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Headphones in Turkey

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    Report

  • 20 Pages
  • July 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 5403264
Headphones registered slower volume growth in 2023 as the sharp rise in the cost of living led to a decline in disposable incomes. The devastating effects of the earthquake that took place in February 2023 had a noticeable impact on consumption of non-essential items too. Nonetheless, headphones are a popular item in consumer electronics and demand is rising, especially among the young population in the country.

The analyst's Headphones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEADPHONES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Headphones report slower volume growth in 2023
  • TWS earbuds gain appeal among young audiences
  • Higher unit prices lead to dynamic value growth
PROSPECTS AND OPPORTUNITIES
  • Headphones has considerable room for growth
  • Developments in mobile phone and gaming industry to benefit sales
  • E-commerce to become leading distribution channel
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2018-2023
  • Table 2 Sales of Headphones by Category: Value 2018-2023
  • Table 3 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 7 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 13 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research