United Kingdom (UK) Stationery and Cards Market 2020-2025 report offers comprehensive insight and analysis of the stationery & cards market (including forecasts up to 2025), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on eight key sub-categories: paper & notebooks, writing & drawing instruments, desk accessories, postage & packaging, storage, arts & crafts, other stationery and greeting cards. Consumer data is based on our 2021 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers; our 2021 UK Greeting Cards survey, using a panel of 2,000 nationally representative consumers; and our 2021 UK Stationery survey, using a panel of 2,000 nationally representative consumers.
The UK stationery & greeting cards market declined year-on-year by 9.3% in 2020, as the COVID-19 pandemic dampened demand for categories such as greeting cards and desk accessories. With UK non-essential stores reopening from 12 April, the stationery & greeting cards market will rebound this year. However, the market is not expected to fully recover to 2019 levels until 2023.
The UK stationery & greeting cards market declined year-on-year by 9.3% in 2020, as the COVID-19 pandemic dampened demand for categories such as greeting cards and desk accessories. With UK non-essential stores reopening from 12 April, the stationery & greeting cards market will rebound this year. However, the market is not expected to fully recover to 2019 levels until 2023.
Scope
- Social distancing measures preventing mass gatherings to celebrate occasions, such as birthdays and weddings, has caused less need for consumers to purchase greeting cards. With UK non-essential stores reopening from 12 April, the stationery & greeting cards market will rebound this year. The market, however, will not fully recover to 2019 levels until 2023. Storage and desk accessories will drive growth in this market, boosted by the increasing acceptance for employees to work from home, encouraging spend in these categories.
- Consumers' preference for purchasing greeting cards online has grown, as shopping through an app offers a convenient way to upload images directly from a phone's photo library. More retailers are creating apps to compete with online pureplays to meet this demand.
- "Non-essential stores experienced large declines in sales in 2020 as they remained closed throughout numerous lockdowns. Card Factory suffered throughout the COVID-19 pandemic as it was forced to temporarily shut its stores and failed to transfer its customers to its online operations, and its ranking in the stationery & greeting cards market fell from first in 2019 to third in 2020."
Reasons to Buy
- Using our five year forecasts to 2025, learn which subcategories in the stationery & cards market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of stationery & cards purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.
- Use our in-depth analysis of the challenges faced by market leader WH Smith in order to understand how to steal shoppers and market share.
- Discover which segments of the market are forecast to prosper out to 2025, and understand which retailers are best placed to take advantage.
- Utilise our online forecasts to 2025 to consider how to exploit online potential and decide which age groups to target via the channel.
Table of Contents
- Executive summary
- Full recovery of the stationery & greeting cards market post the COVID-19 pandemic will occur by 2023
- The greeting cards market will underperform the total market over the next five year
- Non-essential stores experienced large declines in sales in 2020 as they remained closed throughout numerous lockdowns
- KEY TRENDS
- Market drivers
- Market inhibitors
- Key Trends: sustainability
- Key Trends: value stationery
- Key Trends: work from home ranges
- Key Trends: e-commerce disruptors become key players
- Strategies for success
- MARKET SIZE AND FORECASTS
- Five year growth 2015-2025
- Market size, 2015-2025
- CATEGORY PERFORMANCE AND FORECASTS
- Key category trends
- Top stationery & cards categories
- Market by category %, 2015-2025
- Category segment value and forecast, 2020 & 2025
- CHANNEL PERFORMANCE AND FORECASTS
- Online market, 2015-2025
- Channel growth, 2015-2025
- Market by channel, 2020 and 2025
- Channel value and forecast, 2020 and 2025
- REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
- Top 10 retailers, 2020
- Market shares of the top 10 retailers
- Top 20 most visited and purchased from retailers for stationery, 2021
- Top 20 most purchased from retailers for greeting cards, 2021
- Stationery competitor overlap, 2021
- Greeting cards competitor overlap, 2021
- COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
- WH Smith
- Paperchase
- Card Factory
- The Works
- COMPETITIVE LANDSCAPE: RETAILERS TO WATCH
- Retailers to watch
- CONSUMERS
- Key consumer trends
- Stationery penetration and profile
- Stationery category penetration
- Greeting cards penetration and profile
- Greeting cards category penetration
- Greeting cards occasions penetration
- Stationery channel usage
- Fulfilment methods
- Greeting cards channel usage
- Stationery purchase frequency
- Stationery consumer drivers
- Stationery consumer inspiration
- Top brands and retailer own brands for stationery
- Stationery consumer styles and trends
- Stationery consumer trends
- Greeting cards consumer qualities
- Greeting cards consumer barriers
- Stationery consumer preferences
- Greeting cards consumer preferences
- METHODOLOGY, DEFINITIONS AND CONTACTS
List of Tables
- UK Stationery & Cards Category Segment Value and Forecast, 2020 & 2025
- UK Stationery & Cards Channel Value & Forecast, 2020 & 2025
- Top 10 UK Stationery & Cards Retailers, 2020
- UK Stationery Competitor Overlap, 2021
- UK Greeting Cards Competitor Overlap, 2021
- UK Stationery Category Penetration by Demographic, 2021
- UK Greeting Cards Category Penetration by Demographic, 2021
- UK Greeting Cards Occasions Penetration by Demographic, 2021
- UK Stationery Channel Usage by Demographic, 2021
- UK Stationery Fulfilment Methods, 2021
- UK Greeting Cards Channel Usage, 2021
- UK Stationery Consumer Drivers, 2021
- UK Greeting Cards Consumer Qualities, 2021
- UK Greeting Cards Consumer Barriers, 2021
List of Figures
- UK Stationery & Cards Market GBP m, 2015, 2020, 2025 & CAGR %
- UK Stationery & Cards Market Value GBP m, 2015-2025
- UK Stationery & Cards Market Annual Growth %, 2015-25
- Top 4 UK Stationery & Cards Categories by Value GBP m, 2020 & 2025
- Top 4 UK Stationery & Cards Categories by Value Growth %, CAGR 2020-2025
- UK Stationery & Cards Market by Category %, 2015-2025
- UK Stationery & Cards Online Market Size GBP m and Online Penetration %, 2015-2025
- UK Stationery & Cards Channel Growth, 2015-2025
- UK Stationery & Cards Market by Channel, 2020 and 2025
- Market Shares of Top 10 UK Stationery & Cards Retailers, 2020
- Top 20 Most Visited Retailers for Stationery %, 2021
- Top 20 Most Purchased from Retailers for Stationery %, 2021
- Top 20 Most Purchased from Retailers for Greeting cards %, 2021
- WH Smith’s UK Stationery & Cards sales GBP m, 2015-2020, and annual growth %
- WH Smith’s UK Stationery & Cards market share % 2015-2020
- WH Smith's UK Stationery Penetration %, 2021
- WH Smith's UK Greeting Cards Penetration %, 2021
- Paperchase’s UK Stationery & Cards sales GBP m, 2015-2020, and annual growth %
- Paperchase’s UK Stationery & Cards market share % 2015-2020
- Parerchase's UK Stationery Penetration %, 2021
- Paperchase's UK Greeting Cards Penetration %, 2021
- Card Factory’s UK Stationery & Cards sales GBP m, 2015-2020, and annual growth %
- Card Factory’s UK Stationery & Cards market share % 2015-2020
- Card Factory's UK Greeting Cards Penetration %, 2021
- The Works’ UK Stationery & Cards sales GBP m, 2015-2020, and annual growth %
- The Works’ UK Stationery & Cards market share % 2015-2020
- The Works' UK Stationery Penetration %, 2021
- UK Stationery Penetration %, 2021
- UK Stationery Profile %, 2021
- UK Stationery Penetration %, 2021
- UK Greeting Cards Penetration %, 2021
- UK Greeting Cards Profile %, 2021
- UK Greeting Cards Penetration %, 2021
- UK Greeting Cards Penetration %, 2021
- UK Stationery Channel Usage %, 2021
- UK Stationery Fulfilment Methods %, 2021
- UK Greeting Cards Channel Usage %, 2021
- UK Stationery Purchase Frequency, 2021
- UK Stationery Consumer Drivers %, 2021
- UK Stationery Consumer Inspiration %, 2021
- UK Stationery Consumer Social Media Inspiration %, 2021
- Top 20 Brands Consumers Purchased From %, 2021
- Retailers’ Own Brands Consumers Purchased From %, 2021
- UK Stationery Consumer Styles %, 2021
- UK Stationery Consumer Trends %, 2021
- UK Stationery Consumer Trends %, 2021
- UK Greeting Cards Consumer Qualities %, 2021
- UK Greeting Cards Consumer Barriers %, 2021
- UK Stationery Consumer Preferences, 2021
- UK Greeting Cards Consumer Preferences, 2021
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- WH Smith
- Tesco
- Card Factory
- Sainsbury's
- ASDA
- Wilko
- Moonpig
- Morrisons
- Hobbycraft
- Home Bargains
- Paperchase
- The Works
- Boomf
- Typo
- Papier
- Poundland
- B&M
- Ryman
- Poundstretcher
- Smiggle
- kikki.K
