Online Retailing in Malaysia - Market Shares, Summary and Forecasts to 2025

This report provides in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics and the impact of COVID-19 on online retail sales in the country.

This report provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in Malaysia. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments. The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2020 along with recent key developments.

Scope

• Malaysia’s online retail sales grew by 40% in 2020 and are expected to grow by 128.7% during the period 2020-25.
• High internet and smartphone penetration in Malaysia, along with government measures to boost digitalization have cushioned the impact of the pandemic on the country’s retail industry.
• Online sales in the Malaysian food & groceries sector grew by 66% in 2020, driven by precautionary buying and a spending shift to online channels as a result of the pandemic.
• Greater consumers’ acceptance to digital engagement and virtual medium will fuel long term online health & beauty sales, which is expected to grow at a CAGR of 16.1% during 2020-25.

Reasons to Buy

• Gain a comprehensive view of the online retail industry and forecasts to 2025
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the online retail market
• Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential
• Understand who the main competitors are in the sectors and their price positioning