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Household Products in Australia - Market Summary, Competitive Analysis and Forecast to 2024

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    Report

  • 47 Pages
  • July 2021
  • Region: Australia
  • MarketLine
  • ID: 5411492
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FEATURED COMPANIES

  • Henkel AG & Co. KGaA
  • Kimberly-Clark Corp
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The Household Products in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish, bleach, and general purpose cleaners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2019 exchange rates.
  • The Australian Household Products market had total revenues of $3,255.9m in 2019, representing a compound annual growth rate (CAGR) of 2.8% between 2015 and 2019.
  • Market consumption volume increased with a CAGR of 1.2% between 2015-2019, to reach a total of 788.3 million liters in 2019.
  • Increasing purchasing power in the country created opportunity for manufacturers to launch innovative products with natural ingredients.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Australia
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia household products market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Australia household products market by value in 2019?
  • What will be the size of the Australia household products market in 2024?
  • What factors are affecting the strength of competition in the Australia household products market?
  • How has the market performed over the last five years?
  • How large is Australia’s household products market in relation to its regional counterparts?

FEATURED COMPANIES

  • Henkel AG & Co. KGaA
  • Kimberly-Clark Corp

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Australian household products market??
7.3. Which companies have been most successful in increasing their market share since 2015?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?
8 Company Profiles
8.1. Reckitt Benckiser Group plc
8.2. Svenska Cellulosa Aktiebolaget
8.3. Kimberly-Clark Corp
8.4. Henkel AG & Co. KGaA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. The publisher's related research
10.4. About the publisher
List of Tables
Table 1: Australia household products market value: $ million, 2015-19
Table 2: Australia household products market volume: million liters, 2015-19
Table 3: Australia household products market category segmentation: $ million, 2019
Table 4: Australia household products market geography segmentation: $ million, 2019
Table 5: Australia household products market distribution: % share, by value, 2019
Table 6: Australia household products market value forecast: $ million, 2019-24
Table 7: Australia household products market volume forecast: million liters, 2019-24
Table 8: Australia household products market share: % share, by value, 2019
Table 9: Reckitt Benckiser Group plc: key facts
Table 10: Reckitt Benckiser Group plc: Annual Financial Ratios
Table 11: Reckitt Benckiser Group plc: Key Employees
Table 12: Reckitt Benckiser Group plc: Key Employees Continued
Table 13: Svenska Cellulosa Aktiebolaget: key facts
Table 14: Svenska Cellulosa Aktiebolaget: Annual Financial Ratios
Table 15: Svenska Cellulosa Aktiebolaget: Annual Financial Ratios (Continued)
Table 16: Svenska Cellulosa Aktiebolaget: Key Employees
Table 17: Kimberly-Clark Corp: key facts
Table 18: Kimberly-Clark Corp: Annual Financial Ratios
Table 19: Kimberly-Clark Corp: Key Employees
Table 20: Henkel AG & Co. KGaA: key facts
Table 21: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 22: Henkel AG & Co. KGaA: Annual Financial Ratios (Continued)
Table 23: Henkel AG & Co. KGaA: Key Employees
Table 24: Henkel AG & Co. KGaA: Key Employees Continued
Table 25: Australia size of population (million), 2015-19
Table 26: Australia GDP (constant 2005 prices, $ billion), 2015-19
Table 27: Australia GDP (current prices, $ billion), 2015-19
Table 28: Australia inflation, 2015-19
Table 29: Australia consumer price index (absolute), 2015-19
Table 30: Australia exchange rate, 2015-19
List of Figures
Figure 1: Australia household products market value: $ million, 2015-19
Figure 2: Australia household products market volume: million liters, 2015-19
Figure 3: Australia household products market category segmentation: % share, by value, 2019
Figure 4: Australia household products market geography segmentation: % share, by value, 2019
Figure 5: Australia household products market distribution: % share, by value, 2019
Figure 6: Australia household products market value forecast: $ million, 2019-24
Figure 7: Australia household products market volume forecast: million liters, 2019-24
Figure 8: Forces driving competition in the household products market in Australia, 2019
Figure 9: Drivers of buyer power in the household products market in Australia, 2019
Figure 10: Drivers of supplier power in the household products market in Australia, 2019
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Australia, 2019
Figure 12: Factors influencing the threat of substitutes in the household products market in Australia, 2019
Figure 13: Drivers of degree of rivalry in the household products market in Australia, 2019
Figure 14: Australia household products market share: % share, by value, 2019

A selection of companies mentioned in this report includes:

  • Reckitt Benckiser Group plc
  • Svenska Cellulosa Aktiebolaget
  • Kimberly-Clark Corp
  • Henkel AG & Co. KGaA