The Tunisia couscous market size reached 163,100 Tonnes in 2023. Looking forward, the publisher expects the market to reach 196,900 Tonnes by 2032, exhibiting a growth rate (CAGR) of 2.1% during 2023-2032.
Couscous refers to a type of North African food that is prepared by crushed and steamed semolina made of durum wheat. Apart from being versatile and economical, couscous is loaded with nutritional qualities and provides macro and micro-nutrients required in a balanced diet. Couscous is the national dish of Tunisia and is generally served as a main course by combining sauces, meat, and vegetables, or as dessert, salad, sides, etc.
Owing to the growing working population with hectic and stressful lifestyles; convenient and easy-to-cook food products, such as couscous, have gained increasing popularity in the region. Furthermore, the rapid consumer shift towards high-protein and low-calorie diet in Tunisia has further catalyzed the demand for couscous. Additionally, couscous is convenient, affordable, and can be used in various traditional Tunisian recipes by mixing it with lamb meat, fish meat, or dry fruits, etc. Moreover, catalyzed by the rapid growth of the foodservice sector, along with the strengthening of retail channels in the country, the consumption of couscous is expected to rise in the coming years.
Medium Couscous
Thick Couscous
5 Kg
25 Kg
Others
Convenience Stores
Independent Retailers
Online
Others
What has been the impact of COVID-19 on the Tunisia couscous market?
What is the breakup of the Tunisia couscous market based on the thickness?
What is the breakup of the Tunisia couscous market based on the SKUs?
What is the breakup of the Tunisia couscous market based on the distribution channel?
What are the key driving factors and challenges in the Tunisia couscous market?
What is the structure of the Tunisia couscous market and who are the key players?
What is the degree of competition in the Tunisia couscous market?
What is the market share of key players in the Tunisia couscous market?
What is the market share of key brands in the Tunisia couscous market?
Couscous refers to a type of North African food that is prepared by crushed and steamed semolina made of durum wheat. Apart from being versatile and economical, couscous is loaded with nutritional qualities and provides macro and micro-nutrients required in a balanced diet. Couscous is the national dish of Tunisia and is generally served as a main course by combining sauces, meat, and vegetables, or as dessert, salad, sides, etc.
Owing to the growing working population with hectic and stressful lifestyles; convenient and easy-to-cook food products, such as couscous, have gained increasing popularity in the region. Furthermore, the rapid consumer shift towards high-protein and low-calorie diet in Tunisia has further catalyzed the demand for couscous. Additionally, couscous is convenient, affordable, and can be used in various traditional Tunisian recipes by mixing it with lamb meat, fish meat, or dry fruits, etc. Moreover, catalyzed by the rapid growth of the foodservice sector, along with the strengthening of retail channels in the country, the consumption of couscous is expected to rise in the coming years.
Key Market Segmentation:
The report provides an analysis of the key trends in each segment of the Tunisia couscous market report, along with forecasts for the period 2024-2032. Our report has categorized the market based on thickness, SKUs and distribution channel.Breakup by Thickness:
Fine CouscousMedium Couscous
Thick Couscous
Breakup by SKUs:
1 Kg5 Kg
25 Kg
Others
Breakup by Distribution Channel:
Supermarkets and HypermarketsConvenience Stores
Independent Retailers
Online
Others
Competitive Landscape:
The report has also examined the competitive landscape of the market and some of the key players include L’Epi D’Or, La Rose Blanche Group, La Société des Industries Alimentaires Maghrébine (SIAM), Medilife, and Societe Les Industries Alimentaires Randa SA (SIA RANDA).Key Questions Answered in This Report:
How has the Tunisia couscous market performed so far and how will it perform in the coming years?What has been the impact of COVID-19 on the Tunisia couscous market?
What is the breakup of the Tunisia couscous market based on the thickness?
What is the breakup of the Tunisia couscous market based on the SKUs?
What is the breakup of the Tunisia couscous market based on the distribution channel?
What are the key driving factors and challenges in the Tunisia couscous market?
What is the structure of the Tunisia couscous market and who are the key players?
What is the degree of competition in the Tunisia couscous market?
What is the market share of key players in the Tunisia couscous market?
What is the market share of key brands in the Tunisia couscous market?
Table of Contents
1 Preface3 Executive Summary11 Prices Analysis
2 Scope and Methodology
4 Introduction
5 Tunisia Couscous Market
6 Market Breakup by Thickness
7 Market Breakup by SKUs
8 Market Breakup by Distribution Channel
9 SWOT Analysis
10 Value Chain Analysis
12 Porters Five Forces Analysis
13 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- L’Epi D’Or
- La Rose Blanche Group
- La Société des Industries Alimentaires Maghrébine (SIAM)
- Medilife
- Societe Les Industries Alimentaires Randa SA (SIA RANDA).
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 130 |
| Published | July 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value in 2023 | 163100 Tonnes |
| Forecasted Market Value by 2032 | 196900 Tonnes |
| Compound Annual Growth Rate | 2.1% |
| Regions Covered | Tunisia |
| No. of Companies Mentioned | 5 |
