The 20th edition of our Cat and Small Animal Litter industry report contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The annual report, published in August 2026, features historical, current, and future trends through 2030.
It is an essential resource for the Cat and Small Animal Litter industry covering the most important topics, including detailed data on:
- scoopable and nonscoopable cat litter sales
- alternative and natural cat litters
- distribution and channel trends
- consumer pricing
- cat, dog, and small animal population figures
- the profile of cat and dog owners
- market shares for the leading brands
- and pet supply expenditures by demographic groups.
Utilizing various sources and primary research, the report also analyzes key developments shaping the industry, such as:
- the shift to younger pet owners
- the rising popularity of natural and sustainable litters
- soaring e-commerce sales
- strong demand for health disorder detection and solution-based litters
- growing sales of automated cat litter boxes
- and the use of social media.
Table of Contents
Written Analysis (44 pages)- Drivers of Industry Growth
- Demographics Support Premium Pet Products
- Scoopable vs. Nonscoopable Litter
- Distribution Trends, E-Commerce, and Subscriptions
- Advertising Trends
- Demographic Profile of Cat Owners
- Reptile and Small Animal Population
- Demographic Profile of Dog Owners
- Consumer Price Trends for Pet Purchases, Supplies, and Medicine
- Social Media is a Vital Marketing Tool for Cat Litter Companies
- Retail Sales of Cat Litter in the U.S., 2010-2030
- Distribution of Retail Sales of Cat Litter in the U.S., Scoopable vs. Nonscoopable, 2010-2030
- Distribution of Retail Sales of Cat Litter in the U.S., by Channel, 2010-2030
- Market Shares for the Top 10 Cat Litter Brands, 2025
- Cat Population in the U.S., 2010-2030
- Demographic Profile of Cat Owners, 2025 and 2030
- Population of Pet Reptiles and Small Animals in the U.S., 2024, 2025, 2026, and 2030
- Dog Population in the U.S., by State, 2025
- Average Annual Household Expenditures on Pet Purchases, Supplies, and Medicine, by Detailed Demographic Characteristics, 2025 and 2030
- Retail Sales of Automated Cat Litter Boxes in the U.S., 2015-2030
- Retail Sales of Cat Litter in the U.S., 2020-2030
- Retail Sales of Alternative Cat Litter in the U.S., 2020-2030
