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South America Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering, Application, and End- Use Industry

  • ID: 5359778
  • Report
  • June 2021
  • 171 pages
  • The Insight Partners
UP TO OFF
until Sep 30th 2021

FEATURED COMPANIES

  • Accenture
  • Adobe
  • Amazon Web Services
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
Virtual Assistant Segment is expected to be the fastest growing during the forecast period for SAM Artificial Intelligence in Marketing Market



According to this research study titled “SAM Artificial Intelligence in Marketing Market to 2028 - COVID-19 Impact and Analysis and Forecast by: Offering, Application, and End- use Industry,” the market is expected to reach US$ 11,291.23 million by 2028 from US$ 1,327.99 million in 2020. The market is estimated to grow at a CAGR of 30.7% from 2021 to 2028. The report provides trends prevailing in the SAM artificial intelligence in marketing market along with the drivers and restraints pertaining to the market growth. Uprising adoption of customer-centric marketing strategies is the major factor driving the growth of the SAM artificial intelligence in marketing market. However, issues associated with the minimal number of artificial intelligence (AI) experts hinder the growth of SAM artificial intelligence in marketing market.

The SAM artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Brazil has the highest number of COVID-19 cases, followed by Peru, Chile, Colombia, and Ecuador, among other South American countries. Governments of these countries have taken an array of actions to protect their citizens and contain COVID-19 spread. The governments of various countries in South America are taking several initiatives to protect people and to control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions.

Accenture; Adobe; Amazon Web Services; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. are among the leading companies in the SAM Artificial Intelligence in Marketing market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, IBM launched new artificial intelligence-based solutions for marketing and media Industry. These new solutions comprised of IBM Watson Advertising Accelerator, IBM Watson Advertising Attribution, IBM Watson Advertising Predictive Audiences. These new solutions will increase the adoption of artificial intelligence-based solution in marketing and advertising sector.

The report segments the SAM Artificial Intelligence in Marketing market as follows:

SAM Artificial Intelligence in Marketing Market - By Offering
  • Solution
  • Services
SAM Artificial Intelligence in Marketing Market - By Application
  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others
SAM Artificial Intelligence in Marketing Market - By End-Use Industry
  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
  • Others
SAM Artificial Intelligence in Marketing Market - By Country
  • Brazil
  • Argentina
  • Rest of SAM
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture
  • Adobe
  • Amazon Web Services
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
1. Introduction
1.1 Scope of the Study
1.2 The Publisher's Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. SAM Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 SAM PEST Analysis

5. SAM Artificial Intelligence in Marketing Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Uprising Adoption of Customer-Centric Marketing Strategies
5.1.2 Escalating Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Minimal Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Upsurge in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Robust Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market - SAM Market Analysis
6.1 SAM Artificial Intelligence in Marketing Market
6.2 SAM Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. SAM Artificial Intelligence in Marketing Market - By Offering
7.1 Overview
7.2 SAM Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

8. SAM Artificial Intelligence in Marketing Market - By Application
8.1 Overview
8.2 SAM Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 SAM Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

9. SAM Artificial Intelligence in Marketing Market - By End-Use Industry
9.1 Overview
9.2 SAM Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: SAM Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

10. SAM Artificial Intelligence in Marketing Market - Country Analysis
10.1 Overview
10.1.1 South America: Artificial Intelligence in Marketing Market, by Key Country
10.1.1.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering
10.1.1.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application
10.1.1.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry
10.1.1.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering
10.1.1.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
10.1.1.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering
10.1.1.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application
10.1.1.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic on SAM Artificial Intelligence in Marketing Market
11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview - Organic Developments
12.1.1 Overview
12.2 Inorganic Developments
12.2.1 Overview

13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms

List of Tables
Table 1. SAM Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. Brazil: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 3. Brazil: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 4. Brazil: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 5. Argentina: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 8. Rest of South America: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of South America: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 11. Organic Developments Done by Companies
Table 12. Inorganic Developments Done by Companies
Table 13. Glossary of Term: Artificial Intelligence in Marketing Market

List of Figures
Figure 1. SAM Artificial Intelligence in Marketing Market Segmentation
Figure 2. SAM Artificial Intelligence in Marketing Market Segmentation - By Country
Figure 3. Solution segment to dominate the SAM artificial intelligence in marketing market by offering throughout the forecast period
Figure 4. Virtual assistant segment is expected to witness high growth in SAM artificial intelligence in marketing market by application
Figure 5. BFSI segment is expected to dominate the SAM artificial intelligence in marketing market in terms of end-use industry by 2028
Figure 6. SAM Artificial Intelligence in Marketing Market Overview
Figure 7. Brazil holds a largest share in the SAM artificial intelligence in marketing market
Figure 8. SAM Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. SAM - PEST Analysis
Figure 11. SAM Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 12. SAM Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 13. SAM Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 14. SAM Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. SAM Services: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 16. SAM Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 17. SAM Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. SAM Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 19. SAM Dynamic Pricing: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. SAM Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. SAM Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 22. SAM Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. SAM Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. SAM Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. SAM Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 26. SAM BFSI: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. SAM Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. SAM Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. SAM Media and Entertainment: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. SAM Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. South America: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)
Figure 32. South America: Artificial Intelligence in Marketing Market Revenue Share, By Key Country(2020 & 2028 )
Figure 33. Brazil Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 34. Argentina Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 35. Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 36. Impact of COVID-19 Pandemic in South America Country Markets
Note: Product cover images may vary from those shown
  • Accenture
  • Adobe
  • Amazon Web Services
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
Note: Product cover images may vary from those shown
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