New Zealand Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the New Zealand market.
The total number of live births in New Zealand recorded a marginal 1.1% decline during 2014-2020. While the forecast slowdown in number of live births over 2020-2026 translates into a smaller total addressable market for baby foods, the decline in breastfeeding rates will bolster the prospects for baby food. The baby food sector grew with a CAGR of 3.04% during 2014-2020. The baby food sector witnessed little change in the competitive landscape during 2014-2020 with Danone and the Kraft Heinz Co remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms while the Kraft Heinz Co led in volume terms in 2020. The market is centered on milks in 2020; In value terms, the milks was the largest category in New Zealand's baby food sector but ranked second by volume. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 80% of overall sector values in 2020. After the first COVID-19 positive patients were identified, the New Zealand government imposed a strict lockdown on March 25, 2020, closing schools and businesses and shutting national borders. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly 3% CAGR.
What else does this report offer?
Scope
Reasons to Buy
The total number of live births in New Zealand recorded a marginal 1.1% decline during 2014-2020. While the forecast slowdown in number of live births over 2020-2026 translates into a smaller total addressable market for baby foods, the decline in breastfeeding rates will bolster the prospects for baby food. The baby food sector grew with a CAGR of 3.04% during 2014-2020. The baby food sector witnessed little change in the competitive landscape during 2014-2020 with Danone and the Kraft Heinz Co remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms while the Kraft Heinz Co led in volume terms in 2020. The market is centered on milks in 2020; In value terms, the milks was the largest category in New Zealand's baby food sector but ranked second by volume. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 80% of overall sector values in 2020. After the first COVID-19 positive patients were identified, the New Zealand government imposed a strict lockdown on March 25, 2020, closing schools and businesses and shutting national borders. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly 3% CAGR.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Baby milks category accounting for 61.4% of overall value sales in 2020. The category grew at a CAGR of 3.07% during 2014-2020, and is expected to grow at a CAGR of 2.91% during 2020-2026
- However, the baby cereals & dry meals category contracted by 2.76% CAGR during 2014-2020, and is expected to increase over the forecast period 2020-2026
- Baby wet meals category recorded growth at a CAGR of 3.41% during 2014-2020 and will continue to grow, although at a slower rate of 2.41%, over the forecast period
- The baby finger foods category grew from NZ$1.7 million (US$1.4 million) in 2014 to NZ$1.9 million (US$1.2 million) in 2020, registering a CAGR of 1.97%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive summary
- Market Environment
- Value and volume growth analysis by region
- Growth analysis of New Zealand compared to other leading countries in the Asia-Pacific market
- PCC and PCE of New Zealand compared to global and Asia-Pacific markets
- Background
- Births
- The consumer
- Socio demographic trends
- Working women
- Breastfeeding trends
- Regulations
- Overview
- New Zealand baby food sector snapshot
- Market size analysis
- Manufacturer Shares
- Category Analysis
- Baby milks
- Baby cereals & dry meals
- Baby meals
- Baby finger foods
- Production and trade
- Imports
- Exports
- Distribution
- Channel share analysis
- Baby food retailing
- Economic background
- GDP growth and inflation
- New Zealand - macroeconomic analysis
- Prospects and Forecasts
- Population growth
- Birth & population projections
- New Zealand baby food sector snapshot
- Impact of COVID-19
- Consumer attitude
- Definition
- Appendix
- Summary methodology
- About
List of Tables
- Birth & population trends, 2010-2020
- Live births by region, 2010, 2014-2019
- Live births, by ethnicity of child (annual dec), 2011-2020
- Breakdown of live births by age of mother, 2010-2019
- Number of women of childbearing age by age group, 2010,2016-2019
- Trends in the number of working women, 2010-2020
- Breastfeeding trends, 2017-2019
- Infant feeding data by ethnicity, 2019
- Breastfeeding by area, 2020
- Leading categories (value), 2020
- Leading categories (value), 2020
- Baby food: manufacturer shares, value & volume, %, 2014-2020
- Baby food: manufacturer shares by category, %, 2020
- Baby milks: facings by pack size, 2020
- Baby milks: brand price positioning analysis, 2020
- Baby milks: manufacturer shares, % value & volume, 2014-2020
- Baby cereals: facings by pack size, 2020
- Baby cereals: brand price positioning analysis, 2020
- Baby cereals & dry meals: manufacturer shares, % value & volume, 2014-2020
- Baby meals: facings by pack size, 2020
- Baby meals: brand price positioning analysis, 2020
- Baby meals: manufacturer shares, value & volume, %, 2014-2020
- Baby finger foods: facings by pack size, 2020
- Baby finger foods: brand price positioning analysis, 2020
- Baby finger foods: manufacturer shares, % value & volume, 2014-2020
- Baby milks & cereals: trends in imports, 2013-2020
- Imports of baby milks & cereals by country of origin, 2018-2020
- Other baby food : trends in imports, 2013-2020
- Imports of other baby food by country of origin, 2018-2020
- Baby milks & cereals: trends in exports, 2013-2020
- Exports of baby milks & cereals by country of destination, 2018-2020
- Other baby food: trends in exports, 2013-2020
- Exports of other baby food by country of destination, 2018-2020
- Change in distribution share, 2014-2020
- Baby food: sales by outlet type, % value, 2014-2020
- Baby food: sales by type of food & outlet type, % value, 2020
- Birth & population projections, 2014-2026
- Leading categories (value), 2020
- Baby food: category growth, 2020-2026
- Definitions - category
- Definitions - terminology
- Baby population, number of babies, 2014-2026
- Baby food: market value, current prices, 2014-2020
- Baby food: market value, constant prices, 2014-2020
- Baby food: market value, US$ million, 2014-2020
- Baby food: market volume, million kg, 2014-2020
- Baby food: per capita expenditure, current prices, 2014-2020
- Baby food: per capita expenditure, constant prices, 2014-2020
- Baby food: per capita expenditure, US$, 2014-2020
- Baby food: per capita consumption, kg, 2014-2020
- Baby milks: category trends, 2014-2020
- Baby milks: category segmentation, value & volume, 2014-2020
- Baby milks powder: brand price analysis, 2020
- Baby cereals & dry meals: category trends, 2014-2020
- Baby meals: category trends, 2014-2020
- Baby finger foods: category trends, 2014-2020
- Baby food: market value forecasts, current prices, 2020-2026
- Baby food: market value forecasts, constant prices, 2020-2026
- Baby food: market value forecasts, US$ million, 2020-2026
- Baby food: market volume forecasts, million kg, 2020-2026
- Baby food: per capita expenditure, current prices, 2020-2026
- Baby food: per capita expenditure, constant prices, 2020-2026
- Baby food: per capita expenditure, US$, 2020-2026
- Baby food: per capita consumption, kg, 2020-2026
- Facings allocation by product type
List of Figures
- Value and volume share of New Zealand in the global and Asia Pacific baby food sector, 2019-2024
- New Zealand compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison New Zealand, Asia Pacific, and global, 2014-2024
- PCE comparison New Zealand, Asia Pacific, and global, 2014-2024
- Baby food: sector size (value), 2014-2020
- Baby food: sector size (volume), 2014-2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby food: manufacturer shares, value %, 2020
- Baby food: manufacturer shares, volume %, 2020
- Baby food: manufacturer shares by category, %, 2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby milks: per capita expenditure & consumption, 2014-2020
- Baby milks: per capita expenditure & consumption by age group, 2014-2020
- Baby milks: segmentation, value and volume, 2014-2020
- Leading companies (in value and volume terms) in the baby milk category, 2020
- Market size and growth analysis by value and volume, baby cereals category, 2014-2026
- Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby cereals category, 2020
- Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
- Baby meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby wet meals category, 2020
- Market size and growth analysis by value and volume, baby finger foods category, 2014-2026
- Baby finger foods: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby finger foods category, 2020
- Share of key distribution channels (in value terms) baby food, 2020
- Key distribution channel share by category (in value terms), 2020
- GDP at current prices (NZ$ billion)
- Real GDP growth rate (%) (2013-2026)
- Consumer price inflation (%) (2013-2026)
- Unemployment rate
- Live births
- Baby population
- Total population
- Crude birth rate
- Sector forecast (value) & (volume)
- Per capita expenditure, 2019
- Per capita consumption, 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone
- Kraft Heinz
- McCallums
