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Middle East and Africa Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering, Application, and End- Use Industry

  • ID: 5359812
  • Report
  • June 2021
  • Region: Middle East, Africa
  • 180 pages
  • The Insight Partners
UP TO OFF
until Sep 30th 2021

FEATURED COMPANIES

  • Accenture
  • Affectiva
  • Bidalgo
  • Microsoft Corporation
  • Salesforce.com, inc.
  • SAS Institute Inc.
Retail Segment is expected to be the fastest growing during the forecast period for MEA Artificial Intelligence in Marketing Market.



According to this research study titled “MEA Artificial Intelligence in Marketing Market to 2028 - COVID-19 Impact and Analysis and Forecast by: Offering, Application, and End- use Industry,” the market is expected to reach US$ 7,312.42 million by 2028 from US$ 1,159.26 million in 2021. The market is estimated to grow at a CAGR of 30.1% from 2021 to 2028. The report provides trends prevailing in the MEA artificial intelligence in marketing market along with the drivers and restraints pertaining to the market growth. Vivid personalized Ad serving is the major factor driving the growth of the MEA artificial intelligence in marketing market. However, issues associated with the bounded number of artificial intelligence (AI) experts hinder the growth of MEA artificial intelligence in marketing market.

The MEA artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Among the MEA countries, Turkey, Iran, and South Africa have faced the highest number of COVID-19 cases. Other major countries facing the economic impact of COVID-19 include Iraq, Israel, Morocco, Saudi Arabia, and UAE. The region comprises many growing economies such as UAE and Saudi Arabia, which are prospective markets for artificial intelligence in marketing market. The global COVID-19 pandemic would have significant effects on global economies. because the COVID-19 pandemic has highlighted the vast applications of data science and artificial intelligence-driven tools in the marketing sector. Yet as countries continue to integrate the use of these technologies. The UAE is the first state to create a minister of state dedicated to artificial intelligence. Technologies allowing business continuity in the ICT industry. In social distancing scenario the technology is playing crucial role in virtual assistance, with offices being closed and travel being restricted, video meetings have enabled companies to stay in touch with clients & partners which helps in minimizing the impact on business. Thus, the factor is likely to boost the growth of market.

Accenture; Adobe; Affectiva; Amazon Web Services; Bidalgo; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. are among the leading companies in the MEA artificial intelligence in marketing market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Adobe Inc., Microsoft Corp. and C3 Artificial Intelligence collaborated to launch of artificial intelligence powered customer relationship management solution, C3 ARTIFICIAL INTELLIGENCE CRM supported by Microsoft Dynamics 365. The purpose of this artificial intelligence powered solution is to provide predictive business insights to drive customer-focused operations.

The report segments the MEA Artificial Intelligence in Marketing market as follows:

MEA Artificial Intelligence in Marketing Market - By Offering
  • Solution
  • Services
MEA Artificial Intelligence in Marketing Market - By Application
  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others
MEA Artificial Intelligence in Marketing Market - By End-Use Industry
  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
  • Others
MEA Artificial Intelligence in Marketing Market - By Country
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture
  • Affectiva
  • Bidalgo
  • Microsoft Corporation
  • Salesforce.com, inc.
  • SAS Institute Inc.
1. Introduction
1.1 Scope of the Study
1.2 The Publisher's Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. MEA Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 Middle East & Africa PEST Analysis

5. MEA Artificial Intelligence in Marketing Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increased Adoption of Customer-Centric Marketing Strategies
5.1.2 Expansion in Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Bounded Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Development in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Vivid Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market - MEA Market Analysis
6.1 MEA Artificial Intelligence in Marketing Market
6.2 MEA Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. MEA Artificial Intelligence in Marketing Market - By Offering
7.1 Overview
7.2 MEA Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

8. MEA Artificial Intelligence in Marketing Market - By Application
8.1 Overview
8.2 MEA Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

9. MEA Artificial Intelligence in Marketing Market - By End-Use Industry
9.1 Overview
9.2 MEA Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: MEA Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

10. MEA Artificial Intelligence in Marketing Market - Country Analysis
10.1 Overview
10.1.1 MEA: Artificial Intelligence in Marketing Market Revenue Share, By Key Country (2020 & 2028)
10.1.28 (%)
10.1.2.1 South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.2.1.1 South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
10.1.2.1.2 South Africa: Artificial Intelligence in Marketing Market, by Application
10.1.2.1.3 South Africa: Artificial Intelligence in Marketing Market, by End-User
10.1.2.2 Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.2.2.1 Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering
10.1.2.2.2 Saudi Arabia: Artificial Intelligence in Marketing Market, by Application
10.1.2.2.3 Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User
10.1.2.3 UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.2.3.1 UAE: Artificial Intelligence in Marketing Market, by Offering
10.1.2.3.2 UAE: Artificial Intelligence in Marketing Market, by Application
10.1.2.3.3 UAE: Artificial Intelligence in Marketing Market, by End-User
10.1.2.4 Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.2.4.1 Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
10.1.2.4.2 Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
10.1.2.4.3 Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

11. Impact of COVID-19 Pandemic on MEA Artificial Intelligence in Marketing Market
11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview

13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms

List of Tables
Table 1. MEA Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 3. South Africa: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 4. South Africa: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 5. Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 8. UAE: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. UAE: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 11. Report of Islamic Republic of Iran
Table 12. Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 13. Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 14. Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 15. Organic Developments Done by Companies
Table 16. Inorganic Developments Done by Companies
Table 17. Glossary of Term: Artificial Intelligence in Marketing Market

List of Figures
Figure 1. MEA Artificial Intelligence in Marketing Market Segmentation
Figure 2. MEA Artificial Intelligence in Marketing Market Segmentation - By Country
Figure 3. Solution segment to dominate the MEA artificial intelligence in marketing market by offering throughout the forecast period
Figure 4. Virtual assistant segment is expected to witness high growth in MEA artificial intelligence in marketing by application
Figure 5. BFSI segment is expected to dominate the MEA artificial intelligence in marketing market in terms of end-use industry by 2028
Figure 6. MEA Artificial Intelligence in Marketing Market Overview
Figure 7. UAE holds a largest share in the MEA artificial intelligence in marketing market
Figure 8. MEA Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. MEA - PEST Analysis
Figure 11. MEA Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 12. MEA Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 13. MEA Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 14. MEA Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. MEA Services: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 16. MEA Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 17. MEA Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 19. Dynamic Pricing: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 22. MEA Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. MEA Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 26. MEA BFSI: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. MEA Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. MEA Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. MEA Media and Entertainment: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. MEA Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. MEA: Artificial Intelligence in Marketing Market, by Key Country- Revenue 2020 (US$ Million)
Figure 32. MEA: Artificial Intelligence in Marketing market Breakdown, by End-User, 2020 and 2028 (%)
Figure 33. South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 34. Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 35. UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 36. Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 37. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets
Note: Product cover images may vary from those shown
  • Accenture
  • Adobe
  • Affectiva
  • Amazon Web Services
  • Bidalgo
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
Note: Product cover images may vary from those shown
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