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Product Analytics Market with Covid-19 Impact Analysis by Component, Mode (Tracking Data, Analyzing Data), End User (Sales & Marketing Professionals, Consumer Engagement), Deployment Mode, Organization Size, Vertical, & Region - Global Forecast to 2026

  • ID: 5387524
  • Report
  • July 2021
  • Region: Global
  • 278 Pages
  • Markets and Markets
The Global Product Analytics Market Size to Grow from USD 9.6 Billion in 2021 to USD 25.3 Billion by 2026, at a CAGR of 21.3%

FEATURED COMPANIES

  • Adobe
  • Cux.Io
  • IBM
  • Medallia
  • Piwik Pro
  • Riskedge Solutions

The global product analytics market size to grow from USD 9.6 billion in 2021 to USD 25.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.3% during the forecast period. Various factors such as growing need to improve customer behavior management to deliver personalized recommendations of products, increasing demand for advanced analytics tools to ensure market competitiveness, and growing adoption of big data and other related technologies are expected to drive the adoption of product analytics solutions and services.

COVID-19’s global impact has shown that interconnectedness plays an important role in international cooperation. As a result, several governments started rushing toward identifying, evaluating, and procuring reliable solutions powered by AI. Advanced analytics and AI are invaluable to organizations managing uncertainty in real-time, but most predictive models rely on historical patterns. The use of advanced analytics and AI has accelerated in the COVID-19 pandemic period. This has helped organizations engage customers through digital channels, manage fragile and complex supply chains, and support workers through disruption to their work and lives. At the same time, leaders have identified a major weakness in their analytics strategy: the reliance on historical data for algorithmic models.

From customer behavior to supply and demand patterns, historical patterns, and the assumption of continuity are empowering the predictive models. Technology and service providers have been facing significant disruption to their businesses from COVID-19. It has become important for product managers to evaluate the critical ways in which the pandemic affects their teams so they can mitigate the negative effects and plan for recovery. Product managers serve at the intersection of different functions. They glue together product, engineering, and design. However, as the COVID-19 has been changing the product landscape, these relationships have gone remote and that is not the only problem teams are tackling. As many of the world’s major economies work to address the second wave of COVID-19, it would be an appropriate time to look at how the pandemic has changed product management. Hence, the COVID-19 pandemic has disrupted the global financial markets and has created panic, uncertainty, and distraction in the operations of global corporations.

The cloud segment to have the largest market size during the forecast period

By deployment mode, the product analytics market has been segmented into on-premises and cloud. The market size of the cloud deployment mode is estimated to be the largest and projected to have the highest CAGR during the forecast period. The cloud-based deployment helps businesses more efficiently process and report data findings, enhance collaboration, and enable decision-makers to get faster access to business intelligence leading to its higher adoption in the product analytics market.

The SMEs segment to hold higher CAGR during the forecast period

The Product analytics market has been segmented by organization size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period as cloud-based solutions and services help them improve business performance and enhance productivity. Whereas the large enterprises segment is expected to hold a larger market share in the product analytics market during the forecast period due to the affordability and the acceptance of emerging technologies.

Among regions, APAC to hold higher CAGR during the forecast period

APAC is expected to grow at a good pace during the forecast period. Opportunities for smaller analytics vendors to introduce product analytics solutions for numerous sectors have also increased. All these factors are responsible for the expeditious growth of the product analytics market in the region. Companies operating in APAC continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, and South Korea have displayed ample growth opportunities in the product analytics market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Product analytics market.

  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
  • By Region: APAC: 30%, Europe: 30%, North America: 25%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering Product analytics solutions and services. It profiles major vendors in the global Product analytics market. The major vendors in the global Product analytics market include Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Medallia (US), Veritone (US), LatentView Analytics (US), Mixpanel (US), Amplitude (US), Pendo (US), Kissmetrics (US), Gainsight (US), UserIQ (US), Copper CRM (US), Countly (UK), Heap (US), Plytix (Denmark), Risk Edge Solutions (India), Woopra (US), Piwik PRO (Poland), Smartlook (Czech Republic), LogRocket (US), Auryc (US), Quantum Metric (US), cux.io (Germany), Refiner (France), InnerTrends (England), GrowthSimple (US), OmniPanel (US), and Productlift (Canada).

Research Coverage

The market study covers the product analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, mode, end-user, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall product analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe
  • Cux.Io
  • IBM
  • Medallia
  • Piwik Pro
  • Riskedge Solutions

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact-Scenario Assessment
Figure 4 Criteria Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.6.3 Years Considered for the Study
1.7 Currency Considered
Table 1 United States Dollar Exchange Rate, 2018-2020
1.8 Stakeholders
1.9 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 6 Product Analytics Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 2 Primary Interviews
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 7 Data Triangulation
2.3 Market Size Estimation
Figure 8 Product Analytics Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
Figure 9 Market Size Estimation Methodology - Approach 1 (Supply-Side): Revenue from Solutions/Services of the Market
Figure 10 Market Size Estimation Methodology- Approach 2, Bottom-Up (Supply-Side): Collective Revenue from All Solutions/Services of the Market
Figure 11 Market Size Estimation Methodology-Approach 3, Bottom-Up (Supply-Side): Collective Revenue from All Solutions/Services of the Product Analytics Market
Figure 12 Market Size Estimation Methodology-Approach 4, Bottom-Up (Demand-Side): Share of Product Analytics Through Overall Product Analytics Spending
2.4 Market Forecast
Table 3 Factor Analysis
2.5 Company Evaluation Matrix Methodology
Figure 13 Company Evaluation Matrix: Criteria Weightage
2.6 Startup/SME Evaluation Matrix Methodology
Figure 14 Startup/SME Evaluation Matrix: Criteria Weightage
2.7 Assumptions for the Study
2.8 Limitations of the Study
2.9 Implications of COVID-19 on the Market
Figure 15 Quarterly Impact of COVID-19 During 2020-2021

3 Executive Summary
Table 4 Global Product Analytics Market Size and Growth Rate, 2015-2020 (USD Million, Y-O-Y%)
Table 5 Global Market Size and Growth Rate, 2021-2026 (USD Million, Y-O-Y%)
Figure 16 Solutions Segment to Hold a Larger Market Size in 2021
Figure 17 Professional Services Segment to Hold a Larger Market Share in 2021
Figure 18 Tracking Data Segment to Hold a Larger Market Size in 2021
Figure 19 Cloud Segment to Hold a Larger Market Size in 2021
Figure 20 Large Enterprises Segment to Hold a Larger Market Share in 2021
Figure 21 Manufacturers Segment to Hold the Largest Market Size in 2021
Figure 22 Retail and Consumer Goods Vertical to Hold the Largest Market Size in 2021
Figure 23 North America to Hold the Highest Market Share in 2021

4 Premium Insights
4.1 Attractive Opportunities in the Product Analytics Market
Figure 24 Growing Need to Ensure Market Competitiveness to Boost the Market Growth
4.2 Market, by Vertical
Figure 25 Retail and Consumer Goods Vertical to Hold the Largest Market Size During the Forecast Period
4.3 Market, by Region
Figure 26 North America to Hold the Largest Market Share by 2026
4.4 Market, Top Three End-users and Verticals
Figure 27 Designers and Retail and Consumer Goods Segment to Hold the Largest Market Shares by 2026

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 28 Drivers, Restraints, Opportunities, and Challenges: Product Analytics Market
5.2.1 Drivers
5.2.1.1 Growing Need to Improve Customer Behavior Management to Deliver Personalized Recommendation of Products
5.2.1.2 Increasing Demand for Advanced Analytics Tools to Ensure Market Competitiveness
5.2.1.3 Growing Adoption of Big Data and Other Related Technologies
5.2.2 Restraints
5.2.2.1 Growing Concerns Over Data Privacy and Security
5.2.3 Opportunities
5.2.3.1 Rising Demand for Real-Time Analytics Solutions
5.2.3.2 Product Analytics and Intelligence Tools to Play a Key Role in the Post-COVID-19 Era
5.2.4 Challenges
5.2.4.1 Integration of Data from Data Silos
5.2.4.2 Reluctance to Adopt Advanced Analytical Technologies
5.3 Investments in Analytics
Table 6 Major Investments in Analytics, 2018-2021
5.4 Acquisitions in the Product Analytics Market
Table 7 Major Acquisitions in the Market Between 2018 and 2021
5.5 Revenue Shift - Yc/Ycc Shift for Market
Figure 29 Market: Yc/Ycc Shift
5.6 Patent Analysis
5.6.1 Methodology
5.6.2 Document Type
Table 8 Patents Filed, 2018-2021
5.6.3 Innovation and Patent Applications
Figure 30 Total Number of Patents Granted in a Year, 2018-2021
5.6.3.1 Top Applicants
Figure 31 Top Ten Companies with the Highest Number of Patent Applications, 2018-2021
Table 9 Top Ten Patent Owners (Us) in the Product Analytics Market, 2018-2021
5.7 Case Study Analysis
5.7.1 How Lendingclub Serves More Customers with Data Insights Backed by Heap
5.7.2 How Onebridge Solutions Used Pendo Feedback to Create the Best Possible Product
5.7.3 Clorox Used Mixpanel for Building a Personalized Experience for Customers to Increase Engagement and Brand Loyalty on the Hidden Valley Ranch Website
5.7.4 Why Hubspot Chose Amplitude for Product Analytics Over a Homegrown Solution
5.7.5 Useriq Provides Bim One with An All-In-One Solution and Improves Nps Response Rates by 5X
5.7.6 Sprint Saw An 18% Average Lift Across Kpi’S with the Help of Adobe Analytics and Target
5.7.7 How Acrolinx Achieved 14.8% Increase in Product and Service Quality with the Right Data by Piwikpro
5.8 Product Analytics: Evolution
Figure 32 Evolution of Product Analytics
5.9 Product Analytics: Ecosystem
Figure 33 Ecosystem of Product Analytics
5.10 Product Analytics Market: COVID-19 Impact
Figure 34 Market to Witness Growth Spike Between 2020 and 2021
5.11 Value/Supply Chain Analysis
Figure 35 Value/Supply Chain Analysis
Table 10 Market: Value/Supply Chain
5.12 Pricing Model Analysis
5.13 Technology Analysis
5.13.1 Artificial Intelligence, Machine Learning, and Product Analytics
5.13.2 Cloud Computing and Product Analytics
5.13.3 Big Data and Product Analytics
5.13.4 Business Intelligence and Product Analytics
5.14 Porter’S Five Forces Analysis
Figure 36 Product Analytics Market: Porter’S Five Forces Analysis
Table 11 Market: Porter’S Five Forces Analysis
5.14.1 Threat of New Entrants
5.14.2 Threat of Substitutes
5.14.3 Bargaining Power of Suppliers
5.14.4 Bargaining Power of Buyers
5.14.5 Intensity of Competitive Rivalry
5.15 Regulatory Implications
5.15.1 Introduction
5.15.2 Sarbanes-Oxley Act of 2002
5.15.3 General Data Protection Regulation
5.15.4 Basel

6 Product Analytics Market, by Component
6.1 Introduction
6.1.1 Components: COVID-19 Impact
Figure 37 The Services Segment to Register a Higher CAGR During the Forecast Period
Table 12 Market Size, by Component, 2015-2020 (USD Million)
Table 13 Market Size, by Component, 2021-2026 (USD Million)
6.2 Solutions
6.2.1 Growing Adoption by Enterprise and with Advancements in Product Analytics Solutions Boost the Growth Rate of Solutions
Table 14 Product Analytics Solutions Market Size, by Region, 2015-2020 (USD Million)
Table 15 Product Analytics Solutions Market Size, by Region, 2021-2026 (USD Million)
6.3 Services
Figure 38 Managed Services Segment to Grow at a Higher CAGR During the Forecast Period
Table 16 Product Analytics Services Market Size, by Region, 2015-2020 (USD Million)
Table 17 Product Analytics Services Market Size, by Region, 2021-2026 (USD Million)
Table 18 Product Analytics Market Size, by Service, 2015-2020 (USD Million)
Table 19 Market Size, by Service, 2021-2026 (USD Million)
6.3.1 Professional Services
6.3.1.1 Growing Requirement for Customized Solutions to Boost the Professional Services Industry
Table 20 Professional Services Market Size, by Region, 2015-2020 (USD Million)
Table 21 Professional Services Market Size, by Region, 2021-2026 (USD Million)
6.3.2 Managed Services
6.3.2.1 Customers with Ongoing Demands and Alterations in the Solutions to Support Managed Services
Table 22 Managed Services Market Size, by Region, 2015-2020 (USD Million)
Table 23 Managed Services Market Size, by Region, 2021-2026 (USD Million)

7 Product Analytics Market, by Deployment Mode
7.1 Introduction
7.1.1 Deployment Modes: COVID-19 Impact
Figure 39 Cloud Segment to Hold a Larger Market Size During the Forecast Period
Table 24 Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 25 Market Size, by Deployment Mode, 2021-2026 (USD Million)
7.2 Cloud
7.2.1 Reduced Operational Cost and Higher Scalability to Enable Growth in Cloud-Based Deployments
Table 26 Cloud: Market Size, by Region, 2015-2020 (USD Million)
Table 27 Cloud: Market Size, by Region, 2021-2026 (USD Million)
7.3 On-Premises
7.3.1 with the Growing Threat of Data Thefts, Some Organizations Prefer Product Analytics Solutions to Remain On-Premises
Table 28 On-Premises: Market Size, by Region, 2015-2020 (USD Million)
Table 29 On-Premises: Market Size, by Region, 2021-2026 (USD Million)

8 Product Analytics Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: COVID-19 Impact
Figure 40 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Table 30 Market Size, by Organization Size, 2015-2020 (USD Million)
Table 31 Market Size, by Organization Size, 2021-2026 (USD Million)
8.2 Large Enterprises
8.2.1 Manufacturing and Automotive Verticals to Drive the Adoption of Product Analytics Solutions Across Large Enterprises
Table 32 Large Enterprises Market Size, by Region, 2015-2020 (USD Million)
Table 33 Large Enterprises Market Size, by Region, 2021-2026 (USD Million)
8.3 Small and Medium-Sized Enterprises
8.3.1 Robust Cloud-Based Deployments to Lead Small and Medium-Sized Enterprises to Record a Higher Growth Rate
Table 34 Small and Medium-Sized Enterprises: Market Size, by Region, 2015-2020 (USD Million)
Table 35 Small and Medium-Sized Enterprises: Market Size, by Region, 2021-2026 (USD Million)

9 Product Analytics Market, by Mode
9.1 Introduction
9.1.1 Modes: COVID-19 Impact
Figure 41 Analyzing Data Segment to Record a Higher Growth Rate During the Forecast Period
Table 36 Market Size, by Mode, 2015-2020 (USD Million)
Table 37 Market Size, by Mode, 2021-2026 (USD Million)
9.2 Tracking Data
9.2.1 Rising Need for Detailed Information and Tracking Metrics Led to the Rapid Adoption of Data Tracking
Table 38 Tracking Data: Market, by Region, 2015-2020 (USD Million)
Table 39 Tracking Data: Market, by Region, 2021-2026 (USD Million)
9.3 Analyzing Data
9.3.1 Rising Need for Data Analysis Owing to Business Intelligence and Product Usage
Table 40 Analyzing Data: Market, by Region, 2015-2020 (USD Million)
Table 41 Analyzing Data: Market, by Region, 2021-2026 (USD Million)

10 Product Analytics Market, by End-user
10.1 Introduction
10.1.1 End-user: COVID-19 Impact
Figure 42 Designers Segment to Record the Highest Growth Rate in Deploying Product Analytics Solutions
Table 42 Market Size, by End-user, 2015-2020 (USD Million)
Table 43 Market Size, by End-user, 2021-2026 (USD Million)
10.2 Designers
10.2.1 Designers to Rely More on Product Analytics Solutions for Offering Enhanced User Experience
Table 44 Designers in Market, by Region, 2015-2020 (USD Million)
Table 45 Designers in Market, by Region, 2021-2026 (USD Million)
10.3 Manufacturers
10.3.1 Manufacturers Rely on Product Analytics Solutions to Enable Cost-Effective Production Plans and Boost Innovation
Table 46 Manufacturers: Market, by Region, 2015-2020 (USD Million)
Table 47 Manufacturers: Market, by Region, 2021-2026 (USD Million)
10.4 Sales and Marketing Professionals
10.4.1 Advent of Digitalization Across All Verticals to Boost the Deployment and Performance of Product Analytics Solutions in Sales and Marketing Professionals
Table 48 Sales and Marketing Professionals: Product Analytics Market, by Region, 2015-2020 (USD Million)
Table 49 Sales and Marketing Professionals: Market, by Region, 2021-2026 (USD Million)
10.5 Consumer Engagement
10.5.1 Increasing Demand for Enhanced User Experience and Insights to Drive the Growth of the Market by Consumer Engagement Businesses
Table 50 Consumer Engagement in Market, by Region, 2015-2020 (USD Million)
Table 51 Consumer Engagement in Market, by Region, 2021-2026 (USD Million)

11 Product Analytics Market, by Vertical
11.1 Introduction
11.1.1 Verticals: COVID-19 Impact
11.1.2 Product Analytics: Enterprise Use Cases
Figure 43 Healthcare and Pharmaceuticals Vertical to Register the Highest CAGR During the Forecast Period
Table 52 Market Size, by Vertical, 2015-2020 (USD Million)
Table 53 Market Size, by Vertical, 2021-2026 (USD Million)
11.2 Banking, Financial Services and Insurance
11.2.1 to Improve Business Performance, Reduce Cost, and Churn with the Help of Product Analytics Solutions
Table 54 Banking, Financial Services and Insurance: Market Size, by Region, 2015-2020 (USD Million)
Table 55 Banking, Financial Services and Insurance: Market Size, by Region, 2021-2026 (USD Million)
11.3 Retail and Consumer Goods
11.3.1 Adoption of Product Analytics Solutions to Boost Business Decision Performance and Profit Margins
Table 56 Retail and Consumer Goods: Product Analytics Market Size, by Region, 2015-2020 (USD Million)
Table 57 Retail and Consumer Goods: Market Size, by Region, 2021-2026 (USD Million)
11.4 It and Telecom
11.4.1 Usage of Smartphones, Complexity in Telecom Industry, and Increasing Service Providers Making a Rapid Growth for Market
Table 58 It and Telecom: Market Size, by Region, 2015-2020 (USD Million)
Table 59 It and Telecom: Market Size, by Region, 2021-2026 (USD Million)
11.5 Automotive
11.5.1 Adoption of Product Analytics Solutions for Data-Driven Strategies, Cutting Costs, Avoid Risks, and Drive Revenue
Table 60 Automotive: Market Size, by Region, 2015-2020 (USD Million)
Table 61 Automotive: Market Size, by Region, 2021-2026 (USD Million)
11.6 Media and Entertainment
11.6.1 Rising Content Consumption and Digital Entertainment Adoption is Generating Demand for Product Analytics
Table 62 Media and Entertainment: Market Size, by Region, 2015-2020 (USD Million)
Table 63 Media and Entertainment: Product Analytics Market Size, by Region, 2021-2026 (USD Million)
11.7 Manufacturing
11.7.1 Adoption of Product Analytics to Boost Performance and Improve Decision-Making
Table 64 Manufacturing: Market Size, by Region, 2015-2020 (USD Million)
Table 65 Manufacturing: Market Size, by Region, 2021-2026 (USD Million)
11.8 Healthcare and Pharmaceuticals
11.8.1 Real-Time Decision-Making to Provide New Innovative Solutions and Deliver Proper Insights for Patients Led to a Rising Need for Product Analytics Solutions
Table 66 Healthcare and Pharmaceuticals: Market Size, by Region, 2015-2020 (USD Million)
Table 67 Healthcare and Pharmaceuticals: Market Size, by Region, 2021-2026 (USD Million)
11.9 Energy and Utilities
11.9.1 Growing Demand for Intelligent Production, Distribution, and Consumption of Energy and Utilities Led to the Growth of Product Analytics Solutions in this Vertical
Table 68 Energy and Utilities: Market Size, by Region, 2015-2020 (USD Million)
Table 69 Energy and Utilities: Market Size, by Region, 2021-2026 (USD Million)
11.10 Other Verticals
Table 70 Other Verticals: Market Size, by Region, 2015-2020 (USD Million)
Table 71 Other Verticals: Market Size, by Region, 2021-2026 (USD Million)

12 Product Analytics Market, by Region
12.1 Introduction
Figure 44 China to Account for the Highest CAGR During the Forecast Period
Figure 45 Asia-Pacific to Witness the Highest CAGR During the Forecast Period
Table 72 Market Size, by Region, 2015-2020 (USD Million)
Table 73 Market Size, by Region, 2021-2026 (USD Million)
12.2 North America
12.2.1 North America: Product Analytics Market Drivers
12.2.2 North America: COVID-19 Impact
12.2.3 North America: Regulations
12.2.3.1 Personal Information Protection and Electronic Documents Act (Pipeda)
12.2.3.2 Gramm-Leach-Bliley Act
12.2.3.3 Health Insurance Portability and Accountability Act of 1996
12.2.3.4 Federal Information Security Management Act
12.2.3.5 Federal Information Processing Standards
12.2.3.6 California Consumer Privacy Act
Figure 46 North America: Market Snapshot
Table 74 North America: Product Analytics Market Size, by Component, 2015-2020 (USD Million)
Table 75 North America: Market Size, by Component, 2021-2026 (USD Million)
Table 76 North America: Market Size, by Service, 2015-2020 (USD Million)
Table 77 North America: Market Size, by Service, 2021-2026 (USD Million)
Table 78 North America: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 79 North America: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 80 North America: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 81 North America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 82 North America: Market Size, by Mode, 2015-2020 (USD Million)
Table 83 North America: Market Size, by Mode, 2021-2026 (USD Million)
Table 84 North America: Market Size, by End-user, 2015-2020 (USD Million)
Table 85 North America: Market Size, by End-user, 2021-2026 (USD Million)
Table 86 North America: Market Size, by Vertical, 2015-2020 (USD Million)
Table 87 North America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 88 North America: Market Size, by Country, 2015-2020 (USD Million)
Table 89 North America: Market Size, by Country, 2021-2026 (USD Million)
12.2.4 United States
12.2.4.1 Rapid Adoption and Use of Digitally Innovative Solutions, the Presence of Tech-Giants, and the Growth of Social Media Platforms to Drive the Product Analytics Market Growth
12.2.5 Canada
12.2.5.1 Startup Ecosystem and the Growth in the Need for Real-Time Decision-Making to Drive the Growth of Product Analytics Solutions in Canada
12.3 Europe
12.3.1 Europe: Market Drivers
12.3.2 Europe: COVID-19 Impact
12.3.3 Europe: Regulations
12.3.3.1 General Data Protection Regulation
12.3.3.2 European Committee for Standardization
Table 90 Europe: Product Analytics Market Size, by Component, 2015-2020 (USD Million)
Table 91 Europe: Market Size, by Component, 2021-2026 (USD Million)
Table 92 Europe: Market Size, by Service, 2015-2020 (USD Million)
Table 93 Europe: Market Size, by Service, 2021-2026 (USD Million)
Table 94 Europe: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 95 Europe: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 96 Europe: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 97 Europe: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 98 Europe: Market Size, by Mode, 2015-2020 (USD Million)
Table 99 Europe: Market Size, by Mode, 2021-2026 (USD Million)
Table 100 Europe: Market Size, by End-user, 2015-2020 (USD Million)
Table 101 Europe: Market Size, by End-user, 2021-2026 (USD Million)
Table 102 Europe: Market Size, by Vertical, 2015-2020 (USD Million)
Table 103 Europe: Market Size, by Vertical, 2021-2026 (USD Million)
Table 104 Europe: Market Size, by Country, 2015-2020 (USD Million)
Table 105 Europe: Market Size, by Country, 2021-2026 (USD Million)
12.3.4 United Kingdom
12.3.4.1 Advanced It Infrastructure and Skilled Workforce to Drive the Growth of Product Analytics Solutions in the UK
12.3.5 Germany
12.3.5.1 Government Initiatives for Technological Developments in the Manufacturing Vertical to Drive the Growth of Product Analytics Solutions in Germany
12.3.6 France
12.3.6.1 Heavy R&D Investments, Digitalization and Strong Hold of Retail, Aerospace and Defense, and Manufacturing Verticals to Drive the Growth of the Product Analytics Market in France
12.3.7 Rest of Europe
12.4 Asia-Pacific
12.4.1 Asia-Pacific: Market Drivers
12.4.2 Asia-Pacific: COVID-19 Impact
12.4.3 Asia-Pacific: Regulations
12.4.3.1 Personal Data Protection Act
12.4.3.2 International Organization for Standardization 27001
Figure 47 Asia-Pacific: Market Snapshot
Table 106 Asia-Pacific: Product Analytics Market Size, by Component, 2015-2020 (USD Million)
Table 107 Asia-Pacific: Market Size, by Component, 2021-2026 (USD Million)
Table 108 Asia-Pacific: Market Size, by Service, 2015-2020 (USD Million)
Table 109 Asia-Pacific: Market Size, by Service, 2021-2026 (USD Million)
Table 110 Asia-Pacific: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 111 Asia-Pacific: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 112 Asia-Pacific: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 113 Asia-Pacific: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 114 Asia-Pacific: Market Size, by Mode, 2015-2020 (USD Million)
Table 115 Asia-Pacific: Market Size, by Mode, 2021-2026 (USD Million)
Table 116 Asia-Pacific: Market Size, by End-user, 2015-2020 (USD Million)
Table 117 Asia-Pacific: Market Size, by End-user, 2021-2026 (USD Million)
Table 118 Asia-Pacific: Market Size, by Vertical, 2015-2020 (USD Million)
Table 119 Asia-Pacific: Market Size, by Vertical, 2021-2026 (USD Million)
Table 120 Asia-Pacific: Market Size, by Country, 2015-2020 (USD Million)
Table 121 Asia-Pacific: Market Size, by Country, 2021-2026 (USD Million)
12.4.4 China
12.4.4.1 Exponential Growth of Internet Penetration and Ecommerce Players to Drive the Growth of Product Analytics Solutions in China
12.4.5 Japan
12.4.5.1 Rise of Innovative Technologies and Collaboration Between Governments and Businesses for Digital Transformation in Japan
12.4.6 South Korea
12.4.6.1 Heavy Investments in R&D for Innovative Technologies by the Government in South Korea Led to the Growth of the Product Analytics Solutions
12.5 Middle East and Africa
12.5.1 Middle East and Africa: Product Analytics Market Drivers
12.5.2 Middle East and Africa: COVID-19 Impact
12.5.3 Middle East and Africa: Regulations
12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
12.5.3.2 GDPr Applicability in Ksa
12.5.3.3 Protection of Personal Information Act
Table 122 Middle East and Africa: Market Size, by Component, 2015-2020 (USD Million)
Table 123 Middle East and Africa: Market Size, by Component, 2021-2026 (USD Million)
Table 124 Middle East and Africa: Market Size, by Service, 2015-2020 (USD Million)
Table 125 Middle East and Africa: Market Size, by Service, 2021-2026 (USD Million)
Table 126 Middle East and Africa: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 127 Middle East and Africa: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 128 Middle East and Africa: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 129 Middle East and Africa: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 130 Middle East and Africa: Product Analytics Market Size, by Mode, 2015-2020 (USD Million)
Table 131 Middle East and Africa: Market Size, by Mode, 2021-2026 (USD Million)
Table 132 Middle East and Africa: Market Size, by End-user, 2015-2020 (USD Million)
Table 133 Middle East and Africa: Market Size, by End-user, 2021-2026 (USD Million)
Table 134 Middle East and Africa: Market Size, by Vertical, 2015-2020 (USD Million)
Table 135 Middle East and Africa: Market Size, by Vertical, 2021-2026 (USD Million)
Table 136 Middle East and Africa: Market Size, by Country, 2015-2020 (USD Million)
Table 137 Middle East and Africa: Market Size, by Country, 2021-2026 (USD Million)
12.5.4 Middle East
12.5.4.1 Shift of Countries in the Middle East Toward Digital Innovations Drives the Adoption of Product Analytics Solutions in the Region
12.5.5 Africa
12.5.5.1 Growing Digitalization in African Countries to Offer Opportunities for Deploying Product Analytics Solutions in Africa
12.6 Latin America
12.6.1 Latin America: Product Analytics Market Drivers
12.6.2 Latin America: COVID-19 Impact
12.6.3 Latin America: Regulations
12.6.3.1 Brazil Data Protection Law
12.6.3.2 Argentina Personal Data Protection Law No. 25.326
Table 138 Latin America: Market Size, by Component, 2015-2020 (USD Million)
Table 139 Latin America: Market Size, by Component, 2021-2026 (USD Million)
Table 140 Latin America: Market Size, by Service, 2015-2020 (USD Million)
Table 141 Latin America: Market Size, by Service, 2021-2026 (USD Million)
Table 142 Latin America: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 143 Latin America: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 144 Latin America: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 145 Latin America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 146 Latin America: Product Analytics Market Size, by Mode, 2015-2020 (USD Million)
Table 147 Latin America: Market Size, by Mode, 2021-2026 (USD Million)
Table 148 Latin America: Market Size, by End-user, 2015-2020 (USD Million)
Table 149 Latin America: Product Analytics Market Size, by End-user, 2021-2026 (USD Million)
Table 150 Latin America: Market Size, by Vertical, 2015-2020 (USD Million)
Table 151 Latin America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 152 Latin America: Market Size, by Country, 2015-2020 (USD Million)
Table 153 Latin America: Market Size, by Country, 2021-2026 (USD Million)
12.6.4 Brazil
12.6.4.1 Increased Use of Data Center Services in Industries Such as Media and Entertainment, Banking and Financial Services, and Government Organizations to Increase the Demand in Brazil
12.6.5 Mexico
12.6.5.1 SMEs Adopt Digital Analytics Platforms to Streamline Business Processes, Enhance Product Offerings, Fulfill Customer Demands, and Improve the Overall Enterprise Performance
12.6.6 Rest of Latin America

13 Competitive Landscape
13.1 Overview
13.2 Revenue Analysis
Figure 48 Revenue Analysis for Key Companies in the Past Five Years
13.3 Market Share Analysis
Figure 49 Product Analytics Market: Market Share Analysis
Table 154 Market: Degree of Competition
13.4 Company Evaluation Quadrant
13.4.1 Stars
13.4.2 Emerging Leaders
13.4.3 Pervasive Players
13.4.4 Participants
Figure 50 Key Product Analytics Market Players, Company Evaluation Matrix, 2021
13.5 Competitive Benchmarking
Table 155 Company Product Footprint
Table 156 Company Region Footprint
13.6 Startup/SME Evaluation Quadrant
13.6.1 Progressive Companies
13.6.2 Responsive Companies
13.6.3 Dynamic Companies
13.6.4 Starting Blocks
Figure 51 Startup/SME Product Analytics Market Evaluation Matrix, 2021
13.7 Competitive Scenario
13.7.1 Product Launches
Table 157 Product Launches, January 2018-May 2021
13.7.2 Deals
Table 158 Deals, January 2018- May 2021
13.7.3 Others
Table 159 Others, 2018-2021

14 Company Profiles
14.1 Introduction
14.2 Key Players
Business Overview, Solutions, Key Insights, Recent Developments, Analyst's View
14.2.1 IBM
Table 160 IBM: Business Overview
Figure 52 IBM: Financial Overview
Table 161 IBM: Solutions Offered
Table 162 IBM: Product Launches and Enhancements
Table 163 IBM: Deals
14.2.2 Oracle
Table 164 Oracle: Business Overview
Figure 53 Oracle: Financial Overview
Table 165 Oracle: Solutions Offered
Table 166 Oracle: Product Launches and Enhancements
Table 167 Oracle: Deals
14.2.3 Google
Table 168 Google: Business and Financial Overview
Figure 54 Google: Financial Overview
Table 169 Google: Solution Offered
Table 170 Google: Product Launches and Enhancements
Table 171 Google: Deals
14.2.4 Salesforce
Table 172 Salesforce: Business Overview
Figure 55 Salesforce: Financial Overview
Table 173 Salesforce: Solutions Offered
Table 174 Salesforce: Product Launches and Enhancements
Table 175 Salesforce: Deals
14.2.5 Adobe
Table 176 Adobe: Business Overview
Figure 56 Adobe: Financial Overview
Table 177 Adobe: Solution Offered
Table 178 Adobe: Product Launches and Enhancements
Table 179 Adobe: Deals
14.2.6 Veritone
Table 180 Veritone: Business Overview
Figure 57 Veritone: Financial Overview
Table 181 Veritone: Solution Offered
Table 182 Veritone: Product Launches and Enhancements
Table 183 Veritone: Deals
14.2.7 Medallia
Table 184 Medallia: Business Overview
Figure 58 Medallia: Financial Overview
Table 185 Medallia: Solutions Offered
Table 186 Medallia: Product Launches and Enhancements
Table 187 Medallia: Deals
14.2.8 Amplitude
Table 188 Amplitude: Business Overview
Table 189 Amplitude: Solutions Offered
Table 190 Amplitude: Product Launches and Enhancements
Table 191 Amplitude: Deals
Table 192 Amplitude: Others
14.2.9 Pendo
Table 193 Pendo: Business Overview
Table 194 Pendo: Solutions Offered
Table 195 Pendo: Product Launches and Enhancements
Table 196 Pendo: Deals
Table 197 Pendo: Others
14.2.10 Gainsight
Table 198 Gainsight: Business Overview
Table 199 Gainsight: Solutions Offered
Table 200 Gainsight: Product Launches and Enhancements
Table 201 Gainsight: Deals
14.2.11 Heap
Table 202 Heap: Business Overview
Table 203 Heap: Solutions Offered
Table 204 Heap: Product Launches and Enhancements
Table 205 Heap: Deals
Table 206 Heap: Others
14.2.12 Mixpanel
Table 207 Mixpanel: Business Overview
Table 208 Mixpanel: Solutions Offered
Table 209 Mixpanel: Product Launches and Enhancements
Table 210 Mixpanel: Deals
Table 211 Mixpanel: Others
14.2.13 Copper
Table 212 Copper: Business Overview
Table 213 Copper: Solutions Offered
Table 214 Copper: Deals
Table 215 Copper: Others
14.2.14 Useriq
Table 216 Useriq: Business Overview
Table 217 Useriq: Solutions Offered
Table 218 Useriq: Deals
Table 219 Useriq: Others
14.2.15 Latentview Analytics
Table 220 Latentview Analytics: Business Overview
Table 221 Latentview Analytics: Solutions Offered
Table 222 Latentview Analytics: Product Launches and Enhancements
Table 223 Latentview Analytics: Deals
14.2.16 Countly
14.2.17 Plytix
14.2.18 Riskedge Solutions
14.2.19 Kissmetrics
14.2.20 Woopra
14.2.21 Piwik Pro
Details on Business Overview, Solutions, Key Insights, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies.
14.3 Start-Up/SME Profiles
14.3.1 Smartlook
14.3.2 Logrocket
14.3.3 Auryc
14.3.4 Quantum Metric
14.3.5 Cux.Io
14.3.6 Innertrends
14.3.7 Growthsimple
14.3.8 Omnipanel
14.3.9 Productlift
14.3.10 Refiner

15 Adjacent and Related Markets
15.1 Introduction
15.2 Customer Journey Analytics Market- Global Forecast to 2026
15.2.1 Market Definition
15.2.2 Market Overview
15.2.2.1 Customer Journey Analytics Market, by Component
Table 224 Customer Journey Analytics Market Size, by Component, 2015-2019 (USD Million)
Table 225 Customer Journey Analytics Market Size, by Component, 2020-2026 (USD Million)
Table 226 Services: Customer Journey Analytics Market Size, by Type, 2015-2019 (USD Million)
Table 227 Services: Customer Journey Analytics Market Size, by Type, 2020-2026 (USD Million)
15.2.2.2 Customer Journey Analytics Market, by Application
Table 228 Customer Journey Analytics Market Size, by Application, 2015-2019 (USD Million)
Table 229 Customer Journey Analytics Market Size, by Application, 2020-2026 (USD Million)
15.2.2.3 Customer Journey Analytics Market, by Deployment Mode
Table 230 Customer Journey Analytics Market Size, by Deployment Mode, 2015-2019 (USD Million)
Table 231 Customer Journey Analytics Market Size, by Deployment Mode, 2020-2026 (USD Million)
15.2.2.4 Customer Journey Analytics Market, by Organization Size
Table 232 Customer Journey Analytics Market Size, by Organization Size, 2015-2019 (USD Million)
Table 233 Customer Journey Analytics Market Size, by Organization Size, 2020-2026 (USD Million)
15.2.2.5 Customer Journey Analytics Market, by Industry Vertical
Table 234 Customer Journey Analytics Market Size, by Vertical, 2015-2019 (USD Million)
Table 235 Customer Journey Analytics Market Size, by Vertical, 2020-2026 (USD Million)
15.2.2.6 Customer Journey Analytics Market, by Region
Table 236 Customer Journey Analytics Market Size, by Region, 2015-2019 (USD Million)
Table 237 Customer Journey Analytics Market Size, by Region, 2020-2026 (USD Million)
15.3 Mobile Apps and Web Analytics Market - Global Forecast to 2025
15.3.1 Market Definition
15.3.2 Market Overview
15.3.2.1 Mobile Apps and Web Analytics Market, by Component
Table 238 Mobile Apps and Web Analytics Market Size, by Component, 2016-2019 (USD Million)
Table 239 Mobile Apps and Web Analytics Market Size, by Component, 2019-2025 (USD Million)
15.3.2.2 Mobile Apps and Web Analytics Market, by Application
Table 240 Mobile Apps and Web Analytics Market Size, by Application, 2016-2019 (USD Million)
Table 241 Mobile Apps and Web Analytics Market Size, by Application, 2019-2025 (USD Million)
15.3.2.3 Mobile Apps and Web Analytics Market, by Deployment Mode
Table 242 Mobile Apps and Web Analytics Market Size, by Deployment Mode, 2016-2019 (USD Million)
Table 243 Mobile Apps and Web Analytics Market Size, by Deployment Mode, 2019-2025 (USD Million)
15.3.2.4 Mobile Apps and Web Analytics Market, by Organization Size
Table 244 Mobile Apps and Web Analytics Market Size, by Organization Size, 2016-2019 (USD Million)
Table 245 Mobile Apps and Web Analytics Market Size, by Organization Size, 2019-2025 (USD Million)
15.3.2.5 Mobile Apps and Web Analytics Market, by Industry Vertical
Table 246 Mobile Apps and Web Analytics Market Size, by Industry Vertical, 2016-2019 (USD Million)
Table 247 Mobile Apps and Web Analytics Market Size, by Industry Vertical, 2019-2025 (USD Million)
15.3.2.6 Mobile Apps and Web Analytics Market, by Region
Table 248 Mobile Apps and Web Analytics Market Size, by Region, 2016-2019 (USD Million)
Table 249 Mobile Apps and Web Analytics Market Size, by Region, 2019-2025 (USD Million)

16 Appendix
16.1 Discussion Guide
16.2 Knowledge Store: Subscription Portal
16.3 Available Customizations
16.4 Related Reports
16.5 Author Details

Note: Product cover images may vary from those shown
  • Adobe
  • Amplitude
  • Auryc
  • Copper
  • Countly
  • Cux.Io
  • Gainsight
  • Google
  • Growthsimple
  • Heap
  • IBM
  • Innertrends
  • Kissmetrics
  • Latentview Analytics
  • Logrocket
  • Medallia
  • Mixpanel
  • Omnipanel
  • Oracle
  • Pendo
  • Piwik Pro
  • Plytix
  • Productlift
  • Quantum Metric
  • Refiner
  • Riskedge Solutions
  • Salesforce
  • Smartlook
  • Useriq
  • Veritone
  • Woopra
Note: Product cover images may vary from those shown

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