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The Liquor Industry in South Africa 2021

  • ID: 5414967
  • Report
  • August 2021
  • Region: South Africa, Africa
  • 241 Pages
  • Who Owns Whom

FEATURED COMPANIES

  • AlcoNCP (Pty) Ltd
  • De Waal Wines (Pty) Ltd
  • DGB (Pty) Ltd
  • Fairview Wines (Pty) Ltd
  • Newshelf 1167 (Pty) Ltd
  • P C Kelders (Pty) Ltd

The Liquor Industry in South Africa

Since the onset of the pandemic in March 2020, South Africa’s liquor industry has been subjected to four liquor bans and several periods in which liquor trading was restricted by the government. It is estimated that the bans and trading restrictions cost the industry over R45bn from March 2020 to July 2021. Total local liquor consumption (including Botswana, Lesotho, Namibia and Eswatini) decreased by 18% in 2020. The pandemic has also accelerated growth in no-alcohol and low-alcohol beverages, and led to an increase in ecommerce sales.

Retail

Supermarket groups Spar, Massmart, Shoprite and Pick n Pay have come to dominate liquor retail and incrementally taken share from independent bottle stores following their aggressive expansion into the sector. Woolworths has recently entered the market with its first standalone store. However, the large retailers all reported a decline in liquor revenue because of the liquor bans. Taverns continue to represent a large part of the sector.

Wine

South Africa is the world’s seventh biggest wine producer and a significant employer in wine-growing regions. Wine sales declined by more than 10% in volume terms in 2020, with domestic sales only marginally ahead of export sales. Despite lockdowns and alcohol bans, wine exports, excluding those to neighbouring countries, grew in revenue terms in 2020. While the annual grape harvest increased,

the number of wine producers, wine cellars and land under cultivation continue to decline. Wine experts warn that with the continuing decline in new plantings as a result of farmers coming under increasing financial pressure, the industry may soon find itself facing shortages of some varietals.

Report Coverage

This report focuses on the South African liquor industry, including manufacture, wholesale and retail. It includes comprehensive information on the beer, wine and spirits industry, including the size and state of the sector, trade statistics, the informal sector, the effect of liquor bans and recent unrest, proposed regulation and other government intervention. There are profiles of 45 companies including major players such as DGB, Diageo and Pernod-Ricard and winemakers such as Simonsig and Morgenster. Retailers profiled include the major retailers, Liquor City and Picardi Rebel.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AlcoNCP (Pty) Ltd
  • De Waal Wines (Pty) Ltd
  • DGB (Pty) Ltd
  • Fairview Wines (Pty) Ltd
  • Newshelf 1167 (Pty) Ltd
  • P C Kelders (Pty) Ltd
1. INTRODUCTION

2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position

3. SIZE OF THE INDUSTRY

4. STATE OF THE INDUSTRY
4.1. Local
4.1.1. Trade
4.1.2. Corporate Actions
4.1.3. Regulations
4.1.4. Enterprise Development and Social Economic Development
4.2. Continental
4.3. International

5. INFLUENCING FACTORS
5.1. Coronavirus
5.2. Economic Environment
5.3. Government Intervention
5.4. Health Issues
5.5. Illegal and Illicit Liquor Trade
5.6. Rising Operating Costs
5.7. Technology, Research and Development (R&D) and Innovation
5.8. Labour
5.9. Cyclicality
5.10. Environmental

6. COMPETITION
6.1. Barriers to Entry

7. SWOT ANALYSIS

8. OUTLOOK

9. INDUSTRY ASSOCIATIONS

10. REFERENCES
10.1. Publications
10.2. Websites
  • Appendix 1 - Summary Of Notable Players
  • Producers/Wholesalers 30510A; 3052; 30510B; 61222A
  • Retailers 62204
  • Distributors 61222B
  • Company Profiles – Producers And Wholesalers
  • Acheron Wines And Spirits (Pty) Ltd
  • Alconcp (Pty) Ltd
  • Backsberg Estate Cellars Cc
  • Beck Family Estates (Pty) Ltd
  • Boland Wingerde Internasionaal (Pty) Ltd
  • De Waal Wines (Pty) Ltd
  • De Wetshof Estate (Pty) Ltd
  • Dgb (Pty) Ltd
  • Diageo South Africa (Pty) Ltd
  • Edward Snell And Company (Pty) Ltd
  • Excelsior Marketing (Pty) Ltd
  • Fairview Wines (Pty) Ltd
  • Heineken South Africa (Rf) (Pty) Ltd
  • Kleine Zalze Wines (Pty) Ltd
  • Lanzerac Estate Investments (Pty) Ltd
  • Meridian Wine Distribution (Pty) Ltd
  • Morgenster (1711) (Pty) Ltd
  • Namaqua Wines Distribution (Pty) Ltd
  • Newshelf 1167 (Pty) Ltd
  • Ocean Traders International Africa (Pty) Ltd
  • Oranjerivier Wynkelders Co-Operative Limited Primary Co-Operative
  • P C Kelders (Pty) Ltd
  • Pernod Ricard South Africa (Pty) Ltd
  • Really Great Brand Company (Pty) Ltd (The)
  • Robertson Wynmakery Landbou Kooperatief Beperk Primary Co-Operative
  • Rustenberg Wines (Pty) Ltd
  • Simonsig Wines (Pty) Ltd
  • South African Breweries (Pty) Ltd (The)
  • South African Distilleries And Wines (S A) Ltd
  • Spier Farm Management (Pty) Ltd
  • Stellenbosch Vineyards (Pty) Ltd
  • Tiger Brands Ltd
  • Van Loveren Vineyards (Pty) Ltd
  • Vergelegen Wines (Pty) Ltd
  • Vinimark Trading (Pty) Ltd
  • Warshay Investments (Pty) Ltd
  • Wines Of The World Distributors (Pty) Ltd
  • Zidela Wines (Pty) Ltd
  • Company Profiles – Retailers
  • Beadica 276 Cc
  • Big Daddy's Liquors (Pty) Ltd
  • Diamonds Discount Liquor (Pty) Ltd
  • Liquor City-The Liquor Boys Cc
  • Massmart Holdings Ltd
  • Picardi Hotelle (Pty) Ltd
  • Picardi Liquors (Pty) Ltd
  • Pick N Pay Stores Ltd
  • Robinson Liquors (Pty) Ltd
  • Shoprite Holdings Ltd
  • Spar Group Ltd (The)
  • Woolworths (Pty) Ltd
  • Company Profiles – Distributors
  • Meridian Wine Distribution (Pty) Ltd
  • Ocean Traders International Africa (Pty) Ltd
  • Really Great Brand Company (Pty) Ltd (The)
  • Vinimark Trading (Pty) LtdWines Of The World Distributors (Pty) Ltd
Note: Product cover images may vary from those shown
  • Acheron Wines and Spirits (Pty) Ltd
  • AlcoNCP (Pty) Ltd
  • Backsberg Estate Cellars CC
  • Beck Family Estates (Pty) Ltd
  • Boland Wingerde Internasionaal (Pty) Ltd
  • De Waal Wines (Pty) Ltd
  • De Wetshof Estate (Pty) Ltd
  • DGB (Pty) Ltd
  • Diageo South Africa (Pty) Ltd
  • Edward Snell and Company (Pty) Ltd
  • Excelsior Marketing (Pty) Ltd
  • Fairview Wines (Pty) Ltd
  • Heineken South Africa (RF) (Pty) Ltd
  • Kleine Zalze Wines (Pty) Ltd
  • Lanzerac Estate Investments (Pty) Ltd
  • Meridian Wine Distribution (Pty) Ltd
  • Morgenster (1711) (Pty) Ltd
  • Namaqua Wines Distribution (Pty) Ltd
  • Newshelf 1167 (Pty) Ltd
  • Ocean Traders International Africa (Pty) Ltd
  • Oranjerivier Wynkelders Co-Operative Limited Primary Co-Operative
  • P C Kelders (Pty) Ltd
  • Pernod Ricard South Africa (Pty) Ltd
  • Really Great Brand Company (Pty) Ltd (The)
  • Robertson Wynmakery Landbou Kooperatief Beperk Primary Co-Operative
  • Rustenberg Wines (Pty) Ltd
  • Simonsig Wines (Pty) Ltd
  • South African Breweries (Pty) Ltd (The)
  • South African Distilleries and Wines (S A) Ltd
  • Spier Farm Management (Pty) Ltd
  • Stellenbosch Vineyards (Pty) Ltd
  • Tiger Brands Ltd
  • Van Loveren Vineyards (Pty) Ltd
  • Vergelegen Wines (Pty) Ltd
  • Vinimark Trading (Pty) Ltd
  • Warshay Investments (Pty) Ltd
  • Wines of the World Distributors (Pty) Ltd
  • Zidela Wines (Pty) Ltd
Note: Product cover images may vary from those shown

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