It’s Often Claimed that the Bakery Category is Under Threat, but it has a Major Competitive Advantage in Health & Wellness
With consumers increasingly avoiding carbs and sugar, it’s often claimed that the bakery category is under threat. But bakery has a major competitive advantage in health & wellness, which is its association with pleasure and indulgence. Today’s consumer wants health and pleasure and this versatile category is ideally positioned to tap into the most important consumer health interests to deliver new products - and better margins.
This 23-page briefing shows - with real-life examples - how brands can negotiate the challenges and opportunities for bakeries by connecting to the key trends shaping the health and nutrition landscape.
Table of Contents
- Bakery can be a winner in health and nutrition
- Mega Trend: Naturally functional
- Mega Trend: Fragmentation
- Mega Trend: Weight wellness
- Mega Trend: Snackification at the heart of strategy
- Mega Trend: Permission to indulge
- Key Trend 1: Fewer carbs, better carbs, comfort carbs
- Key Trend 2: Sweetness reinvented
- Key Trend 3: Plants made convenient
- Key Trend 4: Animal protein powers on
- Key Trend 5: Plant proteins
- Key Trend 6: Digestive wellness
- Key Trend 7: Fat fuels growth
Samples
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