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Household Products in Germany - Market Summary, Competitive Analysis and Forecast to 2024

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    Report

  • 50 Pages
  • July 2021
  • Region: Germany
  • MarketLine
  • ID: 5411406
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1h Free Analyst Time

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FEATURED COMPANIES

  • Henkel AG & Co. KGaA
  • The Procter & Gamble Co
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The Household Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish, bleach, and general purpose cleaners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2019 exchange rates.
  • The German Household Products market had total revenues of $7,534.4m in 2019, representing a compound annual growth rate (CAGR) of 2.5% between 2015 and 2019.
  • Market consumption volume increased with a CAGR of 0.5% between 2015-2019, to reach a total of 1,746.3 million liters in 2019.
  • Positive economic conditions coupled with increasing purchasing power in the country supported the market growth.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Germany
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany household products market with five year forecasts

Reasons to Buy

  • What was the size of the Germany household products market by value in 2019?
  • What will be the size of the Germany household products market in 2024?
  • What factors are affecting the strength of competition in the Germany household products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's household products market?

FEATURED COMPANIES

  • Henkel AG & Co. KGaA
  • The Procter & Gamble Co

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German household products market?
7.3. Which companies have been most successful in increasing their market share since 2015?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?
7.6. What have been the most significant M&A deals in the Germany household products market over the last four years?
8 Company Profiles
8.1. Henkel AG & Co. KGaA
8.2. The Procter & Gamble Co
8.3. Svenska Cellulosa Aktiebolaget
8.4. Reckitt Benckiser Group plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. The publisher's related research
10.4. About the publisher
List of Tables
Table 1: Germany household products market value: $ million, 2015-19
Table 2: Germany household products market volume: million liters, 2015-19
Table 3: Germany household products market category segmentation: $ million, 2019
Table 4: Germany household products market geography segmentation: $ million, 2019
Table 5: Germany household products market distribution: % share, by value, 2019
Table 6: Germany household products market value forecast: $ million, 2019-24
Table 7: Germany household products market volume forecast: million liters, 2019-24
Table 8: Germany household products market share: % share, by value, 2019
Table 9: Henkel AG & Co. KGaA: key facts
Table 10: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 11: Henkel AG & Co. KGaA: Annual Financial Ratios (Continued)
Table 12: Henkel AG & Co. KGaA: Key Employees
Table 13: Henkel AG & Co. KGaA: Key Employees Continued
Table 14: The Procter & Gamble Co: key facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: The Procter & Gamble Co: Key Employees Continued
Table 19: Svenska Cellulosa Aktiebolaget: key facts
Table 20: Svenska Cellulosa Aktiebolaget: Annual Financial Ratios
Table 21: Svenska Cellulosa Aktiebolaget: Annual Financial Ratios (Continued)
Table 22: Svenska Cellulosa Aktiebolaget: Key Employees
Table 23: Reckitt Benckiser Group plc: key facts
Table 24: Reckitt Benckiser Group plc: Annual Financial Ratios
Table 25: Reckitt Benckiser Group plc: Key Employees
Table 26: Reckitt Benckiser Group plc: Key Employees Continued
Table 27: Germany size of population (million), 2015-19
Table 28: Germany GDP (constant 2005 prices, $ billion), 2015-19
Table 29: Germany GDP (current prices, $ billion), 2015-19
Table 30: Germany inflation, 2015-19
Table 31: Germany consumer price index (absolute), 2015-19
Table 32: Germany exchange rate, 2015-19
List of Figures
Figure 1: Germany household products market value: $ million, 2015-19
Figure 2: Germany household products market volume: million liters, 2015-19
Figure 3: Germany household products market category segmentation: % share, by value, 2019
Figure 4: Germany household products market geography segmentation: % share, by value, 2019
Figure 5: Germany household products market distribution: % share, by value, 2019
Figure 6: Germany household products market value forecast: $ million, 2019-24
Figure 7: Germany household products market volume forecast: million liters, 2019-24
Figure 8: Forces driving competition in the household products market in Germany, 2019
Figure 9: Drivers of buyer power in the household products market in Germany, 2019
Figure 10: Drivers of supplier power in the household products market in Germany, 2019
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Germany, 2019
Figure 12: Factors influencing the threat of substitutes in the household products market in Germany, 2019
Figure 13: Drivers of degree of rivalry in the household products market in Germany, 2019
Figure 14: Germany household products market share: % share, by value, 2019

A selection of companies mentioned in this report includes:

  • Henkel AG & Co. KGaA
  • The Procter & Gamble Co
  • Svenska Cellulosa Aktiebolaget
  • Reckitt Benckiser Group plc