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Headphones in Turkey

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    Report

  • 20 Pages
  • August 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 5403264
Headphones continues its significant, double-digit growth in 2022, in both volume and current value terms. Its rise is considerably lower than it has been over the last two years when sales were propelled by people stuck at home during restrictions. Nonetheless, there remains high demand in Turkey for products within headphones, particularly among the country’s large proportion of younger consumers.

The Headphones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEADPHONES IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Headphones enjoys continued high demand as it rises rapidly from small base
  • JBL, Xiaomi and AirPods hold top three spots
  • Brands cater to increasingly sophisticated consumer demand
PROSPECTS AND OPPORTUNITIES
  • Headphones holds potential for further healthy growth
  • TWS headphones to remain growth leader
  • E-commerce to expand as investment increases
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2017-2022
  • Table 2 Sales of Headphones by Category: Value 2017-2022
  • Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
CONSUMER ELECTRONICS IN TURKEY
EXECUTIVE SUMMARY
  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources