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Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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  • 118 Pages
  • September 2023
  • Region: Morocco
  • IMARC Group
  • ID: 5401519
The Morocco couscous market size reached US$ 455.1 Million in 2022. Looking forward, the publisher expects the market to reach US$ 639.3 Million by 2028, exhibiting a growth rate (CAGR) of 6% during 2023-2028.

Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.

In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each segment of the Morocco couscous market report, along with forecasts for the period 2023-2028. The report has categorized the market based on thickness, SKUs and distribution channel.

Breakup by Thickness:

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous

Breakup by SKUs:

  • 1 Kg
  • 5 Kg
  • 25 Kg
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.

Key Questions Answered in This Report:

  • How has the Morocco couscous market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Morocco couscous market?
  • What is the breakup of the Morocco couscous market based on the thickness?
  • What is the breakup of the Morocco couscous market based on the SKUs?
  • What is the breakup of the Morocco couscous market based on the distribution channel?
  • What are the key driving factors and challenges in the Morocco couscous market?
  • What is the structure of the Morocco couscous market and who are the key players?
  • What is the degree of competition in the Morocco couscous market?
  • What is the market share of key players in the Morocco couscous market?
  • What is the market share of key brands in the Morocco couscous market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Morocco Couscous Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Thickness
6.1 Fine Couscous
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Medium Couscous
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Thick Couscous
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by SKUs
7.1 1 Kg
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 5 Kg
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 25 Kg
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Convenience Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Independent Retailers
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Online
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
10.1 Overview
10.2 Inbound Logistics
10.3 Operations
10.4 Outbound Logistics
10.5 Marketing and Sales
11 Price Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players Product Benchmarking
13.3 Key Players & Brands Market Share
13.4 Profiles of Key Players
13.4.1 Atlas Couscous Company Overview Product Portfolio SWOT Analysis
13.4.2 Complexe Alimentaire Zine (CALZ) Company Overview Product Portfolio SWOT Analysis
13.4.3 DALIA Corp. Company Overview Product Portfolio SWOT Analysis
13.4.4 DARI Company Overview Product Portfolio SWOT Analysis
13.4.5 FORAFRIC MAROC Company Overview Product Portfolio SWOT Analysis
13.4.6 KAYNA Group Company Overview Product Portfolio SWOT Analysis
13.5 List of Other Moroccan Players

Companies Mentioned

  • Atlas Couscous
  • Complexe Alimentaire Zine (CALZ)
  • DALIA Corp.
  • DARI
  • KAYNA Group



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