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South Korean Electric Vehicle Growth Opportunities

  • Report

  • 65 Pages
  • August 2021
  • Region: South Korea
  • Frost & Sullivan
  • ID: 5411879

Technology Strategy of South Korea will Transform it into a Leader with Global Influence

Automotive industry is rapidly evolving in terms of technology as well as tackling environmental issues. Electric vehicles (EVs) have been introduced as a clean energy initiative due to low or zero emissions and have come a long way to become an integral part of OEMs’ business strategies. Automakers are creating separate EV business units to be prepared for the expected EV boom in the future. But, the surge in EV demand will create a huge need for charging infrastructure, safety regulations, and new standards.

South Korea is a curious market considering the technology leadership in battery production and strong EV sales (exports) in Europe, despite the home market lagging considerably behind Europe, China and US. Hybrids have done well in South Korea suggesting an enthusiasm for alternative fuel vehicles and environmental considerations. According to the public, primary factors for slow EV adoption are low EV range and lack of charging infrastructure.

2020 is an important year as PEVs had their highest annual sales ever while EV (PEVs and HEVs) market penetration surpassed 10% for the first time. The government made huge strides in expanding the charging infrastructure along with a renewed focus on increasing EV penetration while adopting stricter emission policies similar to Europe. Hyundai-Kia will be launching its first EVs based on the brand’s new pure electric E-GMP platform with state-of-the-art specs. Battery manufacturers, such as LG Chem, Samsung SDI, and SK Innovations have entered into an arms race to consolidate long-term supply contracts, raw material supply, R&D for improved batteries, chemistries, recycling, and other key partnerships as they brace themselves for the inevitable battery boom.

The study gives us a detailed analysis of the EV market scenario with charts based on annual sales (anchored in 2020) as well as historical sales. PEVs and HEVs have separate sections.


Data is compiled and presented in the form of:

  • Historical annual sales, monthly sales for 2020, and market penetration as well as YoY growth from 2010 to 2020
  • Market share by EV type, and sales share of each EV type for the top 5 highest selling OEMS since 2010
  • Top 10 models for 2020 as well as historical top 10 models for PEVs and HEVs
  • Charging station infrastructure data
  • Detailed regional incentives, regional scenarios (drivers and restraints)
  • Battery manufacturer profiles
  • Hyundai-Kia profile
  • Key EV-centric start-ups in the region

The report also provides the growth opportunities to act on and the suggested actions.


Key Issues Addressed

  • How has the EV market progressed from 2010?
  • What is the most popular EV type, vehicle model, OEM, and vehicle segment year on year and cumulatively?
  • What are the market shares for PHEVs, BEVs, FHEVs, and MHEVs, and how has their growth trend been since 2010?
  • Which are the fastest growing OEMs, and which models have disrupted sales trends or exposed demand in the market?
  • Which are the key participants in EV industry, and what are their plans for the immediate future (next 1 to 2 years)?
  • Which are the significant EV start-ups in the region, and what sectors they are targeting?
  • What is the current regional scenario in terms of incentives, drivers, and restraints?
  • What are the growth opportunities?

Table of Contents

1. Strategic Imperatives
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • Impact of Top Three Strategic Imperatives on South Korean Electric Vehicles
  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Electric Vehicle (EV) Propulsion Types
  • Key Competitors in South Korea's EV Market
  • South Korean EV and Hybrid Market Overview


2. Growth Environment
  • South Korea - Key Takeaways
  • South Korea - Key Growth Metrics
  • Historical PEV and HEV Sales, South Korea 2010-2020
  • Historical Cumulative EV Sales, South Korea, 2010-2020
  • Top Selling PEV Models, South Korea 2010-2020
  • Top Selling HEV Models, South Korea 2010-2020
  • South Korea EV Market Snapshot, 2020
  • Market Share by Propulsion Type


3. PEV Market - BEVs & PHEVs
  • Historical PEV Sales, South Korea 2010-2020
  • Historical BEV versus PHEV Sales, 2010-2020
  • Monthly PEV Sales Distribution, 2020
  • 2020 PEV Sales - Top 10 OEMs and Models (BEVs and PHEVs)
  • Top Selling PEV Models, South Korea 2010-2020
  • PEV Passenger Car Forecast, 2021-2025
  • PEV Passenger Car Forecast Discussion, 2021-2025


4. HEV Market - FHEVs & MHEVs
  • Historical HEV Sales, South Korea 2010-2020
  • Historical FHEV vs. MHEV Sales, 2010-2020
  • Monthly HEV Sales Distribution, 2020
  • HEV Sales of Top 10 OEMs and Models, 2020 (FHEV and MHEV)
  • Top Selling HEV Models, South Korea 2010-2020


5. Charging Infrastructure
  • Charging Infrastructure in South Korea, 2020
  • Future of Charging Infrastructure in South Korea, 2020


6. OEM & Technology Highlight
  • OEM Highlight - Hyundai-Kia
  • OEM Highlight - Battery Manufacturers
  • South Korea’s eMobility Start-ups


7. Government Incentives & Regional Scenario
  • South Korea’s EV Incentives
  • Regional Scenario - Key Drivers for EV Penetration
  • Regional Scenario - Key Restraints in the EV Market


8. Growth Opportunity
  • Growth Opportunity 1 - Li-ion Battery Recycling will be a Critical Industry in South Korea as it is Home to 3 of the World’s Leading Li-ion Battery Manufacturers
  • Growth Opportunity 2 - Unlocking the Commercialization Potential for the Rapidly Growing Charging Industry in South Korea
  • Growth Opportunity 3 - Partnerships and Acquisitions Enable Existing Oil & Gas Companies to Pivot to EV Charging and Leverage Existing Locations


9. Next Steps
  • Your Next Steps
  • List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Hyundai-Kia
  • LG Chem
  • Samsung SDI
  • SK Innovations