Mexico - The Future of Foodservice to 2030

Summary

This report provides an in-depth evaluation of Mexico's foodservice market, including analysis of the key issues impacting the industry. This report includes: - Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics. - In-depth analysis of channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure. - For each of key profit sector channels - QSR, FSR, and coffee & tea shops, a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’. - Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

The foodservice profit sector generated MXN1.9 trillion ($98.6 billion) in value sales in 2025 across 777,101 outlets and 17.38 billion transactions, recording a value CAGR of 17.4% over 2020-25.

QSR was the largest channel with a 38% value share in 2025, followed by FSR at 32.3%; together they accounted for more than 70% of the profit sector’s value.

During 2025-30, the profit sector is forecast to deliver a value CAGR of 5.9%, reaching MXN2.5 trillion ($130.5 billion) in 2030, with transactions and outlets rising at CAGRs of 2.2% and 0.4%, respectively.

Scope

Macro context:

Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels:

A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), and coffee & tea shop. The report structure for each of these channels is explained below.

Cost sector channels:

A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Profit sector sub-sections - QSR, FSR, and coffee & tea shop:

For each of these key profit sector channels, this report will “deep dive” into the performance of the channel. This will follow a summary of the channel, which will encapsulate everything within the section. The report section will then cover historic and forecast growth/decline; key players within the channel; consumer segment analysis; and a “who”, “why”, “what”, and “where” analysis (including, for some channels, case studies to bring key discussion points to life). It will finish with a look into the key drivers of future performance.

Cost sector:

For the overall cost sector channel, this report will provide an overview of the performance of the channel. The report section will cover historic and forecast growth/decline and will finish with a look into the data and channel share breakdown.

Reasons to Buy

Specific forecasts of the foodservice market over the next five years (2025-30) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, pub, club & bar) will allow readers understand the wants and needs of their target demographics.

Introduction
Report Guide
Executive Summary
Consumer Trends
Macroeconomic Context
Macroeconomic Overview
Trends Landscape and Consumer Behavior
Profit Sector - Consumer Behavior
Profit Sector Overview
Profit Sector Metrics - Overview
Value and Share by Channel
Value Performance by Channel
Outlet Dynamics by Channel
Transaction Dynamics by Channel
Operator Buying Volumes and Performance by Channel
Historic & Future Channel Performance Dynamics
Restaurant: Outlet-Type & Owner-Type Growth Dynamics
Profit Sector Analysis by Channel
Quick-Service Restaurant (QSR)
Enablers & Inhibitors of Growth
Market Overview
Leading Operators
Challenger Profile
Who?
Why?
What?
Where?
What Next?
Full-Service Restaurant (FSR)
Enablers & Inhibitors of Growth
Market Overview
Leading Operators
Challenger Profile
Who?
Why?
What?
Where?
What Next?
Coffee & Tea Shop
Enablers & Inhibitors of Growth
Market Overview
Leading Operators
Challenger Profile
Who?
Why?
What?
Where?
What Next?
Cost Sector Overview
Cost Operator Trends: Historic and Future Performance
Cost Operators: Data and Channel Share Breakdown '
Appendix
Channel Definitions
Key Components - Market Intelligence '
About the Analyst

List of Tables

Profit Sector Metrics - Overview
Restaurant outlet types: value growth (CAGR 2025-30)
Restaurant owner types: value growth (CAGR 2025-30)
QSR: Market Overview
QSR: What? Food & Drink Split
FSR: Market Overview
FSR: What? Food & Drink Split
Coffee & Tea Shop: Market Overview
Coffee & Tea Shop: What? Food & Drink Split
Cost Operators: Data and Channel Share Breakdown (OBP % share, 2025)

List of Figures

GDP per capita
Consumer price inflation (%)
Population (millions)
Population by age group (%)
Households’ share of income distribution, 2025
Unemployment rate, 2025
Which of the following features has the greatest influence on your choices of food/drinks in the current situation? “Always or often influences my choices”
How do you see your lifestyle evolving over the next three months - Eating out at restau-rants?
How often do you consume food and drinks at the following locations?
How do consumers describe their spend at the following outlets?
2025 value sales (MXN million) and channel shares
Historic and future value performance, 2020-30
Historic and future outlet number dynamics
Historic and future transaction count dynamics
Historic and future buying volume performance (lit)
Channel dynamics in the Mexican profit sector, 2020-25
Channel dynamics in the Mexican profit sector, 2025-30
Restaurant outlet types: 2025 value (MXN billion)
Restaurant owner types 2025: value (MXN billion)
QSR: Operator sales, 2025 (MXN million)
How often do you consume food and drinks at QSRs? By age group
How often do you consume food and drinks at QSRs? By gender
QSR: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social oc-casions)
Frequent consumers: How do you describe your spend on QSRs?
QSR: Case Study: How does the following feature influence your choice of food and drinks in the current situation? “How well the product is tailored to my needs and personality”
QSR: Case Study: How important is the following feature when deciding to make a pur-chase? “Convenient”
QSR: Total profit sector OSP (MXN million) by channel 2025
QSR cuisine types by number of outlets
QSR by cuisine type, 2025 OSP (MXN million)
QSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2025
QSR: Top five food dishes’ penetration in QSR, 2025
QSR: Top ingredients’ penetration in QSR, 2025
QSR menu items by price range ($), 2025
Price change analysis, 2025
QSR by location type, 2025 (outlet count)
QSR by location type, 2025 OSP (MXN million)
FSR: Operator sales, 2025 (MXN million)
How often do you consume food and drinks at FSRs? By age group
How often do you consume food and drinks at FSRs? By gender
FSR: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social oc-casions)
Frequent consumers: How do you describe your spend on FSRs?
Total profit sector OSP by channel, 2025
FSR cuisine types by number of outlets
FSR by cuisine type, 2025 OSP (MXN million)
FSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2025
FSR: Top food dishes’ penetration in FSR, 2025
FSR: Top 10 ingredients’ penetration in FSR, 2025 FSR menu items by price band ($), 2025
Price change analysis, 2025
FSR by location type, 2025 (outlet count)
FSR by location type, 2025 OSP (MXN million)
Coffee & tea shop: Operator sales, 2025 (MXN million)
How often do you consume food and drinks at coffee & tea shops? By age group
How often do you consume food and drinks at coffee & tea shops? By gender
Coffee & tea shop: Annual household income distribution of frequent consumers
Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social oc-casions)
Frequent consumers: How do you describe your spend on coffee & tea shops? Coffee & tea shop menu items by price range ($), 2025
Price change analysis, 2025
Coffee & tea shop by location type, 2025 (outlet count)
Coffee & tea shop by location type, 2025 OSP (MXN million)
Channel dynamics in the Mexican cost sector, 2020-25
Channel dynamics in the Mexican cost sector, 2025-30
OBP value, 2025 (MXN million)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

McDonald’s
Yum! Brands
CKE Restaurants Holdings
Little Caesar Enterprises
Alsea
Grupo Gigante
Brinker International
Dine Brands Global
Starbucks
Krispy Kreme Doughnuts
Restaurant Brands International
Italian Coffee
Pacific Coffee

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€3024EUR$3,275USD£2,559GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€6048EUR$6,550USD£5,119GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€9072EUR$9,825USD£7,678GBP