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Global Carbonated Ready-to-Drink Tea Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

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  • 189 Pages
  • February 2024
  • Infogence Global Research
  • ID: 5410358
The Global Carbonated Ready-to-Drink Tea Market is estimated to be USD 5.44 Bn in 2023 and is expected to reach USD 7.95 Bn by 2028, growing at a CAGR of 7.90%.

Market Dynamics

Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

  • The Global Carbonated Ready-to-Drink Tea Market is segmented based on Type, Ingredients, Packaging, Distribution Channel, and Geography.
  • By Type, the market is classified into Black Tea, Fruit & Herbal Tea, Green Tea, Oolong Tea, Others.
  • By Ingredients, the market is classified into Starter Cultures, and Yeast Extract.
  • By Packaging, the market is classified into Fountain/Aseptic, Glass Bottle, Metal Can, Plastic Bottle, and Others.
  • By Distribution Channel, the market is classified into Convenience Stores, Supermarkets, and Online Stores.
  • By Geography, the market is classified into Americas, Europe, Middle East & Africa, and Asia-Pacific.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Sunny Delight Beverages Co, Talking Rain, TeaZazz, and Unilever, etc.

Countries Studied

  • America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
  • Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
  • Middle East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
  • Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

  • The report presents a detailed Ansoff matrix analysis for the Global Carbonated Ready-to-Drink Tea Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
  • The publisher analyses the Global Carbonated Ready-to-Drink Tea Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
  • Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Carbonated Ready-to-Drink Tea Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report..
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Growing Demand for a Readymade Drink and Natural Food Products
4.1.2 Increasing Health-Conscious Consumers and Demand for Clean Label Food Products
4.1.3 Changing Lifestyle and Preferences of People
4.2 Restraints
4.2.1 Strict Governing Policies
4.2.2 Copy of New Product Launches
4.3 Opportunities
4.3.1 Growing Demand due to the Benefits Associated with their Consumption
4.3.2 Market Penetration in Emerging Countries
4.4 Challenges
4.4.1 Consumption of Traditional Tea
4.4.2 Fluctuating Price of Raw Material
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 PESTEL Analysis
5.4 SWOT Analysis
5.5 Impact of Covid-19
5.6 Impact of Economic Slowdown & Impending Recession
5.7 Ansoff Matrix Analysis
6 Global Carbonated Ready-to-Drink Tea Market, By Type
6.1 Introduction
6.2 Black Tea
6.2.1 Keemun
6.2.2 Lapsang Souchong
6.2.3 Yunnan
6.2.4 Darjeeling
6.3 Fruit & Herbal Tea
6.4 Green Tea
6.5 Oolong Tea
6.5.1 Tai Guan Yin
6.5.2 Dong Ding
6.6 Others
7 Global Carbonated Ready-to-Drink Tea Market, By Ingredients
7.1 Introduction
7.2 Starter Cultures
7.3 Yeast Extract
8 Global Carbonated Ready-to-Drink Tea Market, By Packaging
8.1 Introduction
8.2 Fountain/Aseptic
8.3 Glass Bottle
8.4 Metal Can
8.5 Plastic Bottle
8.6 Others
9 Global Carbonated Ready-to-Drink Tea Market, By Distribution Channel
9.1 Introduction
9.2 Convenience Stores
9.3 Supermarkets
9.4 Online Stores
10 Americas' Carbonated Ready-to-Drink Tea Market
10.1 Introduction
10.2 Argentina
10.3 Brazil
10.4 Canada
10.5 Chile
10.6 Colombia
10.7 Mexico
10.8 Peru
10.9 United States
10.10 Rest of Americas
11 Europe's Carbonated Ready-to-Drink Tea Market
11.1 Introduction
11.2 Austria
11.3 Belgium
11.4 Denmark
11.5 Finland
11.6 France
11.7 Germany
11.8 Italy
11.9 Netherlands
11.10 Norway
11.11 Poland
11.12 Russia
11.13 Spain
11.14 Sweden
11.15 Switzerland
11.16 United Kingdom
11.17 Rest of Europe
12 Middle East and Africa's Carbonated Ready-to-Drink Tea Market
12.1 Introduction
12.2 Egypt
12.3 Israel
12.4 Qatar
12.5 Saudi Arabia
12.6 South Africa
12.7 United Arab Emirates
12.8 Rest of MEA
13 APAC's Carbonated Ready-to-Drink Tea Market
13.1 Introduction
13.2 Australia
13.3 Bangladesh
13.4 China
13.5 India
13.6 Indonesia
13.7 Japan
13.8 Malaysia
13.9 Philippines
13.10 Singapore
13.11 South Korea
13.12 Sri Lanka
13.13 Thailand
13.14 Taiwan
13.15 Rest of Asia-Pacific
14 Competitive Landscape
14.1 Competitive Quadrant
14.2 Market Share Analysis
14.3 Strategic Initiatives
14.3.1 M&A and Investments
14.3.2 Partnerships and Collaborations
14.3.3 Product Developments and Improvements
15 Company Profiles
15.1 Ajinomoto General Foods Inc
15.2 Asahi Group Holdings, Ltd
15.3 Bhakti Chai
15.4 Citadelle
15.5 Coca-Cola
15.6 Danone
15.7 DRINKmaple
15.8 Grupo LALA
15.9 Inspire Brands Inc
15.10 Ito En, Ltd.
15.11 JAB Holding
15.12 Kirin Holdings Co., Ltd
15.13 Lactalis
15.14 Nestle SA
15.15 PepsiCo
15.16 SOTEA
15.17 Sound Brands LLC
15.18 Starbucks
15.19 Sunny Delight Beverages Co.
15.20 Talking Rain
15.21 TeaZazz
15.22 Tesco
15.23 The Hein-Celestial Group
15.24 The J.M. Smucker Co.
15.25 The Verto Co.
15.26 Unilever
16 Appendix
16.1 Questionnaire

Companies Mentioned

  • Ajinomoto General Foods Inc
  • Asahi Group Holdings, Ltd
  • Bhakti Chai
  • Citadelle
  • Coca-Cola
  • Danone
  • DRINKmaple
  • Grupo LALA
  • Inspire Brands Inc
  • Ito En, Ltd.
  • JAB Holding
  • Kirin Holdings Co., Ltd
  • Lactalis
  • Nestle SA
  • PepsiCo
  • Sound Brands LLC
  • Starbucks
  • Sunny Delight Beverages Co.
  • Talking Rain
  • TeaZazz
  • Tesco
  • The Hein-Celestial Group
  • The J.M. Smucker Co.
  • The Verto Co.
  • Unilever