+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Print Advertising Market Report & Forecast 2021-2026

  • ID: 5401427
  • Report
  • August 2021
  • Region: Global
  • 95 pages
  • IMARC Group
Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print.

This shift has, therefore, affected the growth of the global print advertising market. According to the publisher's new report, titled “Global Print Advertising Market Report & Forecast 2021-2026”, the market reached a value of US$ 67.3 Billion in 2020. Despite the market’s declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors.

A large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or it is considered a symbol of respectability for educated families. Moreover, print ads are less intrusive and at the same time provide unlimited exposure than other forms of media as the reader can study the advertisement at his leisure without any time limit or interruptions. Print media also provides position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication.

Findings from the report further suggest that while the print advertising market is declining in developed markets, it is experiencing a balanced growth in emerging markets. Looking forward, the publisher expects the global print advertising market to continue to decline during the next five years.

The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.

This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porter’s five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.
Note: Product cover images may vary from those shown
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Print Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Region
5.5.1 Asia Pacific
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Europe, Middle East and Africa
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 North America
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Latin America
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.6 Newspaper Advertising
5.6.1 Advertising Revenue: Current and Historical Market Trends
5.6.2 Circulation Revenue: Current and Historical Market Trends
5.6.3 Market Breakup by Region
5.6.4 Major Newspapers: Performance by Readership
5.6.5 Market Forecast
5.7 Magazine Advertising
5.7.1 Advertising Revenue: Current and Historical Market Trends
5.7.2 Circulation Revenue: Current and Historical Market Trends
5.7.3 Market Breakup by Region
5.7.4 Major Magazines: Performance by Readership
5.7.5 Market Forecast
5.8 Market Breakup by Industry
5.8.1 Retail
5.8.1.1 Current and Historical Market Trends
5.8.1.2 Market Forecast
5.8.2 Electronics and Telecommunications
5.8.2.1 Current and Historical Market Trends
5.8.2.2 Market Forecast
5.8.3 Insurance and Finance
5.8.3.1 Current and Historical Market Trends
5.8.3.2 Market Forecast
5.8.4 Others
5.8.4.1 Current and Historical Market Trends
5.8.4.2 Market Forecast
5.9 Market Forecast
5.10 Print Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Print Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges

6 Global Print Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players

List of Figures
Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5: Global: Advertising Market: Share of Key Players (in %)
Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 9: Global: Print Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 10: Global: Print Advertising Market: Breakup by Segment (in %), 2015-2020
Figure 11: Global: Print Advertising Market: Value Breakup by Region (in %), 2021 and 2026
Figure 12: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2021-2026
Figure 13: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020
Figure 14: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 15: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020
Figure 16: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 17: North America: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020
Figure 18: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 19: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020
Figure 20: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 21: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 22: Global: Circulation Revenue of Newspapers (in Billion US$)
Figure 23: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2020
Figure 24: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
Figure 25: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 26: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 27: Global: Circulation Revenue of Magazines (in Billion US$)
Figure 28: Global: Magazine Print Advertising Market: Value Breakup by Region (in %), 2020
Figure 29: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 30: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 31: Global: Print Advertising Market: Breakup by Industry (in %), 2020
Figure 32: Global: Print Advertising Market (Retail): Sales Value (in Billion US$), 2015 and 2020
Figure 33: Global: Print Advertising Market Forecast (Retail): Sales Value (in Billion US$), 2021-2026
Figure 34: Global: Print Advertising Market (Electronics and Telecommunications): Sales Value (in Billion US$), 2015 and 2020
Figure 35: Global: Print Advertising Market Forecast (Electronics and Telecommunications): Sales Value (in Billion US$), 2021-2026
Figure 36: Global: Print Advertising Market (Insurance and Finance): Sales Value (in Billion US$), 2015 and 2020
Figure 37: Global: Print Advertising Market Forecast (Insurance and Finance): Sales Value (in Billion US$), 2021-2026
Figure 38: Global: Print Advertising Market (Other Industries): Sales Value (in Billion US$), 2015 and 2020
Figure 39: Global: Print Advertising Market Forecast (Other Industries): Sales Value (in Billion US$), 2021-2026
Figure 40: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 41: Print Advertising Market: SWOT Analysis
Figure 42: Print Advertising Market: Value Chain Analysis
Figure 43: Print Advertising Market: Porter’s Five Forces Analysis

List of Tables
Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020
Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2021-2026
Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2021-2026
Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2021-2026
Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2021-2026
Table 8: Global: Advertising Market: Competitive Structure
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll