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Esports in Asia

  • ID: 5393497
  • Report
  • July 2021
  • Region: Asia Pacific
  • 58 Pages
  • Niko Partners

FEATURED COMPANIES

  • Acer
  • Clear
  • G-Tune
  • Logitech
  • One Championsip
  • SK Telecom
  • MORE

What you’ll learn from this report:

Asia is home to the largest audience of esports players and fans in the world. This report covers the development of the esports industry across Asia and its implications for the global market.

Esports has emerged as one of the strongest drivers of growth in the gaming industry, and nowhere is this more evident than Asia. For over two decades Asia has led global esports trends, serving as a predictor of developments that have shaped esports around the world. Understanding Asia is key to understanding the future of esports and gaming.

Key takeaways from the analysis:

  • Esports in Asia generated US $543.8 million in revenue in 2020, representing a 4.9% increase over 2019 despite the challenges of COVID-19 and is on a strong course in 2021.
    • This excludes the revenue generated by games and includes the revenue of the industry of esports.
  • The industry in the region continues to grow in 2021 and will likely approach or exceed US $600 million in revenue for Asia this year, barring any major disruptions. This would reflect a 10.5% growth over 2020.
  • The Asia esports market accounts for more than 54% of the nearly US $1 Billion-dollar global esports market.
  • The value of esports licensing and media rights grew in 2020 as platforms sought content and sponsors sought alternatives to relationships with traditional sports media. Esports’ ability to move to online-only play made them a popular alternative to live media events impacted by new regulations.
  • Esports viewership in Asia boomed in 2020, growing to 618.4 million esports spectators in 2020. This is a 21% increase over 510m Asian esports spectators in 2019.
  • We expect licensing and partnerships to be the fastest growing parts of the esports ecosystem as global viewership continues to rise.
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FEATURED COMPANIES

  • Acer
  • Clear
  • G-Tune
  • Logitech
  • One Championsip
  • SK Telecom
  • MORE
  • Overview
  • Revenue and Market Size
  • Ecosystem, Organizations, and Genres
  • Major Trends and Updates
  • COVID-19 Impact
  • Regional Tournaments
  • Mobile Esports
  • Streaming
  • Collegiate Esports
  • Women in Esports
  • Grassroots Communities
  • China
  • Southeast Asia
  • Japan, Korea, and India
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  • Acer
  • Adidas
  • Aeon
  • AfreecaTV
  • AMD
  • Applied Co.
  • Atlas Ventures
  • AU
  • AXE
  • Bandai Namco Entertainment Asia
  • Benefit Cosmetics
  • Bigo Live
  • Bilibili
  • Bitkraft Esports Ventures
  • Blizzard
  • BMW
  • BOOYAH!
  • Bounty Fresh
  • Bumble
  • Calvin Klein
  • Capcom
  • Champion
  • Churchill Brothers
  • Clear
  • Coca Cola
  • CubeTV
  • DAMWON
  • Danawa
  • Disney
  • DouYu
  • EA
  • EDION
  • Elecom
  • Energy Zone
  • ETAC
  • Facebook
  • Fanta
  • FC Tokyo
  • Food Panda
  • G-SQUARE
  • G-Tune
  • Garena
  • Garnier Men
  • Geekstar
  • Globe
  • GroupM
  • Hana Bank
  • Havas Sports & Entertainment
  • HeyGroup Singapore
  • HP
  • Huawei
  • Huomao
  • Huya
  • HyperX
  • InLogic Software
  • Intel
  • ITOCHU
  • JBL
  • KakaoTV
  • KFC
  • Kimura
  • Kingston
  • KLEVV
  • KT
  • Kuaishou
  • Lazada
  • Lenovo
  • LG Electronics
  • Logitech
  • MAC
  • McDonald's
  • McLaren Automotive
  • Meji
  • Mercedes-Benz Korea
  • Mildom
  • Mom Co.
  • Mountain Dew
  • MSY CEC
  • NaverTV
  • Nestle
  • Netease
  • Netgear
  • Niconico
  • Nidek
  • Nike
  • Nikkei BP
  • NimoTV
  • Nivea
  • Nvidia
  • OCA Osaka School of Design & IT
  • OMEN
  • One Championsip
  • One For All
  • ONE Store
  • Openrec.tv
  • Oppo
  • Oronamin C
  • Pocari Sweat
  • Pringles
  • PUMA
  • QTnet
  • Razer
  • Rebisco
  • Red Bull
  • Rheo
  • Riot Games
  • Royale
  • Samsung
  • Secret Lab
  • Seki Furniture
  • Shakeys
  • Sharp
  • Sidiz
  • SK Telecom
  • Smart Communications
  • Sony
  • StashAway
  • Steelseries
  • TechnoBlood
  • Tencent
  • Tesco Lotus
  • TikTok
  • Tinder
  • TJ sports
  • Tumi
  • Twitch
  • Ubisoft
  • V Live
  • ViewSonic
  • Vivo
  • VSPN
  • Wargaming
  • WD Black
  • Xenics Akracing
  • XSplit
  • Xten
  • Yibo Sports
  • ZETTA meel
  • Zowie
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