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Headphones in Nigeria

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    Report

  • 19 Pages
  • July 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 5403258
Despite a difficult economic situation, with continuing elevated inflation and significant devaluation of the naira, headphones is expected to register volume growth. This is largely driven by the popularity of mass TWS earbuds, which is expected to register double-digit volume growth. In addition, the increasing proliferation of more affordable generic Chinese brands is contributing to the healthy growth.

The analyst's Headphones in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEADPHONES IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • TWS earbuds drives overall volume growth in headphones
  • Oraimo leading player in a highly fragmented landscape
  • Rapidly changing technology means headphones needs to be upgraded frequently
PROSPECTS AND OPPORTUNITIES
  • Double-digit volume growth over forecast period
  • Technological advances drives further volume growth of TWS earbuds
  • Faster, more reliable internet will facilitate e-commerce growth
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2018-2023
  • Table 2 Sales of Headphones by Category: Value 2018-2023
  • Table 3 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 7 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research