+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Internet Advertising Market, By Platform (Mobile, Desktop and Laptop), Advertising Model (CPM, Performance, Hybrid), Industry Vertical (Automotive, Healthcare, BFSI, Retail & Consumer Goods, Others), Ad Format, Ad Type, Enterprise Size, Forecast till 2027

  • ID: 5411589
  • Report
  • June 2021
  • Region: Global
  • 447 pages
  • Astute Analytica
Global Internet Advertising Market is Expected to Grow at a CAGR of 24.7% During the Forecast Year Till 2027

FEATURED COMPANIES

  • Adobe Systems Inc.
  • Amazon Web Services, Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • Hulu LLC
  • MORE

The global internet advertising market held a market size of USD 345.33 Million in 2020 and is expected to reach USD 1,503.20 Million by 2027. The global internet advertising market is anticipated to grow at a CAGR of 24.7% over the forecast period.

Internet advertising uses internet as a platform to send promotional & marketing messages to the customers. Continuous growth of internet users globally is one of the most important factors fuelling the growth of online internet advertising market. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach the right customer, at the right time.

Continuous increase in penetration of internet across the globe has presented a great opportunity for internet advertising. Growing trend of social media bloggers have also attracted huge attention of young population in the recent years, resulting in growing effectiveness of internet advertising.

Whereas, lack of technological awareness regarding internet usage in developing countries and underdeveloped countries are restraining the market growth.

Significant number of investments are being made by the market players to provide additional features to the internet advertising platforms in order to serve their client’s requirements in a better way.

Growth Influencers

Continuous growth in the number of internet users across the globe is driving the demand for internet advertising

One of the most important factors fuelling the growth of internet advertising market, is development in the number of internet users, coupled with the increased adoption of smartphones. Introduction of 5G technology is expected to promote further growth in the number of internet users in the forthcoming years.

Covid-19 pandemic to transform the advertising platforms in the forthcoming years

Growing number of coronavirus cases across the globe has resulted in complete lockdown in various countries across the globe. This has resulted transforming the physical market into digital space. The consumer focus has shifted towards online shopping. This has resulted in the tremendous increase in the usage of internet advertising by the businesses.

Lack of awareness regarding online shopping among older generation is expected to restrain the market growth

Lack of awareness about online shopping, and usage of smartphones & laptops among old aged population, is one the most important factors retraining the market growth. The older generation’s shopping behaviour is more inclined towards traditional media of advertisements, resulting in creating a hindrance in the market growth.

Segments Overview

The global Internet advertising market is segmented into platform, advertising model, Ad format, Ad type, enterprise type, and industrial vertical.

By Platform

  • Mobile
  • Desktop and Laptop

On the basis of platform, the mobile segment is expected to grow at a highest rate i.e., CAGR of 25.6% during the forecast period.

By Advertising Model

  • CPM
  • Performance
  • Hybrid

The performance segment held the largest share of around 65% in 2020. The segment is expected to continue this dominance during the forecast period. Whereas, the hybrid segment is expected to grow at a highest rate of 24.6%, during the forecast period.

By Ad Format

  • Search
  • Banner
  • Video
  • Others (Classifieds, Lead generation, Audio)

Based on ad format, search segment captured the largest share of more than 45% of internet advertising market. Whereas, video segment is [projected to grow at a highest CAGR of 26.3%, during the forecast period.

By Ad Type

  • Display Advertising
  • Mobile Advertising
  • Search Engine Advertising
  • Social Media
  • Advertising
  • Hybrid
  • Others

On the basis of ad type, the search engine advertising segment captured the largest market share in 2020. Whereas, mobile advertising is estimated to grow at a highest rate during the forecast period.

By Enterprise Size

  • Large Enterprises
  • Small Enterprises
  • Medium Sized Enterprises

On the basis of enterprise size, the large enterprises segment captured the largest market share in 2020, and is estimated to continue this dominance during the forecast period.

By Industry Vertical

  • Automotive
  • Healthcare
  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • Transport & Tourism
  • IT & Telecom
  • Others

Based on industry vertical, media & entertainment segment dominated the internet advertising market in 2020, and is expected to continue this dominance during the forecast period.

Regional Overview

On the regional basis, the global internet advertising market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Asia-pacific is dominating the global Internet advertising market, in terms of growth rate, during the forecast period. Growing number of internet users in Asia-pacific countries is one of the most important factors, resulting in this dominance. Whereas, North America region is expected to capture the largest market share of around 43% in 2020, and is expected to continue this dominance during the forecast period.

Competitive Landscape

Prominent players functioning in the market include: Adobe Systems Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc., Baidu, Inc., Facebook, Inc., Google LLC, Hulu LLC, International Business Machines Corporation, Microsoft Corporation, Twitter Inc., Verizon Communication Inc.The top 5 market players captured a cumulative share of nearly 71% in the year 2020.

The global Internet advertising market report offers insights on the below pointers:

  • Market Penetration: The research report provides comprehensive data on the market offered by the prominent players
  • Market Development: The report offers detailed analysis about emerging markets and examines penetration across mature segments of the markets
  • Market Diversification: The research report offers comprehensive information about untapped geographies, recent developments, and investments
  • Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches, collaborations in the market have been provided in this research report. In addition, the report also includes a SWOT analysis of the leading market players.

The global Internet advertising education market report answers questions such as:

  • What is the market size and forecast of the global Internet advertising market?
  • What are the inhibiting factors and impact of COVID-19 on the global Internet advertising market during the assessment period?
  • Which are the products/segments/applications to invest in over the assessment period in the global Internet advertising market?
  • What are the technology trends in the global Internet advertising market?
  • What strategies are considered favourable for entering the global Internet advertising market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe Systems Inc.
  • Amazon Web Services, Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • Hulu LLC
  • MORE
Chapter 1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

Chapter 2. Research Methodology
2.1. Qualitative Research
2.2. Quantitative Research
2.3. Breakdown of Primary Research Respondents, By Region
2.4. Assumption for the Study
2.5. Market Size Estimation
2.6. Data Triangulation

Chapter 3. Executive Summary: Global Internet Advertising Market

Chapter 4. Global Internet Advertising Market Overview
4.1. Industry Value Chain Analysis
4.2. Advertising Industry Outlook (US$ Bn), 2017-2027
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
4.5. Market Dynamics and Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.8. Competition Dashboard

Chapter 5. Global Internet Advertising Market Analysis, By Platform
5.1. Key Insights
5.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 6. Global Internet Advertising Market Analysis, By Advertising Model
6.1. Key Insights
6.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 7. Global Internet Advertising Market Analysis, By Ad Format
7.1. Key Insights
7.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 8. Global Internet Advertising Market Analysis, By Ad Type
8.1. Key Insights
8.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 9. Global Internet Advertising Market Analysis, By Enterprise Size
9.1. Key Insights
9.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 10. Global Internet Advertising Market Analysis, By Industry Vertical
10.1. Key Insights
10.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 11. Global Internet Advertising Market Analysis, By Region
11.1. Key Insights
11.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 12. North America Internet Advertising Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 13. Europe Internet Advertising Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 14. Asia Pacific Internet Advertising Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 15. Middle East & Africa (MEA) Internet Advertising Market Analysis
15.1. Key Insights
15.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 16. South America Internet Advertising Market Analysis
16.1. Key Insights
16.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)

Chapter 17. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
17.1. Adobe Systems Inc.
17.2. Alibaba Group Holdings Limited
17.3. Amazon Web Services, Inc.
17.4. Baidu, Inc.
17.5. Facebook, Inc.
17.6. Google LLC
17.7. Hulu LLC
17.8. International Business Machines Corporation
17.9. Microsoft Corporation
17.10. Twitter Inc.
17.11. Verizon Communication Inc.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Adobe Systems Inc.
  • Alibaba Group Holdings Limited
  • Amazon Web Services, Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • Hulu LLC
  • International Business Machines Corporation
  • Microsoft Corporation
  • Twitter Inc.
  • Verizon Communication Inc.
Note: Product cover images may vary from those shown
Adroll
adroll