in Denmark

  • ID: 5359528
  • Report
  • June 2021
  • Region: Denmark
  • 19 pages
  • Euromonitor International
The popularity of nicotine pouches rose considerably in 2020. This was mainly because producers took advantage of a legal loophole which only forbids marketing activities on products that actually contain tobacco. As nicotine pouches do not contain any tobacco, industry players introduced a number of marketing activities, such as free samples, especially via e-commerce, as well as buy-one-get-one free offers. Moreover, nicotine pouches can also be displayed at cashiers in outlets such as forecou...

The publisher's Tobacco Free Oral Nicotine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Nicotine Pouches.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tobacco Free Oral Nicotine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
TOBACCO FREE ORAL NICOTINE IN DENMARK

KEY DATA FINDINGS

2020 IMPACT
  • Producers take advantage of legal loophole around marketing and no restrictions covering the nicotine content of nicotine pouches, with some brands offering much higher levels than cigarettes
  • Category stimulated by new product launches and innovative flavour variants
  • Industry players lower their prices in conjunction with tax increases in cigarettes
RECOVERY AND OPPORTUNITIES
  • Regulations in place from 1 April 2021 reduce the category’s growth potential
  • Strong and growing share of e-commerce thanks to new regulations
  • The easing of COVID-19 restrictions shifts location of consumption but has no effect on volume sales
CATEGORY DATA
  • Table 1 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
  • Table 2 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
  • Table 3 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
  • Table 4 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
  • Table 5 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
  • Table 7 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
  • Table 8 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
  • Table 9 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
  • Table 10 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
TOBACCO IN DENMARK

EXECUTIVE SUMMARY
  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS
  • Table 11 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
  • Table 12 Sales of Tobacco by Category: Volume 2015-2020
  • Table 13 Sales of Tobacco by Category: Value 2015-2020
  • Table 14 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 16 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 17 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 18 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 19 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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