Soft Drinks in Italy - Market Summary, Competitive Analysis and Forecast to 2024

The Soft Drinks in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The soft drinks market consists of the retail sale of carbonates, squash/syrups, nectars, energy drinks, juice, packaged water, sports drinks, iced/RTD tea drinks, flavored water, still drinks, enhanced water, fruit powders, bulk/HOD water, and iced/RTD coffee drinks. The total market volume for soft drinks market excludes powder concentrates, which are included in the market value. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Italian Soft Drinks market had total revenues of $12bn in 2019, representing a dip in compound annual rate of change (CARC) of -1.2% between 2015 and 2019.
Market consumption volume increased with a CAGR of 0.4% between 2015-2019, to reach a total of 16 billion liters in 2019.
The Italian consumers were increasingly choosing healthy soft drinks, which primarily affected the market growth.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the soft drinks market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soft drinks market in Italy
Leading company profiles reveal details of key soft drinks market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy soft drinks market with five year forecasts

Reasons to Buy

What was the size of the Italy soft drinks market by value in 2019?
What will be the size of the Italy soft drinks market in 2024?
What factors are affecting the strength of competition in the Italy soft drinks market?
How has the market performed over the last five years?
How large is Italy’s soft drinks market in relation to its regional counterparts?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Italian soft drinks market?
7.3. What are the most popular brands in the market?
7.4. Which companies have been most successful in increasing their volume shares in the last five years (2015-2019)?
7.5. Which companies’ volume shares have suffered over the same period?
7.6. What have been the largest deals in the Italian soft drinks market in recent years?

8 Company Profiles

8.1. The Coca-Cola Co
8.2. San Benedetto S.p.A.
8.3. Coca-Cola HBC Italia Srl

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. The publisher's related research
10.4. About the publisher

List of Tables

Table 1: Italy soft drinks market value: $ million, 2015-19
Table 2: Italy soft drinks market volume: million liters, 2015-19
Table 3: Italy soft drinks market category segmentation: $ million, 2019
Table 4: Italy soft drinks market geography segmentation: $ million, 2019
Table 5: Italy soft drinks market distribution: % share, by value, 2019
Table 6: Italy soft drinks market value forecast: $ million, 2019-24
Table 7: Italy soft drinks market volume forecast: million liters, 2019-24
Table 8: Italy soft drinks market share: % share, by value, 2019
Table 9: The Coca-Cola Co: key facts
Table 10: The Coca-Cola Co: Annual Financial Ratios
Table 11: The Coca-Cola Co: Key Employees
Table 12: The Coca-Cola Co: Key Employees Continued
Table 13: The Coca-Cola Co: Key Employees Continued
Table 14: The Coca-Cola Co: Key Employees Continued
Table 15: San Benedetto S.p.A.: key facts
Table 16: San Benedetto S.p.A.: Key Employees
Table 17: Coca-Cola HBC Italia Srl: key facts
Table 18: Coca-Cola HBC Italia Srl: Key Employees
Table 19: Italy size of population (million), 2015-19
Table 20: Italy GDP (constant 2005 prices, $ billion), 2015-19
Table 21: Italy GDP (current prices, $ billion), 2015-19
Table 22: Italy inflation, 2015-19
Table 23: Italy consumer price index (absolute), 2015-19
Table 24: Italy exchange rate, 2015-19

List of Figures

Figure 1: Italy soft drinks market value: $ million, 2015-19
Figure 2: Italy soft drinks market volume: million liters, 2015-19
Figure 3: Italy soft drinks market category segmentation: % share, by value, 2019
Figure 4: Italy soft drinks market geography segmentation: % share, by value, 2019
Figure 5: Italy soft drinks market distribution: % share, by value, 2019
Figure 6: Italy soft drinks market value forecast: $ million, 2019-24
Figure 7: Italy soft drinks market volume forecast: million liters, 2019-24
Figure 8: Forces driving competition in the soft drinks market in Italy, 2019
Figure 9: Drivers of buyer power in the soft drinks market in Italy, 2019
Figure 10: Drivers of supplier power in the soft drinks market in Italy, 2019
Figure 11: Factors influencing the likelihood of new entrants in the soft drinks market in Italy, 2019
Figure 12: Factors influencing the threat of substitutes in the soft drinks market in Italy, 2019
Figure 13: Drivers of degree of rivalry in the soft drinks market in Italy, 2019
Figure 14: Italy soft drinks market share: % share, by value, 2019