Megatrends in the United Kingdom - Research and Markets

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher's eight focus megatrends and insights as to how each trend has manifested in the United Kingdom.

The Megatrends in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Megatrends market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
British fintech app Revolut allows consumers to budget, manage their finances and invest
Gaming is the standout digital use for most; virtual assistants for later life
Consumers are careful about sharing personal information
Millennials most active when managing data and privacy settings
Impartial opinions are most valued
UK consumers cautious about moving back to in-person contact
Experience more
Real world experiences are key across the generations
Regular online socialising is the main leisure activity among British respondents
Safety and relaxation are the most valued travel features
Younger cohorts more eager for real-life activities
Middle class reset
Candy WashPass brings more system spending under one roof, with gains for all involved
While looking for bargains, older people in the UK are still more mindful consumers

Rental and sharing not as compelling as second-hand in the UK

Generation Z shows stronger frugal purchasing intentions
Premiumisation
Celebrating single positivity with Interflora UK self-partner bouquets
Millennials keenest on standing out and spending money to save time
Millennials in the UK are the most engaging consumer group
Quality, performance and comfort are worth the most to UK consumers
Shifting market frontiers
The Cheese Merchant now supplying high-quality products direct to UK consumers
Turning inwards after Brexit
Commitment to local sourcing rises with age
Shopping reinvented
London’s iconic luxury retailer Harrods bets on suburbia for its stand-alone beauty stores
Computers or tablets are the most popular methods of purchase
A brand’s social media role is relatively low in the UK compared to global levels
Younger cohorts are more enthusiastic towards brand engagement
Sustainable living
Revivo platform makes luxury shoes available through refurbing
Consumers are highly engaged with having a positive impact
Consumers recycle, reduce food waste and use less plastic than globally
Political engagement the prime outlet for action
Recyclable and biodegradable packaging most sustainable for consumers
Wellness