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Headphones in South Korea

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    Report

  • 20 Pages
  • August 2021
  • Region: South Korea
  • Euromonitor International
  • ID: 5411864
Headphones will show strong volume growth in 2021, mainly thanks to the dynamically growing popularity of TWS earbuds. During the COVID-19 pandemic, consumers with few other entertainment options have increasingly turned to OTT services (like Netflix and Watcha) to alleviate boredom. Such content can be watched on TV as well as on a variety of other devices, such as tablets and smartphones.

The publisher's Headphones in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dynamic growth of TWS earbuds drives headphones sales
  • Headphones led by smartphone manufacturers
  • E-commerce extends dominance in headphones

PROSPECTS AND OPPORTUNITIES
  • Premium products set to stimulate growth of headphones
  • Rising interest in OTT and audio book content anticipated to support category growth

CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2016-2021
  • Table 2 Sales of Headphones by Category: Value 2016-2021
  • Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 7 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2021-2026

CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • Home entertainment industry supports growth of consumer electronics
  • Domestic manufacturers maintain strong presence despite the exit of LG Electronics from smartphones
  • COVID-19 boosts e-commerce growth but in-store retailing channels retain strong presence
  • Consumer electronics set to continue growing, albeit at a slower rate

MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources