The Asia Pacific Product Analytics Market is expected to witness market growth of 21.9% CAGR during the forecast period (2021-2027).
Companies are now concentrating more on customer-centric products and services. Customers are now demanding better prices, and convenient services, so businesses across the globe are wishing to enhance customer experience management where the digital platform is appropriate for the modern engagement. Also, to get significant insights into the customer’s information, companies are utilizing digital touchpoints with product analytics solutions. Hence, organizations across the world are concentrating on improving customer experience and engagement via social, digital & mobile support channels.
As companies are looking to simplify the customer engagement process by offering the correct information and quality support to the customer at the right time, hence creating new growth avenues for the global product analytics market during the forecast period.
The Asia-Pacific product analytics market is supported by the huge adoption of big data analytics tools and solutions. In addition, the increase in the data volume needs to be properly managed and examined to develop an understanding out of it and make necessary analysis based on the data. Additionally, a growing number of latest technologies and new analytics tools and techniques launched by the major vendors operating in the market are anticipated to create lucrative growth opportunities for the players operating in this region.
Though, a lack of skilled professionals to analyze the data and get a better understanding of it can hamper the growth of the regional product analytics market. Besides, the decline in adoption and lack of awareness are some aspects that are also hindering market growth. In contrast, South Korea, China, and Japan are some countries of this region that have shown immense growth in the product analytics market.
The China market dominated the Asia Pacific Product Analytics Small & Medium Enterprise Market by Country 2020, thereby, achieving a market value of $991.4 million by 2027. The Japan market is showcasing a CAGR of 22.2% during (2021 - 2027). Additionally, The India market is poised to grow at a CAGR of 23.6% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, Healthcare & Pharmaceuticals, Automotive, Media & Entertainment, BFSI, Manufacturing and Others. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprise. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Manufacturers, Sales & Marketing Professionals, Consumer Engagement and Designers. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Oracle Corporation, Google, Inc., Salesforce.com, Inc., Adobe, Inc., Medallia, Inc., Gainsight, Inc., Veritone, Inc., Amplitude, Inc., and Pendo.Io, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Solution
- Services
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- Healthcare & Pharmaceuticals
- Automotive
- Media & Entertainment
- BFSI
- Manufacturing
- Others
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprise
By Deployment Type
- Cloud
- On-premise
By End User
- Manufacturers
- Sales & Marketing Professionals
- Consumer Engagement
- Designers
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Oracle Corporation
- Google, Inc.
- com, Inc.
- Adobe, Inc.
- Medallia, Inc.
- Gainsight, Inc.
- Veritone, Inc.
- Amplitude, Inc.
- Io, Inc.
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- Google, Inc.
- Salesforce.com, Inc.
- Adobe, Inc.
- Medallia, Inc.
- Gainsight, Inc.
- Veritone, Inc.
- Amplitude, Inc.
- Pendo.Io, Inc.
Methodology
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