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Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Deployment Type, Application, and End-User

  • ID: 5394024
  • Report
  • June 2021
  • Region: Global
  • 162 Pages
  • The Insight Partners
UP TO OFF until Jun 30th 2022

FEATURED COMPANIES

  • Accenture
  • Aera Technology
  • Cornerstone
  • Deloitte
  • Exceedra by TELUS
  • o9 Solutions, Inc.

According to the new research report titled “Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis,” the market is expected to grow from US$ 970.8 million in 2020 to US$ 2,157.3 million by 2028; it is estimated to grow at a CAGR of 10.9% from 2021 to 2028.





Trade promotion acts as a marketing tool and therefore is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. Use of best-in-class trade promotions strategies by consumer goods companies have a potential to give five times better results than earlier trade promotions methods. These companies across the world invest nearly 20-23% of their top-line revenue in trade promotions annually that is creating a need to evaluate whether the trade spent meets an objective of maximizing return on investment. In respect to expenditure, the consumer-packaged goods companies have increased their spending on trade promotion to handle diminishing customer loyalty and private labels growth. This factor propels demand for efficient trade promotion strategies and plays a positive role in creating development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase of both revenues and margins.



Moreover, fragmenting sales channels; dynamic consumer behaviour; rising focus of retailers on private labels; changing retail formats by introducing new channels such as gas station forecourts, convenience formats, e-commerce; and arrival of small and fast-moving competitors are among the factors creating demand for efficient trade promotion management among large and well-established consumer goods companies to remain in the competitive market. The end-user companies executing trade promotion strategies and optimization consume less time and resources for collecting consumer data. The trade promotion management software also helps in using trade funds in an ideal way to have greater visibility to ROI. By using trade promotion strategies, both CPG manufacturers and retailers enhance ROI on their trade-promotion investments. Furthermore, increase in the adoption of trade promotion management would eventually boost the demand for software to manage all functions effectively during the forecast period.



The trade promotion management software market is segmented on the bases of deployment type, application, end-user, and geography. Based on deployment type, the market is bifurcated into cloud and on-premise. In 2020, the cloud segment accounted for a larger market share. In terms of application, the market is bifurcated into SMEs and large enterprises. In 2020, the large enterprises segment accounted for a larger share in the market. Based on end-user, the market is segmented into retail and CG, IT and services, pharmaceutical, manufacturing, and others. In 2020, the retail and CG segment accounted for the largest share in the market. Geographically, the global Data Center Cooling market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, APAC accounted for the significant share in the global market.



The trade process is subjected to be technology-enabled. At present scenario, spreadsheet and excel are used for preparing the budget of trade promotion activities. to optimize promotion expenditure incurred by end user companies, need of a software is rising. The requirement of the software is growing as it collects and interprets promotional data completely and draws valuable insights such as incremental lift; ROI; total volume; and funds spent on consumer goods, sales people, and marketing. As a result, the use of connected process platform comprising processes such as planning, trade, retail, finances, budgeting, and distribution is expected to rise in coming years.



Also, the consumer goods companies with continuous development have an opportunity to include capabilities in trade promotion planning by executing stable and server-based trade promotion management solution or hybrid solution between on-premise and cloud-based applications.



Key Findings of the Study:


The global trade promotion management software market is segmented into five major regions-North America, Asia Pacific (APAC), Europe, the Middle East & Africa (MEA), and South America (SAM). Moreover, significant strategic initiatives are being taken by several market players. For instance, in 2021, Oracle Corporation announced the general availability of oracle cloud infrastructure operations insights.





Reasons to Buy
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global trade promotion management software market.
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the global trade promotion management software market, thereby allowing players across the value chain to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
Frequently Asked Questions about the Global Trade Promotion Management Software Market

What is the estimated value of the Global Trade Promotion Management Software Market?

The Global Trade Promotion Management Software Market was estimated to be valued at $1048.9 Million in 2021.

What is the growth rate of the Global Trade Promotion Management Software Market?

The growth rate of the Global Trade Promotion Management Software Market is 10.9%, with an estimated value of $2157.3 Million by 2028.

What is the forecasted size of the Global Trade Promotion Management Software Market?

The Global Trade Promotion Management Software Market is estimated to be worth $2157.3 Million by 2028.

Who are the key companies in the Global Trade Promotion Management Software Market?

Key companies in the Global Trade Promotion Management Software Market include Aera Technology, Accenture, Cornerstone, Deloitte, Exceedra by TELUS, o9 Solutions, Inc., Oracle Corporation, Palantir Technologies and UpClear.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture
  • Aera Technology
  • Cornerstone
  • Deloitte
  • Exceedra by TELUS
  • o9 Solutions, Inc.

1. Introduction
1.1 Study Scope
1.2 The Publisher's Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Trade Promotion Management Software Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.2.2 Europe
4.2.3 Asia-Pacific
4.2.4 Middle East and Africa
4.2.5 South America
4.3 Ecosystem Analysis
4.4 Expert Opinion
4.5 Magic Quadrant
5. Trade Promotion Management Software Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Expenditure on Trade Promotion Management
5.1.2 Investments in Trade Promotion Management Strategies to Boost Sales
5.2 Market Restraints
5.2.1 Adoption of Spreadsheet Over Software
5.3 Market Opportunities
5.3.1 Focus Towards Attracting Individuals from Different Generation
5.4 Future Trends
5.4.1 Integration of Advanced Analytics for Fixing Trade Promotions
5.5 Impact Analysis of Drivers and Restraints
6. Trade Promotion Management Software Market - Global Analysis
6.1 Trade Promotion Management Software Market Global Overview
6.2 Trade Promotion Management Software Market - Global Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Five Key Players
7. Trade Promotion Management Software Market Analysis - By Deployment Type
7.1 Overview
7.2 Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)
7.3 Cloud
7.3.1 Overview
7.3.2 Cloud: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
7.4 On-Premise
7.4.1 Overview
7.4.2 On premise: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
8. Trade Promotion Management Software Market - By Application
8.1 Overview
8.2 Trade Promotion Management Software Market, by Application (2020 and 2028)
8.3 Small and Medium Size Enterprises
8.3.1 Overview
8.3.2 Small and Medium Size Enterprises: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
9. Trade Promotion Management Software Market - By Industry
9.1 Overview
9.2 Trade Promotion Management Software Market, by Industry (2020 and 2028)
9.3 Retail and Consumer Goods
9.3.1 Overview
9.3.2 Retail and Consumer Goods: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
9.4 IT and Services
9.4.1 Overview
9.4.2 IT and Service: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Pharmaceutical
9.5.1 Overview
9.5.2 Pharmaceutical: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Manufacturing
9.6.1 Overview
9.6.2 Manufacturing: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10. Trade Promotion Management Software Market - Geographic Analysis
10.1 Overview
10.2 North America: Trade Promotion Management Software Market
10.2.1 North America: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.2.2 North America: Trade Promotion Management Software Market- by Deployment Type
10.2.3 North America: Trade Promotion Management Software Market- By Application
10.2.4 North America: Trade Promotion Management Software Market- By Industry
10.2.5 North America: Trade Promotion Management Software Market- by Key Country
10.2.5.1 US: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.2.5.1.1 US: Trade Promotion Management Software Market- by Deployment Type
10.2.5.1.2 US: Trade Promotion Management Software Market- By Application
10.2.5.1.3 US: Trade Promotion Management Software Market- By Industry
10.2.5.2 Canada: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.2.5.2.1 Canada: Trade Promotion Management Software Market- by Deployment Type
10.2.5.2.2 Canada: Trade Promotion Management Software Market- By Application
10.2.5.2.3 Canada: Trade Promotion Management Software Market- By Industry
10.2.5.3 Mexico: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.2.5.3.1 Mexico: Trade Promotion Management Software Market- by Deployment Type
10.2.5.3.2 Mexico: Trade Promotion Management Software Market- By Application
10.2.5.3.3 Mexico: Trade Promotion Management Software Market- By Industry
10.3 Europe: Trade Promotion Management Software Market
10.3.1 Europe: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.2 Europe: Trade Promotion Management Software Market- by Deployment Type
10.3.3 Europe: Trade Promotion Management Software Market- By Application
10.3.4 Europe: Trade Promotion Management Software Market- By Industry
10.3.5 Europe: Trade Promotion Management Software Market- by Key Country
10.3.5.1 Germany: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.5.1.1 Germany: Trade Promotion Management Software Market- by Deployment Type
10.3.5.1.2 Germany: Trade Promotion Management Software Market- By Application
10.3.5.1.3 Germany: Trade Promotion Management Software Market- By Industry
10.3.5.2 France: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.5.2.1 France: Trade Promotion Management Software Market- by Deployment Type
10.3.5.2.2 France: Trade Promotion Management Software Market- By Application
10.3.5.2.3 France: Trade Promotion Management Software Market- By Industry
10.3.5.3 Italy: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.5.3.1 Italy: Trade Promotion Management Software Market- by Deployment Type
10.3.5.3.2 Italy: Trade Promotion Management Software Market- By Application
10.3.5.3.3 Italy: Trade Promotion Management Software Market- By Industry
10.3.5.4 UK: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.5.4.1 UK: Trade Promotion Management Software Market- by Deployment Type
10.3.5.4.2 UK: Trade Promotion Management Software Market- By Application
10.3.5.4.3 UK: Trade Promotion Management Software Market- By Industry
10.3.5.5 Russia: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.5.5.1 Russia: Trade Promotion Management Software Market- by Deployment Type
10.3.5.5.2 Russia: Trade Promotion Management Software Market- By Application
10.3.5.5.3 Russia: Trade Promotion Management Software Market- By Industry
10.3.5.6 Rest of Europe: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.3.5.6.1 Rest of Europe: Trade Promotion Management Software Market- by Deployment Type
10.3.5.6.2 Rest of Europe: Trade Promotion Management Software Market- By Application
10.3.5.6.3 Rest of Europe: Trade Promotion Management Software Market- By Industry
10.4 APAC: Trade Promotion Management Software Market
10.4.1 APAC: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.2 APAC: Trade Promotion Management Software Market- by Deployment Type
10.4.3 APAC: Trade Promotion Management Software Market- By Application
10.4.4 APAC: Trade Promotion Management Software Market- By Industry
10.4.5 APAC: Trade Promotion Management Software Market- by Key Country
10.4.5.1 Australia: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.5.1.1 Australia: Trade Promotion Management Software Market- by Deployment Type
10.4.5.1.2 Australia: Trade Promotion Management Software Market- By Application
10.4.5.1.3 Australia: Trade Promotion Management Software Market- By Industry
10.4.5.2 China: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.5.2.1 China: Trade Promotion Management Software Market- by Deployment Type
10.4.5.2.2 China: Trade Promotion Management Software Market- By Application
10.4.5.2.3 China: Trade Promotion Management Software Market- By Industry
10.4.5.3 India: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.5.3.1 India: Trade Promotion Management Software Market- by Deployment Type
10.4.5.3.2 India: Trade Promotion Management Software Market- By Application
10.4.5.3.3 India: Trade Promotion Management Software Market- By Industry
10.4.5.4 Japan: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.5.4.1 Japan: Trade Promotion Management Software Market- by Deployment Type
10.4.5.4.2 Japan: Trade Promotion Management Software Market- By Application
10.4.5.4.3 Japan: Trade Promotion Management Software Market- By Industry
10.4.5.5 South Korea: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.5.5.1 South Korea: Trade Promotion Management Software Market- by Deployment Type
10.4.5.5.2 South Korea: Trade Promotion Management Software Market- By Application
10.4.5.5.3 South Korea: Trade Promotion Management Software Market- By Industry
10.4.5.6 Rest of APAC: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.4.5.6.1 Rest of APAC: Trade Promotion Management Software Market- by Deployment Type
10.4.5.6.2 Rest of APAC: Trade Promotion Management Software Market- By Application
10.4.5.6.3 Rest of APAC: Trade Promotion Management Software Market- By Industry
10.5 MEA: Trade Promotion Management Software Market
10.5.1 MEA: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.5.2 MEA: Trade Promotion Management Software Market- by Deployment Type
10.5.3 MEA: Trade Promotion Management Software Market- By Application
10.5.4 MEA: Trade Promotion Management Software Market- By Industry
10.5.5 MEA: Trade Promotion Management Software Market- by Key Country
10.5.5.1 South Africa: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.5.5.1.1 South Africa: Trade Promotion Management Software Market- by Deployment Type
10.5.5.1.2 South Africa: Trade Promotion Management Software Market- By Application
10.5.5.1.3 South Africa: Trade Promotion Management Software Market- By Industry
10.5.5.2 Saudi Arabia: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.5.5.2.1 Saudi Arabia: Trade Promotion Management Software Market- by Deployment Type
10.5.5.2.2 Saudi Arabia: Trade Promotion Management Software Market- By Application
10.5.5.2.3 Saudi Arabia: Trade Promotion Management Software Market- By Industry
10.5.5.3 UAE: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.5.5.3.1 UAE: Trade Promotion Management Software Market- by Deployment Type
10.5.5.3.2 UAE: Trade Promotion Management Software Market- By Application
10.5.5.3.3 UAE: Trade Promotion Management Software Market- By Industry
10.5.5.4 Rest of MEA: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.5.5.4.1 Rest of MEA: Trade Promotion Management Software Market- by Deployment Type
10.5.5.4.2 Rest of MEA: Trade Promotion Management Software Market- By Application
10.5.5.4.3 Rest of MEA: Trade Promotion Management Software Market- By Industry
10.6 SAM: Trade Promotion Management Software Market
10.6.1 SAM: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.6.2 SAM: Trade Promotion Management Software Market- by Deployment Type
10.6.3 SAM: Trade Promotion Management Software Market- By Application
10.6.4 SAM: Trade Promotion Management Software Market- By Industry
10.6.5 SAM: Trade Promotion Management Software Market- by Key Country
10.6.5.1 Brazil: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.6.5.1.1 Brazil: Trade Promotion Management Software Market- by Deployment Type
10.6.5.1.2 Brazil: Trade Promotion Management Software Market- By Application
10.6.5.1.3 Brazil: Trade Promotion Management Software Market- By Industry
10.6.5.2 Argentina: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.6.5.2.1 Argentina: Trade Promotion Management Software Market- by Deployment Type
10.6.5.2.2 Argentina: Trade Promotion Management Software Market- By Application
10.6.5.2.3 Argentina: Trade Promotion Management Software Market- By Industry
10.6.5.3 Rest of SAM: Trade Promotion Management Software Market - Revenue and Forecast to 2028 (US$ Million)
10.6.5.3.1 Rest of SAM: Trade Promotion Management Software Market- by Deployment Type
10.6.5.3.2 Rest of SAM: Trade Promotion Management Software Market- By Application
10.6.5.3.3 Rest of SAM: Trade Promotion Management Software Market- By Industry
11. Trade Promotion Management Software Market- COVID-19 Impact Analysis
11.1 Overview
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Middle East and Africa
11.6 South America
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Product Development
13. Company Profiles
13.1 Aera Technology
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Accenture
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cornerstone
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Deloitte
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Exceedra by TELUS
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 o9 Solutions, Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Oracle Corporation
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Palantir Technologies
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 SAP SE
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 UpClear
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About the Publisher
14.2 Word Index
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Aera Technology
  • Accenture
  • Cornerstone
  • Deloitte
  • Exceedra by TELUS
  • o9 Solutions, Inc.
  • Oracle Corporation
  • Palantir Technologies
  • SAP SE
  • UpClear
Note: Product cover images may vary from those shown