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Global B2B E-Commerce Market 2022

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    Report

  • 93 Pages
  • October 2022
  • Region: Global
  • yStats GmbH & Co. KG
  • ID: 5396944

The B2B E-Commerce Market is Forecasted to See Continuous Growth Across Regions, With Nearly Half of B2B Buyers Shifting from Traditional to Online Channels of Purchase

After an acceleration in the pandemic era, digital B2B E-Commerce channels worldwide continue to flourish

The pandemic era led to greater adoption of B2B E-Commerce among B2B buyers and sellers alike. As of 2022, most B2B sellers have moved their operations online, as stated in the report. This rise in adoption is forecasted to increase B2B E-Commerce sales worldwide by 2027. Not only are B2B buyers using digital channels for researching and buying products and services, but also a majority of the buyers are using digital platforms for simple buyer seller interactions. B2B E-Commerce sales made via marketplaces are forecasted to account for an increased share of total global B2B E-Commerce sales. Furthermore, online channels were heavily utilized by businesses to make repeat and bulk B2B purchases. The latest report also reveals that nearly three-quarters of B2B merchants have already built their own marketplace as of December 2021.

In terms of cross border B2B E-Commerce sales, China maintains a strong position in the Asia Pacific market, expecting to see a peak in its growth rate of cross-border B2B E-Commerce sales in 2022, the growth rate will steadily decline while staying in double digits through 2025. India is also projected to observe high growth in its B2B E-Commerce sales, growing significantly from 2020 to 2025, as mentioned in the publication. The growth curve is also similar for the U.S. as it is also forecasted to maintain double-digit growth in terms of its B2B E-Commerce site sales in 2025. B2B seller expectations in Europe remain positive as they anticipate B2B E-Commerce sales will steadily increase through 2025. The Middle Eastern market will also see a spur in growth in terms of B2B E-Commerce sales

Although the B2B E-Commerce market is expanding with the introduction of technology trends such as AI, big data analytics, and business process automation, some challenges still remain

As the use of B2B E-Commerce platform increases, customer expectations revolving it are undergoing a change. According to a source cited in the new report, nearly two-thirds of B2B buyers expect to have a smartphone-based application to facilitate their online purchases. A majority of buyers give the same or higher weight to online channels as they do to traditional channels and therefore except that B2B merchants meet their expectations. In terms of the most innovative tech trends, big data analytics, AI, self-service portals, and business process automation ate being applied to the B2B E-Commerce market, and an increased number of sellers are now investing in advanced technology to optimize their B2B E-Commerce platforms.

Moreover, improvements to E-Commerce platforms, and the use of product information management systems as well as customer relation management system remain the top investment areas for 2022. Despite these steps being taken by B2B sellers, the majority of B2B consumers still face challenges, with delivery and tracking, relation with suppliers, and the availability of product information and features ranking at the top of the list of B2B processes needing improvement. 

Questions Covered in Report

  •  What is the projected development of the B2B E-Commerce market in the next few years?
  •  Which are the most common B2B E-Commerce channels through which buyers buy products and services?
  •  What are the emerging trends that dominate the B2B E-Commerce market?
  •  Which are the leading B2B marketplaces across various regions?

Countries Covered:

Brazil, China, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Spain, Thailand, UK and USA

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Table of Contents


1. Management Summary
2. Global Developments
  • B2B E-Commerce Market Overview and Trends, July 2022 (1 of 2)
  • B2B E-Commerce Market Overview and Trends, July 2022 (2 of 2)
  • Share of B2B Purchases Made Online vs. Offline, by Before the Pandemic and After the Pandemic, in % of B2B Buyers, August 2021
  • Share of B2B Buyers Using Online vs. Offline Channels, by Type of Purchase, in % of B2B Buyers, August 2021
  • Channels Used Most Frequently to Place an Order, in % of B2B Buyers, August 2021
  • Breakdown of Channels Preferred to Conduct Research Before Buying, in % of B2B Buyers, February 2021
  • Share of B2B Buyers Who Prefer Buying or Paying Through Digital Channels, in %, 2021
  • Use of Online Channels for Research During Different Stages of the Purchasing Process, in % of B2B Buyers, August 2021
  • Most Important Information that B2B Buyers Search Online Before Going to a Physical Store, in % of B2B Buyers, February 2021
  • Factors Considered When Choosing a B2B E-Commerce Site, in % of B2B Buyers, 2021
  • Breakdown of B2B Website Traffic, by Desktop and Mobile, in %, December 2021
  • Share of B2B Interactions Between Buyers and Sellers, by Channels, in %, 2025f
  • Share of B2B Buyers Who Switched Suppliers in the Past, in %, 2021e
  • Top 3 Aspects to Improve Buyer Experience, in % of B2B Buyers, February 2021
  • Share of B2B Buyers Who Faced Customer Experience Challenge During the Buying Process, in %, August 2021
  • Challenges Faced by B2B Buyers During the Buying Process, in % of B2B Buyers, August 2021
  • Top 5 Challenges That B2B Buyers Face During Researching Purchases, in % of B2B Buyers, 2020 & 2021
  • Priorities for B2B E-Commerce Technology Investment, in % of B2B Sellers, 2021e
  • Top B2B E-Commerce Trends for 2022 According to B2B Specialists, in % of Respondents, December 2021
  • Top B2B E-Commerce Technology Investments for 2022 According to B2B Specialists, in % of Respondents, 2022e
  • Preferred Online Channels for Purchase, in % of B2B buyers, February 2021
  • B2B E-Commerce Sales via Marketplaces, in USD trillion, 2020 & 2025f
  • Share of B2B E-Commerce Sales Made via Marketplaces, in %, 2020 & 2025f
  • Share of B2B Companies That  Have Built Their Own Marketplace vs Share of B2B Companies That Will Never Consider Building Their Own Marketplace, in % of B2B Companies, December 2021
  • Transaction Value of Cross-Border B2B Payments, in USD trillion, 2021 & 2026f
  • Share of Wire Transfer Payments, in % of Cross-Border B2B E-Commerce Transaction Value, 2021 & 2026f
  • Top Payment Options Demanded by B2B Buyers, in % of B2B Buyers, 2021
3. Asia-Pacific
3.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces, July 2022
3.2. China
  • Cross-Border B2B E-Commerce Market Size, in CNY trillion & Y-O-Y in %, 2020-2025f
  • Breakdown of Cross-Border E-Commerce Transactions by B2B and B2C, in %,
3.3. Japan
  • Cross-Border B2B E-Commerce Market Size, in USD million, 2020 & 2030f
  • Sales Channels Used by B2B Sellers, in % of B2B Sellers, November 2021
  • Breakdown of B2B Sellers’ Plans to Introduce B2B E-Commerce, in % of B2B Sellers That Do Not Sell via B2B E-Commerce, in %, November 2021
  • Top Motivations to Sell via B2B E-Commerce, in % of B2B E-Commerce Sellers, November 2021
  • B2B E-Commerce Platforms Used, in % of B2B E-Commerce Sellers, November 2021
3.4. India
  • B2B E-Commerce Sales Forecast, 2024f, Value of PE/VC Investment in B2B E-Commerce, in USD billion, and Number of Deals, 2020 - 2021
  • Top 5 B2B E-Commerce Investment Deals, 2021
3.5. Indonesia
  • Share of B2B E-Commerce, in % of Overall E-Commerce, 2022e
3.6. Thailand
  • E-Commerce Sales, by B2B, B2C and B2G, in USD billion, 2020 & 2021e
4. North America

4.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces, July 2022
4.2. USA
  • B2B E-Commerce Sales, in USD trillion, 2020 & 2021
  • Total B2B E-Commerce Sales and EDI Sales, in USD trillion, 2019-2021
  • B2B E-Commerce Sales, in USD billion, and Y-O-Y Change, in %, 2021-2025f
  • Breakdown of Total B2B Sales by B2B E-Commerce, EDI and Offline, in %, 2022e & 2027f
  • Share of Business Buyers Attracted to B2B E-Commerce Sites Due to Excellent User Experience, in %, 2021
  • Top Marketplaces That B2B Sellers Use to Sell Their Products, in % of B2B Decision Makers, June 2021
  • Breakdown of Maximum Order Value Brought Through Digital Self-Service and Remote Human Interactions for a New Product or Service, in % B2B Customers, November 2021
5. Europe
5.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces, August 2022
  • B2B E-Commerce Sales, in USD billion, and Y-O-Y Change, in %, 2021-2025f
  • Breakdown of Sellers’ Expectations of B2B E-Commerce Sales Development In the Next 5 Years, in % of B2B Sellers, 2021
  • Share of Enterprises Selling via B2B/B2G E-Commerce, in %, by Country, 2021 (1 of 2)
  • Share of Enterprises Selling via B2B/B2G E-Commerce, in %, by Country, 2021 (2 of 2)
5.2. UK
  • B2B E-Commerce Sales, in GBP billion, 2021e & 2024f
5.3. Germany
  • B2B Sales Channels Used, in % of B2B Sellers, July 2021
5.4. Italy
  • B2B E-Commerce Sales, in EUR billion, 2020 & 2021
  • B2B E-Commerce Exports, in EUR billion, 2020 & 2021
5.5. Spain
  • Share of B2B Companies Selling Through E-Commerce Sites, by Company Size, in %, 2019-2021
  • Share of B2B Companies Buying Through E-Commerce Sites, by Company Size, in %, 2019-2021
5.6. Poland
  • Share of Companies Selling Online to Other Companies, in %, April 2022
  • Success Factors That B2B Companies Experienced After Entering B2B E-Commerce, in % of B2B E-Commerce Sellers, April 2022
  • Top Ways in Which Companies Plan to Expand Their B2B E-Commerce Channel, in % of B2B E-Commerce Sellers, April 2022
10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
6. Latin America

6.1. Brazil
  • Overview of Selected B2B E-Commerce Marketplaces in Latin America, July 2022
6.2. Mexico
  • Interactions B2B Buyers with Digital Platforms, in %, April 2022
  • Top 3 Most Used B2B Purchasing Channels, in % of B2B Buyers, April 2022
  • Share of B2B Buyers Whose Expectations Are Not Met by B2B E-Commerce Sellers, in %, April 2022
  • Top Reasons for Dissatisfaction of B2B Buyers, in % of B2B Buyers, April 2022
7. Middle East and Africa
7.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces in MENA, July 2022
  • Selected B2B E-Commerce Marketplaces, inkl. Country, Total Funding, in USD million, Number of Products, Retailers and Suppliers, October 2021
  • Share of Orders Placed Via B2B E-Commerce Marketplaces, in % of B2B Buyers, January 2021
  • Share of Business Executives Who Believed That Businesses Would Use B2B E-Commerce More Often in the Future, in %, January 2021
  • Overview of Selected B2B E-Commerce Marketplaces in Africa, July 2022

Samples

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Companies Mentioned

A selection of companies mentioned in this report includes:

  • Alibaba.com
  • Amazon
  • Americanas Empresas
  • Averest
  • B2Brazil
  • Capiter
  • Cartona
  • Conrad
  • Fatura
  • DHGate.com
  • Ebay
  • Gloopor
  • Indiamart
  • Jumia
  • MaxAB
  • Mercateo
  • MSC Direct
  • Rakuten
  • Retailo
  • Sary
  • Scout Stock
  • TradeIndia
  • Tradeling
  • ThomasNet
  • Walmart
  • Wasoko
  • WeMENA
  • Yahoo!
  • ZAX

Methodology

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