North America Manuka Honey Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Nature, Type [UMF 5+/MGO 83 mg/kg, UMF 10+/MGO 263 mg/kg, UMF 15+/MGO 514 mg/kg, and UMF 20+/MGO 829 mg/kg], and Distribution Channel

Conventional Segment to Dominate the North America Manuka Honey Market during 2020-2028

According to this research study titled “North America Manuka Honey Market to 2028 - COVID-19 Impact and Regional Analysis and Forecast by Nature, Type, and Distribution Channel,” the market is expected to reach US$ 409.83 million by 2028 from US$ 248.74 million in 2020. The market is estimated to grow at a CAGR of 6.4% from 2020 to 2028. The report provides trends prevailing in the North America manuka honey market along with the drivers and restraints pertaining to the market growth. Healthcare benefits associated with manuka honey, raising use of manuka honey for medical purposes and augmented demand from untapped countries are the major factor driving the growth of the manuka honey market. However, high cost associated with manuka honey hinder the growth of manuka honey market.

The US has the highest number of confirmed cases of coronavirus, as, compared to Canada and Mexico. This is negatively impacting the food and beverages industry in the region as the COVID-19 pandemic negatively affects the supply and distribution chain. The ongoing pandemic has drastically altered the status of the manuka honey industry has negatively impacted the growth of the market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the manuka honey market. However, as the economies are planning to revive their operations, the demand for manuka honey is expected to rise. Although the focus over just-in-time production is another concerning factor hindering market growth. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for manuka honey is expected to take huge leaps.

North America manuka honey market is segmented based on nature, type, and distribution channel Based on nature, the North America manuka honey market based on nature is segmented into organic and conventional. The conventional segment accounted for the highest share in the market in 2019 and organic segment is expected to be fastest growing during forecast period. Based on type, is segmented into UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm). The UMF 15+/MGO 514 mg/kg (ppm) segment accounted for the highest share in 2019 and UMF 20+/MGO 829 mg/kg (ppm) segment is expected to be the fastest growing during forecast period. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores and others. The supermarket/hypermarket segment accounted for the highest share in 2019 and online store segment is expected to be the fastest growing during forecast period.

100% Pure New Zealand Honey, Arataki Honey, Comvita, Manuka Health, Oha Honey, Midlands Holdings, Capilano Honey Ltd, Streamland, and Wedderspoon Organic are among some of the leading companies in the North America manuka honey market. The market players focus on new product innovations and developments in order to achieve sustainable growth and to distinguish themselves among competitors present in the highly competitive express delivery market. For instance, Manuka Health is verified with the Non-GMO project to certify that every jar of Manuka honey is GMO-free. The Non-GMO verified seal signifies the company's rigorous processes and commitment to high-quality and authentic Manuka honey.

The report segments the North America Manuka Honey Market as follows:

North America Manuka Honey Market - By Nature

• Organic
• Conventional

North America Manuka Honey Market - By Type

• UMF 5+/MGO 83 mg/kg (ppm)
• UMF 10+/MGO 263 mg/kg (ppm)
• UMF 15+/MGO 514 mg/kg (ppm)
• UMF 20+/MGO 829 mg/kg (ppm)

North America Manuka Honey Market - By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

North America Manuka Honey Market - By Country

• US
• Canada
• Mexico