The Morocco couscous market size reached US$ 481.6 Million in 2023. Looking forward, the publisher expects the market to reach US$ 763.1 Million by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2023-2032.
Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.
In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population.
Medium Couscous
Thick Couscous
5 Kg
25 Kg
Others
Convenience Stores
Independent Retailers
Online
Others
What has been the impact of COVID-19 on the Morocco couscous market?
What is the breakup of the Morocco couscous market based on the thickness?
What is the breakup of the Morocco couscous market based on the SKUs?
What is the breakup of the Morocco couscous market based on the distribution channel?
What are the key driving factors and challenges in the Morocco couscous market?
What is the structure of the Morocco couscous market and who are the key players?
What is the degree of competition in the Morocco couscous market?
What is the market share of key players in the Morocco couscous market?
What is the market share of key brands in the Morocco couscous market?
Couscous is a traditional North African dish that is made up of crushed and steamed granules of durum wheat semolina. Moreover, couscous is healthy, convenient, easy-to-make, delicious, offers versatility, and comes with health claims such as gluten-free and whole-grain food. In Morocco, the prevalent trend of westernization has led to the introduction of newer and innovative couscous preparation recipes.
In recent times, the rising consumer health consciousness towards high obesity levels have augmented the consumption of couscous, accounting to its low-caloric value and high protein/fiber content. Furthermore, the increasing demand for ready-to-eat food items, coupled with the wide availability of traditional, canned, frozen, microwavable couscous variants across the Moroccan retail channels, has been supporting the market growth. Additionally, the introduction of flavored and organic couscous products caters to the changing tastes and preferences of the Moroccan population.
Key Market Segmentation:
The report provides an analysis of the key trends in each segment of the Morocco couscous market report, along with forecasts for the period 2024-2032. Our report has categorized the market based on thickness, SKUs and distribution channel.Breakup by Thickness:
Fine CouscousMedium Couscous
Thick Couscous
Breakup by SKUs:
1 Kg5 Kg
25 Kg
Others
Breakup by Distribution Channel:
Supermarkets and HypermarketsConvenience Stores
Independent Retailers
Online
Others
Competitive Landscape:
The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.Key Questions Answered in This Report:
How has the Morocco couscous market performed so far and how will it perform in the coming years?What has been the impact of COVID-19 on the Morocco couscous market?
What is the breakup of the Morocco couscous market based on the thickness?
What is the breakup of the Morocco couscous market based on the SKUs?
What is the breakup of the Morocco couscous market based on the distribution channel?
What are the key driving factors and challenges in the Morocco couscous market?
What is the structure of the Morocco couscous market and who are the key players?
What is the degree of competition in the Morocco couscous market?
What is the market share of key players in the Morocco couscous market?
What is the market share of key brands in the Morocco couscous market?
Table of Contents
1 Preface3 Executive Summary11 Price Analysis
2 Scope and Methodology
4 Introduction
5 Morocco Couscous Market
6 Market Breakup by Thickness
7 Market Breakup by SKUs
8 Market Breakup by Distribution Channel
9 SWOT Analysis
10 Value Chain Analysis
12 Porters Five Forces Analysis
13 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Atlas Couscous
- Complexe Alimentaire Zine (CALZ)
- DALIA Corp.
- DARI
- FORAFRIC MAROC
- KAYNA Group
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 138 |
| Published | July 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 481.6 Million |
| Forecasted Market Value ( USD | $ 763.1 Million |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Morocco |
| No. of Companies Mentioned | 6 |
