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Household Products in Turkey - Market Summary, Competitive Analysis and Forecast to 2024

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    Report

  • 45 Pages
  • July 2021
  • Region: Turkey
  • MarketLine
  • ID: 5411577
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FEATURED COMPANIES

  • Eczacibasi Holding AS
  • Hayat Kimya Sanayi A.S.
  • Henkel AG & Co. KGaA
  • The Procter & Gamble Co
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The Household Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish, bleach, and general purpose cleaners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2019 exchange rates.
  • The Turkish Household Products market had total revenues of $1,034.1m in 2019, representing a compound annual growth rate (CAGR) of 4.8% between 2015 and 2019.
  • Market consumption volume increased with a CAGR of 3.7% between 2015-2019, to reach a total of 1,246.7 million liters in 2019.
  • Despite unstable economic conditions such as rising unemployment rates and declining consumer purchasing power the market recorded strong growth during the review period.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the household products market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Turkey
  • Leading company profiles reveal details of key household products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey household products market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Turkey household products market by value in 2019?
  • What will be the size of the Turkey household products market in 2024?
  • What factors are affecting the strength of competition in the Turkey household products market?
  • How has the market performed over the last five years?
  • How large is Turkey’s household products market in relation to its regional counterparts?

FEATURED COMPANIES

  • Eczacibasi Holding AS
  • Hayat Kimya Sanayi A.S.
  • Henkel AG & Co. KGaA
  • The Procter & Gamble Co

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish household products market?
7.3. Which companies have been most successful in increasing their market share since 2015?
7.4. Which companies’ market shares have suffered in the last four years?
7.5. What are the most popular brands in the market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Henkel AG & Co. KGaA
8.3. Eczacibasi Holding AS
8.4. Hayat Kimya Sanayi A.S.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. The publisher's related research
10.4. About the publisher
List of Tables
Table 1: Turkey household products market value: $ million, 2015-19
Table 2: Turkey household products market volume: million liters, 2015-19
Table 3: Turkey household products market category segmentation: $ million, 2019
Table 4: Turkey household products market geography segmentation: $ million, 2019
Table 5: Turkey household products market distribution: % share, by value, 2019
Table 6: Turkey household products market value forecast: $ million, 2019-24
Table 7: Turkey household products market volume forecast: million liters, 2019-24
Table 8: Turkey household products market share: % share, by value, 2019
Table 9: The Procter & Gamble Co: key facts
Table 10: The Procter & Gamble Co: Annual Financial Ratios
Table 11: The Procter & Gamble Co: Key Employees
Table 12: The Procter & Gamble Co: Key Employees Continued
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Henkel AG & Co. KGaA: key facts
Table 15: Henkel AG & Co. KGaA: Annual Financial Ratios
Table 16: Henkel AG & Co. KGaA: Annual Financial Ratios (Continued)
Table 17: Henkel AG & Co. KGaA: Key Employees
Table 18: Henkel AG & Co. KGaA: Key Employees Continued
Table 19: Eczacibasi Holding AS: key facts
Table 20: Eczacibasi Holding AS: Key Employees
Table 21: Hayat Kimya Sanayi A.S.: key facts
Table 22: Hayat Kimya Sanayi A.S.: Key Employees
Table 23: Turkey size of population (million), 2015-19
Table 24: Turkey GDP (constant 2005 prices, $ billion), 2015-19
Table 25: Turkey GDP (current prices, $ billion), 2015-19
Table 26: Turkey inflation, 2015-19
Table 27: Turkey consumer price index (absolute), 2015-19
Table 28: Turkey exchange rate, 2015-19
List of Figures
Figure 1: Turkey household products market value: $ million, 2015-19
Figure 2: Turkey household products market volume: million liters, 2015-19
Figure 3: Turkey household products market category segmentation: % share, by value, 2019
Figure 4: Turkey household products market geography segmentation: % share, by value, 2019
Figure 5: Turkey household products market distribution: % share, by value, 2019
Figure 6: Turkey household products market value forecast: $ million, 2019-24
Figure 7: Turkey household products market volume forecast: million liters, 2019-24
Figure 8: Forces driving competition in the household products market in Turkey, 2019
Figure 9: Drivers of buyer power in the household products market in Turkey, 2019
Figure 10: Drivers of supplier power in the household products market in Turkey, 2019
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Turkey, 2019
Figure 12: Factors influencing the threat of substitutes in the household products market in Turkey, 2019
Figure 13: Drivers of degree of rivalry in the household products market in Turkey, 2019
Figure 14: Turkey household products market share: % share, by value, 2019

A selection of companies mentioned in this report includes:

  • The Procter & Gamble Co
  • Henkel AG & Co. KGaA
  • Eczacibasi Holding AS
  • Hayat Kimya Sanayi A.S.