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Global Athleisure Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

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  • 193 Pages
  • February 2024
  • Infogence Global Research
  • ID: 5397335
The Global Athleisure Market is estimated to be USD 188.46 Bn in 2023 and is expected to reach USD 367.98 Bn by 2028 growing at a CAGR of 14.32%

Market Dynamics

The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness. Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials' and young customers' perceptions towards athleisure products, thus driving the market growth. In addition, the release of new goods by Manufacturers that are made of durable, robust, and high-quality materials and can be used for a variety of activities such as yoga, cycling, jogging, mountain climbing, snowboarding, skiing, sailing, and other sports are propelling and creating more opportunities for the market growth.

However, the fluctuating price of raw materials and the availability of various counterfeit products available in physical stores and online stores are restraining and creating challenges for the market.

Market Segmentation

  • The Global Athleisure Market is segmented further based on Product Type, Distribution Channel, End User, Fabric, and Geography.
  • By Product Type, the market is classified as bottom wear, top wear, footwear, rash guard, wet suit, and others. Amongst all, the footwear segment is estimated to hold the highest market share during the forecast period.
  • By Distribution Channel, the market is classified as offline stores and online stores. Amongst the two, the offline stores segment is estimated to hold the highest market share during the forecast period.
  • By End Users, the market is classified as men, women, and kids. Amongst all, the women segment is estimated to hold the highest market share during the forecast period.
  • By Fabric, the market is classified as cotton, neoprene, nylon, polyester, polypropylene, and spandex. Amongst all, the cotton segment is estimated to hold the highest market share during the forecast period.
  • By Geography, North America is projected to lead the market.

Recent Developments

1. Puma & ac Milan launch new away kit celebrating fondazione milan promoting 'from milan to the world'initiative. - 21st July 2021
2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020

Company Profiles

Some of the companies covered in this report are Adidas AG, Asics Corporation, Columbia Sportswear Company, Dick's Sporting Goods, Inc, Gap Inc, Nike Inc, Puma SE, etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Athleisure Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Shareholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook
4 Market Influencers
4.1 Drivers
4.1.1 Growing Trend for Health and Wellness
4.1.2 Rising Trend of Athleisure in workspaces and social gatherings
4.1.3 Growing Millennials Population
4.2 Restraints
4.2.1 Availability of fake brands
4.2.2 Fluctuating Price of Raw Materials
4.3 Opportunities
4.3.1 Growing Demand for Stylish and Comfort Products
4.3.2 Growing Prominence of Online Shopping
4.4 Challenges
4.4.1 Instability in Commodity Market and High Cost of Athleisure
4.5 Trends
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Athleisure Market, By Product Type
6.1 Introduction
6.2 Bottom Wear
6.2.1 Leggings
6.2.2 Shorts
6.2.3 Tights
6.2.4 Yoga Pants
6.3 Top Wear
6.4 Footwear
6.4.1 Aqua Shoes
6.4.2 Aqua Socks
6.4.3 Sneakers
6.4.4 Sports Shoes
6.5 Rash Guard
6.6 Wet Suit
6.7 Others
7 Global Athleisure Market, By Distribution Channel
7.1 Introduction
7.2 Offline Stores
7.3 Online Stores
8 Global Athleisure Market, By End User
8.1 Introduction
8.2 Men
8.3 Women
8.4 Kids
9 Global Athleisure Market, By Fabric
9.1 Introduction
9.2 Cotton
9.3 Neoprene
9.4 Nylon
9.5 Polyester
9.6 Polypropylene
9.7 Spandex
10 Global Athleisure Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 South America
10.3.1 Brazil
10.3.2 Argentina
10.3.3 Chile
10.3.4 Colombia
10.4 Europe
10.4.1 UK
10.4.2 France
10.4.3 Germany
10.4.4 Italy
10.4.5 Spain
10.4.6 Netherlands
10.4.7 Sweden
10.4.8 Russia
10.4.9 Rest of Europe
10.5 Asia-Pacific
10.5.1 China
10.5.2 Japan
10.5.3 India
10.5.4 Indonesia
10.5.5 Malaysia
10.5.6 South Korea
10.5.7 Australia
10.5.8 Sri Lanka
10.5.9 Thailand
10.5.10 Rest of APAC
10.6 Middle-East and Africa
10.6.1 Qatar
10.6.2 Saudi Arabia
10.6.3 South Africa
10.6.4 United Arab Emirates
11 Competitive Landscape
11.1 Competitive Quadrant
11.2 Market Share Analysis
11.3 Strategic Initiatives
11.3.1 M&A and Investments
11.3.2 Partnerships and Collaborations
11.3.3 Product Developments and Improvements
12 Company Profiles
12.1 Adidas AG
12.2 American Eagle Outfitters Inc
12.3 Artemis S.A
12.4 Asics Corporation
12.5 Columbia Sportswear Company
12.6 DICK'S Sporting Goods, Inc
12.7 EYSOM
12.8 Esprit Retail
12.9 Gap Inc
12.10 Hennes & Mauritz AB (H&M)
12.11 Human Performance Engineering
12.12 Lululemon athletica inc.
12.13 NIKE, Inc
12.14 New Balance
12.15 PUMA SE
12.16 PVH Corp
12.17 Reebok
12.18 Skechers U.S.A., Inc
12.19 The North Face (VF Corporation (VFC))
12.20 Under Armour, Inc
12.21 VF Corporation
13 Appendix
13.1 Questionnaire

Companies Mentioned

  • Adidas AG
  • American Eagle Outfitters Inc
  • Artemis S.A
  • Asics Corporation
  • Columbia Sportswear Company
  • DICK'S Sporting Goods, Inc
  • Esprit Retail
  • Gap Inc
  • Hennes & Mauritz AB (H&M)
  • Human Performance Engineering
  • Lululemon athletica inc.
  • NIKE, Inc
  • New Balance
  • PVH Corp
  • Reebok
  • Skechers U.S.A., Inc
  • The North Face (VF Corporation (VFC))
  • Under Armour, Inc
  • VF Corporation