Global Fitness Tracker Market Size, Share & Trends Analysis Report by Type (Smartwatches, Smart Bands), by Application (Glucose Monitoring, Sports), by Distribution Channel (Online, Offline), and Segment Forecasts, 2021-2028

The global fitness tracker market size is expected to reach USD 138.7 billion by 2028, registering a CAGR of 18.9% over the forecast period. Some of the factors contributing to the market growth are the rising awareness regarding health & fitness, growing adoption of smartphones, availability of the internet, and increasing consumer disposable incomes. Moreover, the rise in cases of sedentary lifestyle-related health problems and the growing prevalence of Cardiovascular Diseases (CVDs) and obesity are likely to boost the product demand. For instance, in 2017, about 13% of the world’s adult population was obese and around 39% was overweight. The growing awareness regarding health, fitness, and wellness, specifically in the younger population with higher disposable incomes, will drive the market.

Furthermore, the Covid-19 pandemic has led to an increase in awareness regarding fitness & health resulting in a rise in the adoption of fitness trackers. In addition, the market players introduced some Covid-19-specific tracking indications to capture the growing market demand and the changing consumer requirement. For instance, Fitbit Inc. launched Sense with a SpO2 levels monitor, ECG monitor, and stress management features to meet the growing demand. Wide distribution networks and retail tie-ups of the market players enable the availability of the latest products worldwide. In addition, the growing e-commerce sector and adoption of online channels further propel the growth of the market.

Fitness Tracker Market Report Highlights

The smartwatch segment dominated the market in 2020 as a result of high demand for these devices owing to their features and functions, such as health tracking and communication
On the other hand, the fitness band segment is expected to register the fastest CAGR over the forecast period due to the comparatively low cost of these devices and the availability of advanced products with features, such as stress and sleep monitoring
In 2020, the online distribution channel segment held the highest market share owing to the easier availability and accessibility
North America dominated the market in 2020 accounting for the maximum revenue share owing to constant product innovation by key manufacturers, wide usage of smartphones and the internet, and higher disposable income levels
Asia Pacific is expected to be the fastest-growing regional market over the forecast period owing to the rising product adoption, growing awareness regarding fitness & health, rising consumer disposable income, and growing penetration of e-commerce platforms

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Frequently Asked Questions about the Fitness Tracker Market

What is the estimated value of the Fitness Tracker Market?

The Fitness Tracker Market was estimated to be valued at $41.3 billion in 2021.

What is the growth rate of the Fitness Tracker Market?

The growth rate of the Fitness Tracker Market is 18.9%, with an estimated value of $138.7 billion by 2028.

What is the forecasted size of the Fitness Tracker Market?

The Fitness Tracker Market is estimated to be worth $138.7 billion by 2028.

Who are the key companies in the Fitness Tracker Market?

Key companies in the Fitness Tracker Market include AMBIOTEX GMBH, APPLE INC., BEIENDA, FITBIT INC., GARMIN LTD., HEXOSKIN, HUAWEI TECHNOLOGIES, NURVV, SHENZHEN DO INTELLIGENT TECHNOLOGY CO. and OURA HEALTH LTD..

Report Attribute	Details
No. of Pages	80
Published	July 2021
Forecast Period	2021 - 2028
Estimated Market Value ( USD ) in 2021	$ 41.3 billion
Forecasted Market Value ( USD ) by 2028	$ 138.7 billion
Compound Annual Growth Rate	18.9%
Regions Covered	Global
No. of Companies Mentioned	11

Chapter 1 Report Scope and Objectives

1.1 Market Segmentation & Scope
1.2 Regional Scope
1.2.1 Estimates And Forecast Timeline
1.3 Objectives
1.3.1 Objective - 1
1.3.2 Objective - 2
1.3.3 Objective - 3

Chapter 2 Methodology

2.1 Research Methodology
2.2 Information Procurement
2.2.1 Purchased Database
2.2.2 Internal Database
2.2.3 Secondary Sources
2.2.4 Primary Research
2.3 Information or Data Analysis
2.3.1 Data Analysis Models
2.4 Market Formulation & Validation
2.5 Model Details
2.5.1 Commodity Flow Analysis (Model 1)
2.5.2 Volume Price Analysis (Model 2)
2.6 List of Secondary Sources

Chapter 3 Executive Summary

3.1 Market Outlook
3.2 Segment Outlook
3.2.1 Type
3.2.2 Application
3.2.3 Distribution Channel
3.2.4 Region
3.3 Competitive Insights
3.4 Fitness Tracker Market Outlook, 2020

Chapter 4 Market Variables, Trends & Scope

4.1 Market Lineage Outlook
4.1.1 Parent Market Outlook
4.1.2 Ancillary Market Outlook
4.2 Fitness Tracker Market Dynamics
4.2.1 Market Driver Analysis
4.2.1.1 Increasing Awareness Related To Health & Fitness
4.2.1.2 Rise In Lifestyle-Related Health Problems
4.2.1.3 Technological Advancement & Adoption
4.2.1.4 Rise In Disposable Income
4.2.2 Market Restraint Analysis
4.2.2.1 High Cost Of The Devices
4.2.2.2 Data Theft Risk
4.3 Fitness Tracker Market: Business Environment Analysis Tools
4.3.1 Porter’s Five Forces Analysis
4.3.2 Threat Of New Entrants
4.3.3 Bargaining Power Of Suppliers
4.3.4 Bargaining Power Of Buyers
4.3.5 Competitive Rivalry
4.3.6 Threat Of Substitutes
4.3.7 Pestel Analysis
4.3.7.1 Political & Legal
4.3.7.2 Economic & Social
4.3.7.3 Technological
4.4 Penetration & Growth Prospect Mapping
4.5 Impact of COVID-19 on Fitness Tracker Market

Chapter 5 Fitness Tracker Market: Type Analysis

5.1 Fitness Tracker Type Market Share Analysis, 2020 & 2028
5.2 Fitness Tracker Type Market: Segment Dashboard:
5.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Type Segment
5.3.1 Smartwatches
5.3.1.1 Smartwatches market, 2016 - 2028 (USD Million)
5.3.2 Fitness Bands
5.3.2.1 Fitness Bands Market, 2016 - 2028 (USD Million)
5.3.3 Smart Clothing
5.3.3.1Smart clothing market, 2016 - 2028 (USD Million)
5.3.4 Others
5.3.4.1 Others market, 2016 - 2028 (USD Million)

Chapter 6 Fitness Tracker Market: Application Analysis

6.1 Fitness Tracker Application Market Share Analysis, 2020 & 2028
6.2 Fitness Tracker Application Market: Segment Dashboard
6.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Application Segment
6.3.1 Heart Rate Tracking
6.3.1.1 Heart rate tracking fitness tracker market, 2016 - 2028 (USD Million)
6.3.2 Sleep Monitoring
6.3.2.1 Sleep Monitoring Fitness Tracker Market, 2016 - 2028 (USD Million)
6.3.3 Glucose Monitoring
6.3.3.1 Glucose Monitoring Fitness Tracker Market, 2016 - 2028 (USD Million)
6.3.4 Sports
6.3.4.1 Sports fitness tracker market, 2016 - 2028 (USD Million)
6.3.5 Running
6.3.5.1 Running Fitness Tracker Market, 2016 - 2028 (USD Million)
6.3.6 Cycling Tracking
6.3.6.1 Cycling tracking fitness tracker market, 2016 - 2028 (USD Million)

Chapter 7 Fitness Tracker Market: Distribution Channel Analysis

7.1 Fitness Tracker Distribution Channel Market Share Analysis, 2020 & 2028
7.2 Fitness Tracker Distribution Channel Market: Segment Dashboard
7.3 Market Size & Forecasts And Trend Analyses, 2016 To 2028 For The Distribution Channel Segment
7.3.1 Online
7.3.1.1 Online Fitness Tracker Market, 2016 - 2028 (USD Million)
7.3.2 Offline
7.3.2.1 Offline fitness tracker market, 2016 - 2028 (USD Million)

Chapter 8 Fitness Tracker Market: Regional Analysis

8.1 Fitness Tracker Regional Market Share Analysis, 2020 & 2028
8.2 Regional Market Snapshot
8.3 North America
8.3.1 North America Fitness Tracker Market, 2016 - 2028 (USD Million)
8.3.2 The U.S.
8.3.2.1 The U.S. fitness tracker market, 2016 - 2028 (USD Million)
8.3.3 Canada
8.3.3.1 Canada fitness tracker market, 2016 - 2028 (USD Million)
8.4 Europe
8.4.1 Europe Fitness Tracker Market, 2016 - 2028 (USD Million)
8.4.2 The U.K.
8.4.2.1 The U.K. fitness tracker market, 2016 - 2028 (USD Million)
8.4.3 Germany
8.4.3.1 Germany fitness tracker market, 2016 - 2028 (USD Million)
8.4.4 France
8.4.4.1 France fitness tracker market, 2016 - 2028 (USD Million)
8.4.5 Italy
8.4.5.1 Italy fitness tracker market, 2016 - 2028 (USD Million)
8.4.6 Spain
8.4.6.1 Spain fitness tracker market, 2016 - 2028 (USD Million)
8.5 Asia Pacific
8.5.1 Asia Pacific Fitness Tracker Market, 2016 - 2028 (USD Million)
8.5.2 Japan
8.5.2.1 Japan fitness tracker market, 2016 - 2028 (USD Million)
8.5.3 China
8.5.3.1 China fitness tracker market, 2016 - 2028 (USD Million)
8.5.4 India
8.5.4.1 India fitness tracker market, 2016 - 2028 (USD Million)
8.5.5 Australia
8.5.5.1 Australia fitness tracker market, 2016 - 2028 (USD Million)
8.6 Latin America
8.6.1 Latin America Fitness Tracker Market, 2016 - 2028 (USD Million)
8.6.2 Brazil
8.6.2.1 Brazil fitness tracker market, 2016 - 2028 (USD Million)
8.6.3 Mexico
8.6.3.1 Mexico fitness tracker market, 2016 - 2028 (USD Million)
8.7 Middle East and Africa (MEA)
8.7.1 Mea Fitness Tracker Market, 2016 - 2028 (USD Million)
8.7.2 South Africa
8.7.2.1 South Africa fitness tracker market, 2016 - 2028 (USD Million)

Chapter 9 Competitive Analysis

9.1 Recent Developments & Impact Analysis, By Key Market Participants
9.2 Company Market Position Analysis
9.3 Company Profiles
9.3.1 AMBIOTEX GMBH
9.3.1.1 Company overview
9.3.1.3 Product benchmarking
9.3.2 APPLE INC.
9.3.2.1 Company overview
9.3.2.2 Financial performance
9.3.2.2 Product benchmarking
9.3.2.3 Strategic initiatives
9.3.3 BEIENDA
9.3.3.1 Company overview
9.3.3.2 Product benchmarking
9.3.4 FITBIT INC.
9.3.4.1 Company overview
9.3.4.2 Financial performance
9.3.4.2 Product benchmarking
9.3.4.3 Strategic initiatives
9.3.5 GARMIN LTD.
9.3.5.1 Company overview
9.3.5.2 Financial performance
9.3.5.3 Product benchmarking
9.3.5.4 Strategic initiatives
9.3.6 HEXOSKIN
9.3.6.1 Company overview
9.3.6.2 Product benchmarking
9.3.6.3 Strategic initiatives
9.3.7 HUAWEI TECHNOLOGIES
9.3.7.1 Company overview
9.3.7.3 Product benchmarking
9.3.7.4 Strategic initiatives
9.3.8 NURVV
9.3.8.1 Company overview
9.3.8.2 Product benchmarking
9.3.8.3 Strategic initiatives
9.3.9 SHENZHEN DO INTELLIGENT TECHNOLOGY CO.
9.3.9.1 Company overview
9.3.9.2 Product benchmarking
9.3.10 OURA HEALTH LTD.
9.3.10.1 Company overview
9.3.10.3 Product benchmarking
9.3.10.4 Strategic initiatives
9.3.11 WITHINGS
9.3.11.1 Company overview
9.3.11.3 Product benchmarking
9.3.11.4 Strategic initiatives

List of Tables

Table 1 List of secondary sources
Table 2 North America fitness tracker market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 3 North America fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 4 North America fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 5 North America fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 6 The U.S. fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 7 The U.S. fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 8 The U.S. fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 9 Canada fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 10 Canada fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 11 Canada fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 12 Europe fitness tracker market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 13 Europe fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 14 Europe fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 15 Europe fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 16 The U.K. fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 17 The U.K. fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 18 The U.K. fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 19 Germany fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 20 Germany fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 21 Germany fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 22 France fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 23 France fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 24 France fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 25 Italy fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 26 Italy fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 27 Italy fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 28 Spain fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 29 Spain fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 30 Spain fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 31 Asia Pacific fitness tracker market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 32 Asia Pacific fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 33 Asia Pacific fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 34 Asia Pacific fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 35 Japan fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 36 Japan fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 37 Japan fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 38 China fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 39 China fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 40 China fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 41 India fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 42 India fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 43 India fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 44 Australia fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 45 Australia fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 46 Australia fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 47 Latin America fitness tracker market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 48 Latin America fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 49 Latin America fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 50 Latin America fitness tracker r market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 51 Brazil fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 52 Brazil fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 53 Brazil fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 54 Mexico fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 55 Mexico fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 56 Mexico fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 57 MEA fitness tracker market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 58 MEA fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 59 MEA fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 60 MEA fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)
Table 61 South Africa fitness tracker market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 62 South Africa fitness tracker market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 63 South Africa fitness tracker market estimates and forecasts, by distribution channel, 2016 - 2028 (USD Million)

List of Figures

Fig. 1 Fitness Tracker market segmentation
FIG. 2 Market research process
FIG. 3 Information procurement
FIG. 4 Primary research pattern
FIG. 5 Market research approaches
FIG. 6 Value chain based sizing & forecasting
FIG. 7 QFD modelling for market share assessment
FIG. 8 Market formulation & validation
FIG. 9 Fitness tracker market outlook, 2020 (USD Million)
FIG. 10 Market trends & outlook
FIG. 11 Market driver relevance analysis (Current & future impact)
FIG. 12 Market restraint relevance analysis (Current & future impact)
FIG. 13 Penetration & growth prospect mapping
FIG. 14 Fitness tacker type market share analysis, 2020 & 2028 (USD Million)
FIG. 15 Fitness tracker type market: Segment dashboard
FIG. 16 Smartwatches market, 2016 - 2028 (USD Million)
FIG. 17 Smart bands market, 2016 - 2028 (USD Million)
FIG. 18 Smart clothing market, 2016 - 2028 (USD Million)
FIG. 19 Others market, 2016 - 2028 (USD Million)
FIG. 20 Fitness tracker application market share analysis, 2020 & 2028 (USD Million)
FIG. 21 Fitness tracker application market: Segment dashboard
FIG. 22 Heart rate tracking market, 2016 - 2028 (USD Million)
FIG. 23 Sleep monitoring market, 2016 - 2028 (USD Million)
FIG. 24 Glucose monitoring market, 2016 - 2028 (USD Million)
FIG. 25 Sports market, 2016 - 2028 (USD Million)
FIG. 26 Running market, 2016 - 2028 (USD Million)
FIG. 27 Cycling tracking market, 2016 - 2028 (USD Million)
FIG. 28 Others market, 2016 - 2028 (USD Million)
FIG. 29 Fitness tracker distribution channel market share analysis, 2020 & 2028 (USD Million)
FIG. 30 Fitness tracker distribution channel market: Segment dashboard
FIG. 31 Online market, 2016 - 2028 (USD Million)
FIG. 32 Offline market, 2016 - 2028 (USD Million)
FIG. 33 Fitness tracker regional market share analysis, 2020 & 2028 (USD Million)
FIG. 34 Regional market place: Key takeaways
FIG. 35 North America fitness tracker market, 2016 - 2028 (USD Million)
FIG. 36 The U.S. fitness tracker market, 2016 - 2028 (USD Million)
FIG. 37 Canada fitness tracker market, 2016 - 2028 (USD Million)
FIG. 38 Europe fitness tracker market, 2016 - 2028 (USD Million)
FIG. 39 The U.K. fitness tracker r market, 2016 - 2028 (USD Million)
FIG. 40 Germany fitness tracker market, 2016 - 2028 (USD Million)
FIG. 41 France Fitness Tracker market, 2016 - 2028 (USD Million)
FIG. 42 Italy fitness tracker market, 2016 - 2028 (USD Million)
FIG. 43 Spain fitness tracker market, 2016 - 2028 (USD Million)
FIG. 44 Asia Pacific fitness tracker market, 2016 - 2028 (USD Million)
FIG. 45 Japan fitness tracker market, 2016 - 2028 (USD Million)
FIG. 46 China fitness tracker market, 2016 - 2028 (USD Million)
FIG. 47 India fitness tracker market, 2016 - 2028 (USD Million)
FIG. 48 Australia fitness tracker market, 2016 - 2028 (USD Million)
FIG. 49 Latin America fitness tracker market, 2016 - 2028 (USD Million)
FIG. 50 Brazil fitness tracker market, 2016 - 2028 (USD Million)
FIG. 51 Mexico fitness tracker market, 2016 - 2028 (USD Million)
FIG. 52 MEA fitness tracker market, 2016 - 2028 (USD Million)
FIG. 53 South Africa fitness tracker market, 2016 - 2028 (USD Million)
FIG. 54 Strategy framework
FIG. 55 Company market position analysis (Market presence, product portfolio, strategic initiatives)