Insights-as-a-Service Market Size, Share & Forecast to 2032

The Insights-as-a-Service market is transforming how organizations derive business value from data, presenting new opportunities and challenges for executive teams seeking to strengthen data-driven decision-making and maintain a competitive edge.

Market Snapshot: Insights-as-a-Service Market Growth and Trends

The Insights-as-a-Service market advanced from USD 5.19 billion in 2025 to USD 5.86 billion in 2026 and is projected to reach USD 12.17 billion by 2032, reflecting a CAGR of 12.95%. This sustained momentum signals robust demand as enterprises accelerate the adoption of outcome-based analytics. As operational intelligence becomes central to strategic initiatives, companies are investing in platforms that unify data delivery, streamline analytics, and enable actionable intelligence in real time. The trajectory also highlights a market responding to the mounting need for flexible, scalable solutions that align with evolving business goals across diverse industries.

Scope & Segmentation of the Insights-as-a-Service Market

End Use Sectors: Automotive requires systems that ensure low-latency performance and robust support, while Consumer Electronics places emphasis on integrated experiences and rapid product cycles. Healthcare clients seek validated data integrity and effective compliance measures, an essential aspect given stringent regulations. Industrial customers prioritize equipment reliability and predictability in total cost of ownership, ensuring sustained efficiency over time.
Product Types: Hardware encompasses devices, sensors, and embedded components to support data acquisition. Services include consultative offerings, ongoing support, and intellectual property frameworks to optimize analytics. Software solutions range from customer relationship management platforms to enterprise resource planning tools, centralizing workflows for better decision support across operations.
Distribution Channels: Offline sales (via distributors or retail outlets) deliver extensive reach and critical after-sales support. Online channels, such as company-operated websites and ecommerce gateways, facilitate streamlined onboarding and flexible subscription models for rapid procurement and implementation.
Regions Covered: The Americas display mature enterprise adoption and a focus on integration, driven by established infrastructure. Europe, the Middle East, and Africa present varied data protection and procurement landscapes, each shaped by local privacy standards. Asia-Pacific markets exhibit a spectrum of maturity, with adoption propelled by digital transformation and increasing preference for cloud-native models.
Key Technologies: Automation, cloud-native architectures, embedded analytics, advanced data privacy features, and federated models form the technical foundation enabling secure, scalable delivery of actionable insights across organizations.

Key Takeaways for Senior Decision-Makers

Speed and quality of data have become differentiators, empowering innovation while demanding robust governance to avoid operational risks and ensure regulatory alignment.
Analytics offerings are evolving beyond raw data provision toward bundled services delivering measurable outcomes, resulting in a heightened emphasis on accountability throughout the vendor-client relationship.
Comprehensive partner ecosystems—spanning technology vendors, integrators, and channel experts—are pivotal in scaling adoption, particularly when addressing industry-specific requirements within complex environments.
Strong governance and compliance frameworks mitigate deployment risks and help enhance end-customer trust, supporting sustainable long-term client relationships.
Buyers increasingly favor providers that offer seamless integration capabilities, rapid deployment, and predictable time-to-value, accelerating decision-making within procurement processes.

Tariff Impact on Procurement and Business Models

Recent tariff measures in the United States are prompting organizations to reassess their procurement strategies and manage cost variability. To adapt, companies are placing higher priority on flexible supplier agreements and considering dual-sourcing to ensure business continuity. Supply chain consolidation, localization, and updated inventory protocols are being explored to reduce exposure to external cost variations. Organizations are also revisiting pricing, contracts, and service warranties to better reflect fluctuations in hardware-related expenses, while gradually shifting investments toward subscription-based services and modular software models. Strategic partnerships are becoming more prevalent as a means to balance risk and optimize delivery throughout the supply chain.

Methodology & Data Sources

This report’s findings are based on a balanced combination of primary interviews with industry leaders, in-depth secondary research, and expert review. By applying scenario-led analysis and multi-source validation, the research delivers clear guidance for executive strategy and practical application.

Why This Report Matters: Value for Executive Leadership

Delivers actionable insights that empower procurement and supply chain leaders to mitigate risks while capitalizing on opportunities in a fluid policy and market environment.
Summarizes best practices for evolving business models—enabling leaders to develop flexible, scalable operations that respond to regulatory demands and changing buyer expectations.
Guides resource allocation to technology, workforce development, and strategic alliances, ensuring that investments are targeted for greatest impact across sectors and regions.

Conclusion

This report gives executive teams a practical framework for realigning operational priorities with market shifts. Emphasis on modular solutions, robust compliance, and collaborative partnerships positions organizations to meet emerging industry challenges and secure sustainable gains.

Additional Product Information:

Purchase of this report includes 1 year online access with quarterly updates.
This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Insights-as-a-Service Market, by Product Type

8.1. Hardware
8.1.1. Devices
8.1.2. Equipment
8.2. Services
8.2.1. Consulting
8.2.2. Support
8.3. Software
8.3.1. Crm
8.3.2. Erp

9. Insights-as-a-Service Market, by Distribution Channel

9.1. Offline
9.1.1. Distributor
9.1.2. Retail
9.2. Online
9.2.1. Company Website
9.2.2. Ecommerce

10. Insights-as-a-Service Market, by End Use

10.1. Automotive
10.2. Consumer Electronics
10.3. Healthcare
10.4. Industrial

11. Insights-as-a-Service Market, by Region

11.1. Americas
11.1.1. North America
11.1.2. Latin America
11.2. Europe, Middle East & Africa
11.2.1. Europe
11.2.2. Middle East
11.2.3. Africa
11.3. Asia-Pacific

12. Insights-as-a-Service Market, by Group

12.1. ASEAN
12.2. GCC
12.3. European Union
12.4. BRICS
12.5. G7
12.6. NATO

13. Insights-as-a-Service Market, by Country

13.1. United States
13.2. Canada
13.3. Mexico
13.4. Brazil
13.5. United Kingdom
13.6. Germany
13.7. France
13.8. Russia
13.9. Italy
13.10. Spain
13.11. China
13.12. India
13.13. Japan
13.14. Australia
13.15. South Korea

14. United States Insights-as-a-Service Market
15. China Insights-as-a-Service Market

16. Competitive Landscape

16.1. Market Concentration Analysis, 2025
16.1.1. Concentration Ratio (CR)
16.1.2. Herfindahl Hirschman Index (HHI)
16.2. Recent Developments & Impact Analysis, 2025
16.3. Product Portfolio Analysis, 2025
16.4. Benchmarking Analysis, 2025
16.5. Accenture plc
16.6. Alibaba Group Holding Limited
16.7. Amazon.com, Inc.
16.8. ByteDance Ltd.
16.9. Capgemini SE
16.10. Comcast Corporation
16.11. Fractal Analytics Inc.
16.12. Genpact Limited
16.13. GoodData Corporation
16.14. Google LLC
16.15. Guavus, Inc.
16.16. International Business Machines Corporation (IBM)
16.17. Meta Platforms, Inc.
16.18. Microsoft Corporation
16.19. Mu Sigma Inc.
16.20. Oracle Corporation
16.21. Salesforce, Inc.
16.22. Snap Inc.
16.23. Tencent Holdings Limited
16.24. Verizon Communications Inc.
16.25. ZS Associates, Inc.

List of Figures

FIGURE 1. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL INSIGHTS-AS-A-SERVICE MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 11. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DEVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DEVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DEVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY EQUIPMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY EQUIPMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY EQUIPMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CONSULTING, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CONSULTING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CONSULTING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SUPPORT, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SUPPORT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SUPPORT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CRM, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CRM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CRM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ERP, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ERP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ERP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTOR, BY REGION, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTOR, BY GROUP, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTOR, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COMPANY WEBSITE, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COMPANY WEBSITE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COMPANY WEBSITE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ECOMMERCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ECOMMERCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ECOMMERCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CONSUMER ELECTRONICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CONSUMER ELECTRONICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY CONSUMER ELECTRONICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY INDUSTRIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY INDUSTRIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY INDUSTRIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 69. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 70. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 74. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 77. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 79. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 80. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 81. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 83. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 86. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 87. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 88. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 90. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 91. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 95. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 96. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 97. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 98. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 104. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 106. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 107. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 108. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 109. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 110. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 111. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 112. EUROPE INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 120. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 121. MIDDLE EAST INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 122. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 123. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 124. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 125. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 126. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 127. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 128. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 129. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 130. AFRICA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 131. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 134. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 135. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 136. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 137. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 138. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 139. ASIA-PACIFIC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 140. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 141. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 142. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 143. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 144. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 145. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 146. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 147. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 148. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 149. ASEAN INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 150. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 151. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 152. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 153. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 154. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 155. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 156. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 157. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 158. GCC INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 159. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 161. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 162. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 163. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 164. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 165. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 166. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 167. EUROPEAN UNION INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 168. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 169. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 170. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 171. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 172. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 173. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 174. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 175. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 176. BRICS INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 177. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 178. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 179. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 180. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 181. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 182. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 183. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 184. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 185. G7 INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 186. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 187. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 188. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 189. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 190. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 191. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 192. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 193. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 194. NATO INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 195. GLOBAL INSIGHTS-AS-A-SERVICE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 196. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 197. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 198. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 199. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 200. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 201. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 202. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 203. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 204. UNITED STATES INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)
TABLE 205. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 206. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 207. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY HARDWARE, 2018-2032 (USD MILLION)
TABLE 208. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 209. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 210. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 211. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 212. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 213. CHINA INSIGHTS-AS-A-SERVICE MARKET SIZE, BY END USE, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Insights-as-a-Service market report include:

Accenture plc
Alibaba Group Holding Limited
Amazon.com, Inc.
ByteDance Ltd.
Capgemini SE
Comcast Corporation
Fractal Analytics Inc.
Genpact Limited
GoodData Corporation
Google LLC
Guavus, Inc.
International Business Machines Corporation (IBM)
Meta Platforms, Inc.
Microsoft Corporation
Mu Sigma Inc.
Oracle Corporation
Salesforce, Inc.
Snap Inc.
Tencent Holdings Limited
Verizon Communications Inc.
ZS Associates, Inc.

Table Information

Report Attribute	Details
No. of Pages	189
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 5.86 Billion
Forecasted Market Value ( USD ) by 2032	$ 12.17 Billion
Compound Annual Growth Rate	12.9%
Regions Covered	Global
No. of Companies Mentioned	22

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3480EUR$3,939USD£3,035GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3754EUR$4,249USD£3,273GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5088EUR$5,759USD£4,437GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6157EUR$6,969USD£5,369GBP

Insights-as-a-Service Market - Global Forecast 2026-2032

Market Snapshot: Insights-as-a-Service Market Growth and Trends

Scope & Segmentation of the Insights-as-a-Service Market

Key Takeaways for Senior Decision-Makers

Tariff Impact on Procurement and Business Models

Methodology & Data Sources

Why This Report Matters: Value for Executive Leadership

Conclusion

Table of Contents

Companies Mentioned

Table Information

Market Snapshot: Insights-as-a-Service Market Growth and Trends

Scope & Segmentation of the Insights-as-a-Service Market

Key Takeaways for Senior Decision-Makers

Tariff Impact on Procurement and Business Models

Methodology & Data Sources

Why This Report Matters: Value for Executive Leadership

Conclusion

Table of Contents

Companies Mentioned

Table Information

Related Topics

Related Reports

Data Visualization Tools Market - Global Forecast 2026-2032

Insights-as-a-Service Market Outlook 2025-2034: Market Share, and Growth Analysis

Text Mining Market Outlook 2025-2034: Market Share, and Growth Analysis

Social Business Intelligence - Global Strategic Business Report

Decision Intelligence - Global Strategic Business Report

About the Insights as a Service Market