The Burmese make-up sector is led by the face make-up category in value terms and volume terms in 2020. The lip make-up category is forecast to register the fastest value growth during 2020-2025. L'Oréal S.A., Revlon, Inc. and Nanda Co. Ltd are the top three companies in the Burmese make-up sector
The publisher's Country Profile report on the make-up sector in the Myanamar provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The publisher's Country Profile report on the make-up sector in the Myanamar provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2015-2025
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.
Scope
- Per capita consumption and expenditure of make-up in Myanmar was lower than the global and regional levels in 2020
- The per capita consumption of face make-up was higher than other make-up categories in 2020
- Health & beauty stores was the leading distribution channel in the Myanmar make-up sector
- L’Oreal S.A. is the leading company in Burmese make-up sector in 2020
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1: Market Environment
- Value and Volume Share of Myanmar in the Global and Western European Markets
- Growth Analysis of Myanmar Compared to Other Leading Countries in the Asia Pacific Market
- PCC and PCE of Myanmar Compared to Global and Asia Pacific Market
- Part 2: Sector Deep Dive
- Myanmar Make up Sector Snapshot
- Market Size Analysis
- Cross Category Comparison Value Growth Analysis and Category Winners and Losers
- Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis Category: Eye Make Up
- Segment Level Analysis (in Value Terms) Eye Make Up
- Segment Level Analysis (in Volume Terms) Eye Make Up
- Market Size Analysis Category: Face Make Up
- Segment Level Analysis (in Value Terms) Face Make Up
- Segment Level Analysis (in Volume Terms) Face Make Up
- Market Size Analysis Category: Lip Make Up
- Segment Level Analysis (in Value Terms) Lip Make Up
- Segment Level Analysis (in Volume Terms) Lip Make Up
- Market Size Analysis Category: Nail Make Up
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies Value Share
- Leading Companies(Mass Vs Premium) Value Share
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Degree of Consolidation/Fragmentation by Category
- Methodology
- Definitions
- Appendix
List of Tables
- Leading Value Categories
- Fastest Growing Segments (Value), 2020
- Cross Category Comparison By Value (2015-2025)
- Cross Category Comparison By Volume (2015-2025)
- Per Capita Consumption (By Category), Myanmar Compared to Asia Pacific and Global Levels (in Units), 2020
- Eye Make Up Value Analysis by Segment, 2015-2025
- Eye Make Up Volume Analysis by Segment, 2015-2025
- Face Make Up Value Analysis by Segment, 2015-2025
- Face Make Up Volume Analysis by Segment, 2015-2025
- Lip Make Up Value Analysis by Segment, 2015-2025
- Lip Make Up Volume Analysis by Segment, 2015-2025
- Change in Distribution Share, 2015 2020
- Top Five Companies Share by Brand (in Value Terms) in the Make up Sector, 2020
- Brand Shares of Top Five Companies (in Value Terms) by Category, 2020
- Category Data, by Segment
- Per Capita Consumption (in Units), 2015-2025
- Per Capita Expenditure (US$), 2015-2025
- Make up Sales Distribution in Myanmar By Category (MMK Million), 2020
- Brand Share (in Value Terms) in the Make up Sector, 2020
- Brand Share (in Value Terms) in the Make up Sector, by Category, 2020
List of Figures
- Value and Volume Share of Myanmar in the Global and Asia Pacific Make up Sector, 2020 2025
- Myanmar Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape
- PCC Comparison Myanmar, Western Europe, and Global, 2015-2025
- PCE Comparison Myanmar, Western Europe, and Global, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Make up Sector, 2015-2025
- Cross Category Comparison Value Growth Analysis and Category Winners and Losers
- Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
- Market Size and Growth Analysis by Value and Volume , Eye Make Up Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Face Make Up Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Lip Make Up Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Nail Make Up Category, 2015-2025
- Share of Key Distribution Channels (in Value Terms) Make up, 2020
- Key Distribution Channel Share by Category (in Value Terms), 2020
- Leading Companies (in Value Terms) in the Make up Sector, 2020
- Leading Companies in Mass and Premium Segmentation (In Value Terms) in the Make Up Sector 2020
- Category Wise Consolidation/Fragmentation (in Value Terms) Make up , 2020
- List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L'Oreal S.A.
- Revlon Inc
- Nanda Co.Ltd
- Nature Republic
- LG Corp
