Medusa Beverages - Success Case Study

Medusa Beverages, is a craft beer brand established by Mr Avneet Singh in 2018. The main aim of the brand is to offer premium craft beers at affordable prices. Its target market are youngsters who are keen to experiment with alcohol choices and flavors. The idea of introducing own brand of beer struck Avneet’s mind when he had started a food and drinks café in Delhi.

Launched in 2018 by Avneet Singh, Medusa Beverages aims to offer craft beers at affordable prices to Millennials, who are its target market.

Scope

• In India, popularity of craft beers is on the rise.
• Medusa’s striking packaging design and affordable price gives it a competitive advantage.
• It has established its own logistics company to overcome the supply-chain hurdles of liquor distribution in India.
• The brand is leveraging social media and diversifying into fashion retail to engage with consumers.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.