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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

  • ID: 5401519
  • Report
  • August 2021
  • Region: Morocco
  • 108 Pages
  • IMARC Group

FEATURED COMPANIES

  • Atlas Couscous
  • DALIA Corp.
  • DARI
  • FORAFRIC MAROC
  • KAYNA Group
The Morocco couscous market to grow at a CAGR of 4.5% during the forecast period (2021-2026). Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.

Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.

In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population.

Report Scope:

Market Breakup by Thickness

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous

Market Breakup by SKUs

  • 1 Kg
  • 5 Kg
  • 25 Kg
  • Others

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.

Key Questions Answered in This Report:

  • How has the Morocco couscous market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Morocco couscous market?
  • What is the breakup of the Morocco couscous market based on the thickness?
  • What is the breakup of the Morocco couscous market based on the SKUs?
  • What is the breakup of the Morocco couscous market based on the distribution channel?
  • What are the key driving factors and challenges in the Morocco couscous market?
  • What is the structure of the Morocco couscous market and who are the key players?
  • What is the degree of competition in the Morocco couscous market?
  • What is the market share of key players in the Morocco couscous market?
  • What is the market share of key brands in the Morocco couscous market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Atlas Couscous
  • DALIA Corp.
  • DARI
  • FORAFRIC MAROC
  • KAYNA Group
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Morocco Couscous Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Thickness
6.1 Fine Couscous
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Medium Couscous
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Thick Couscous
6.3.1 Market Trends
6.3.2 Market Forecast

7 Market Breakup by SKUs
7.1 1 Kg
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 Kg
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 25 Kg
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast

8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Independent Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast

9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis
10.1 Overview
10.2 Inbound Logistics
10.3 Operations
10.4 Outbound Logistics
10.5 Marketing and Sales

11 Price Analysis

12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Competitive Landscape
13.1 Market Structure
13.2 Key Players Product Benchmarking
13.3 Key Players & Brands Market Share
13.4 Profiles of Key Players
13.4.1 Atlas Couscous
13.4.1.1 Company Overview
13.4.1.2 Product Portfolio
13.4.1.3 SWOT Analysis
13.4.2 Complexe Alimentaire Zine (CALZ)
13.4.2.1 Company Overview
13.4.2.2 Product Portfolio
13.4.2.3 SWOT Analysis
13.4.3 DALIA Corp.
13.4.3.1 Company Overview
13.4.3.2 Product Portfolio
13.4.3.3 SWOT Analysis
13.4.4 DARI
13.4.4.1 Company Overview
13.4.4.2 Product Portfolio
13.4.4.3 SWOT Analysis
13.4.5 FORAFRIC MAROC
13.4.5.1 Company Overview
13.4.5.2 Product Portfolio
13.4.5.3 SWOT Analysis
13.4.6 KAYNA Group
13.4.6.1 Company Overview
13.4.6.2 Product Portfolio
13.4.6.3 SWOT Analysis
13.5 List of Other Moroccan Players

List of Figures
Figure 1: Morocco: Couscous Market: Major Drivers and Challenges
Figure 2: Morocco: Couscous Market: Consumption Volume (in Tonnes), 2015-2020
Figure 3: Morocco: Couscous Market: Sales Value (in Million US$), 2015-2020
Figure 4: Morocco: Couscous Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 5: Morocco: Couscous Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 6: Morocco: Fine Couscous Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 7: Morocco: Fine Couscous Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Morocco: Fine Couscous Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 9: Morocco: Fine Couscous Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Morocco: Medium Couscous Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 11: Morocco: Medium Couscous Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Morocco: Medium Couscous Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 13: Morocco: Medium Couscous Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Morocco: Thick Couscous Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 15: Morocco: Thick Couscous Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Morocco: Thick Couscous Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 17: Morocco: Thick Couscous Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Morocco: Couscous (1 Kg) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 19: Morocco: Couscous (1 Kg) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Morocco: Couscous (1 Kg) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 21: Morocco: Couscous (1 Kg) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Morocco: Couscous (5 Kg) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 23: Morocco: Couscous (5 Kg) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Morocco: Couscous (5 Kg) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 25: Morocco: Couscous (5 Kg) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Morocco: Couscous (25 Kg) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 27: Morocco: Couscous (25 Kg) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Morocco: Couscous (25 Kg) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 29: Morocco: Couscous (25 Kg) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 31: Morocco: Couscous (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 33: Morocco: Couscous (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Morocco: Couscous (Supermarkets and Hypermarkets) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 35: Morocco: Couscous (Supermarkets and Hypermarkets) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 36: Morocco: Couscous (Convenience Stores) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 37: Morocco: Couscous (Convenience Stores) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 38: Morocco: Couscous (Independent Retailers) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 39: Morocco: Couscous (Independent Retailers) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 40: Morocco: Couscous (Online) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 41: Morocco: Couscous (Online) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 42: Morocco: Couscous (Others) Market: Consumption Volume (in Tonnes), 2015 & 2020
Figure 43: Morocco: Couscous (Others) Market Forecast: Consumption Volume (in Tonnes), 2021-2026
Figure 44: Morocco: Couscous Industry: SWOT Analysis
Figure 45: Morocco: Couscous Industry: Value Chain Analysis
Figure 46: Morocco: Dried Pasta Prices Vs Couscous Prices (in US$/Kg), 2015-2020
Figure 47: Morocco: Dried Pasta Prices Vs Couscous Prices (in US$/Kg), 2021-2026
Figure 48: Morocco: Couscous Industry: Porter’s Five Forces Analysis
Figure 49: Morocco: Couscous Market: Key Players & Brands Share (Volume Terms)
Figure 50: Morocco: Couscous Market: Key Players & Brands Share (Value Terms)

List of Tables
Table 1: Morocco: Couscous Market: Key Industry Highlights, 2020 & 2026
Table 2: Morocco: Couscous Consumption Volume Forecast: Breakup by Thickness (in Tonnes), 2021-2026
Table 3: Morocco: Couscous Consumption Volume Forecast: Breakup by SKUs (in Million US$), 2021-2026
Table 4: Morocco: Couscous Consumption Volume Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Morocco: Couscous Market: Competitive Structure
Table 6: Morocco: Couscous Industry: Key Players Product Benchmarking
Table 7: Morocco: Couscous Industry: List of Other Players
Note: Product cover images may vary from those shown
  • Atlas Couscous
  • Complexe Alimentaire Zine (CALZ)
  • DALIA Corp.
  • DARI
  • FORAFRIC MAROC
  • KAYNA Group
Note: Product cover images may vary from those shown

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