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Alternative Data Market Size, Share, & Trends Analysis Report by Data Type (Card Transactions, Mobile Application Usage, Social & Sentiment Data), by Industry, by Region, and Segment Forecasts, 2022-2030

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  • 95 Pages
  • April 2022
  • Region: Global
  • Grand View Research
  • ID: 5406434


  • 1010Data
  • Advan
  • Dataminr
  • Earnest Research
  • M Science
  • Preqin
The global alternative data market size is anticipated to reach USD 143.31 billion by 2030. The market is expected to expand at a CAGR of 54.4% from 2022 to 2030. The increasing emphasis on gaining alpha from hedge funds is expected to boost the demand for alternative data. The asset managers from hedge funds, mutual funds, private equity funds, pension funds, unit trusts, life insurance companies, and other BFSI entities are highly inclined to use alternative data to derive predictive insights. Moreover, the use of alternative data for risk management processes is also expected to drive market growth.

Nowadays, data sources are not limited to transactions, and email receipts as companies are finding ways to extract data from various emerging sources. These include social media, web traffic, mobile devices, sensors, IoT-based devices, satellites, and e-commerce portals. The data analysts utilize this data in correlation with each other to derive various hidden patterns and insights. However, the data collected from some of these sources conflict with privacy regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Thus, the data aggregators and end-users need regulatory compliance, which ensures their datasets are free from Personal Identifiable Information (PII).

North America dominated the market and accounted for a revenue share of more than 67.0% in 2021. The region is estimated to continue its dominance over the forecast period from 2022 to 2030. The emerging presence of numerous alternative data providers in the U.S is the major driving factor. Companies such as Advan, Eagle Alpha, M Science, and YipitData are providing various types of alternative data, including credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile usage, satellite, weather data, social and sentiment data, and web scraped data. The acquisitions and partnership initiatives from companies such as Nasdaq and S&P Global Platts is further expected to fuel regional market growth.

On the other hand, Asia Pacific is expected to emerge as one of the fastest-growing regional markets over the forecast period. This is due to rising use-cases of alternative data in BFSI, retail, automotive, and telecommunication industries. The use of alternative data for investments and risk assessment, particularly from companies in emerging economies, such as India and China, is expected to boost the regional market growth.

Alternative Data Market Report Highlights

  • Amidst the coronavirus pandemic, the companies are using alternative data collected from social media, mobile phones, applications, wearables, and other IoT-based devices to assess changes in consumer behavior patterns related to purchases and interests.
  • The credit and debit card transactions segment is anticipated to exhibit the highest CAGR from 2022 to 2030 owing to the high accuracy of the data type and significant demand from asset managers.
  • The hedge fund operators segment held the largest revenue share amongst all end-users in 2021 on account of rising demand for data from the investors and firms to identify lucrative investment opportunities and generate alpha.
  • The BFSI industry segment held the largest market share in 2021 as the entities such as hedge funds, mutual funds, and insurance companies are early adopters of alternative data.
  • North America dominated the market and accounted for over 67.0% share of revenue in 2021 and is expected to maintain its dominance from 2022 to 2030.
  • Emerging economies, such as India, Thailand, Singapore, and China, are expected to drive the market in the Asia Pacific owing to the rising use cases of alternative data for predictive risk assessment .

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Frequently Asked Questions about the Global Alternative Data Market

What is the estimated value of the Global Alternative Data Market?

The Global Alternative Data Market was estimated to be valued at $4.4 Billion in 2022.

What is the growth rate of the Global Alternative Data Market?

The growth rate of the Global Alternative Data Market is 54.4%, with an estimated value of $143.3 Billion by 2030.

What is the forecasted size of the Global Alternative Data Market?

The Global Alternative Data Market is estimated to be worth $143.3 Billion by 2030.

Who are the key companies in the Global Alternative Data Market?

Key companies in the Global Alternative Data Market include 1010Data, Advan, Dataminr, Earnest Research, M Science, Preqin, RavenPack, Thinknum Alternative Data and YipitData.


  • 1010Data
  • Advan
  • Dataminr
  • Earnest Research
  • M Science
  • Preqin

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
Chapter 3. Market Variable, Trends & Scope
3.1. Alternative Data Market-COVID 19 Impact Analysis
3.2. Alternative Data Market Trends
3.2.1. Technology Trends
3.2.2. Buyer Trends
3.2.3. Supplier Trends
3.2.4. Regulatory Trends
3.3. Alternative Data Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Opportunity Analysis
3.3.3. Market Challenge Analysis
3.4. Penetration & Growth Prospect Mapping
3.5. Alternative Data Market-Value Chain Analysis
3.6. Alternative Data Market Industry Analysis - Porter’s
3.6.1. Supplier Power
3.6.2. Buyer Power
3.6.3. Substitution Threat
3.6.4. Threat of New Entrants
3.6.5. Competitive Rivalry
3.7. Alternative Data Market Industry Analysis-PEST
3.7.1. Political & Legal Landscape
3.7.2. Environmental Landscape
3.7.3. Social Landscape
3.7.4. Technology Landscape
3.8. Major Deals & Strategic Alliances Analysis
3.8.1. Joint Ventures
3.8.2. Mergers & Acquisitions
3.8.3. Licensing & Partnership
3.8.4. Technology Collaborations
Chapter 4. Alternative Data Market: Data Type Estimates & Trend Analysis
4.1. Alternative Data Market: Data Type Analysis
4.1.1. Credit & Debit Card Transactions
4.1.2. Email Receipts
4.1.3. Geo-location (Foot Traffic) Records
4.1.4. Mobile Application Usage
4.1.5. Satellite & Weather Data
4.1.6. Social & Sentiment Data
4.1.7. Web Scraped Data
4.1.8. Web Traffic
4.1.9. Other Data Types
Chapter 5. Alternative Data Market: Industry Estimates & Trend Analysis
5.1. Alternative Data Market: Industry Analysis
5.1.1. Automotive
5.1.2. BFSI
5.1.3. Energy
5.1.4. Industrial
5.1.5. IT & Telecommunications
5.1.6. Media & Entertainment
5.1.7. Real Estate & Construction
5.1.8. Retail
5.1.9. Transportation & Logistics
5.1.10. Other Industries
Chapter 6. Alternative Data Market: End-user Estimates & Trend Analysis
6.1. Alternative Data Market: End-user Analysis
6.1.1. Hedge Fund Operators
6.1.2. Investment Institutions
6.1.3. Retail Companies
6.1.4. Other End-users
Chapter 7. Alternative Data Market: Regional Estimates & Trend Analysis
7.1. Alternative Data Market Share by Region, 2019 & 2028
7.2. North America
7.2.1. U.S.
7.2.2. Canada
7.2.3. Mexico
7.3. Europe
7.3.1. U.K.
7.3.2. Germany
7.3.3. France
7.4. Asia Pacific
7.4.1. China
7.4.2. India
7.4.3. Japan
7.5. South America
7.5.1. Brazil
7.6. Middle East & Africa
Chapter 8. Competitive Analysis
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company/ Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
8.3. Vendor Landscape
8.3.1. Key Company Analysis, 2021
8.4. Company Analysis
8.4.1. Company Market Position Analysis
8.4.2. Competitive Dashboard Analysis
Chapter 9. Competitive Landscape
9.1. 1010Data
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Recent Developments
9.2. Advan
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Recent Developments
9.3. Dataminr
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Recent Developments
9.4. Earnest Research
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Recent Developments
9.5. M Science
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Recent Developments
9.6. Preqin
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Recent Developments
9.7. RavenPack
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Recent Developments
9.8. Thinknum Alternative Data
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Recent Developments
9.9. UBS Evidence Lab
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Recent Developments
9.10. YipitData
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Recent Developments
  • 1010Data
  • Advan
  • Dataminr
  • Earnest Research
  • M Science
  • Preqin
  • RavenPack
  • Thinknum Alternative Data
  • UBS Evidence Lab
  • YipitData