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2022 Alternative Adult Beverages in the U.S.

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    Report

  • 144 Pages
  • September 2022
  • Region: United States
  • Beverage Marketing
  • ID: 5415113

Market disruption continues. In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale. New in 2022: Expanded coverage of spirits-based ready-to-drink cocktails.

  • This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
  • Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), ready-to-drink cocktails, hard kombucha, THC infused beverages and much more.
  • In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
  • This report will be useful to beverage marketers, suppliers to the industry, financial executives, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

  • What are the top hard seltzer brands? 
  • What are the leading spirits-based RTD cocktail brands?
  • What gave rise to the hard kombucha segment, and what are its growth prospects?
  • What are issues with positioning certain adult drinks as ""healthy""?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity. Brands covered include: AriZona Sun Rise Hard Seltzer, BON V!V, Bud Light Seltzer, Agave Spiked Seltzer, Clear Coast Fresh Hard Seltzer, Corona, Henry’s Hard Sparkling Water, White Claw, Truly Hard Seltzer, Bud Light Seltzer, Natural Light Seltzer, BON V!V, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike’s Hard, Smirnoff Ice, Budweiser & Bud Light Chelada, Twisted Tea, High Noon Sun Sips, Jose Cuervo RTD cocktails, Modelo Especial Chelada, Four Loko, Henry’s Hard, Bud Light Lime-a-Rita, Bud Light Lime Straw-Ber-Rita, Bud Light Lime Mang-O-Rita, Bud Light Lime Water-melon-Rita, Angry Orchard, Bold Rock, Strongbow Cider, Crispin, Blake’s Hard, Woodchuck Hard Cider, Austin Eastciders, Stella Artois Cidre, Magners, Square Mile, Somersby, Smith & Forge, Skinnygirl, Malibu Cocktails, Barefoot Spritzer, Sparkletini by Verdi and more.



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Table of Contents

1. THE ALTERNATIVE ADULT BEVERAGE MARKET
  • Alternative Adult Beverages
  • Overview & Issues
  • Volume
  • Per Capita Consumption
  • Special Note on Coronavirus
Exhibits
1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 - 2022
1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 - 2022

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL
  • Adult Beverages
  • Overview & Issues
  • Volume by Segment
Exhibits
2.3 U.S. Adult Beverage Market Volume by Segment 2016 - 2022
2.4 U.S. Adult Beverage Market Share of Volume by Segment 2016 - 2022
2.5 U.S. Adult Beverage Market Change in Volume by Segment 2017 - 2022
2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2016 - 2022

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT
  • Alternative Adult Beverage Segments
  • Overview & Issues
  • Beer-Related Beverages
  • Wine-Related Beverages
  • Distilled Spirits-Related Beverages
  • Cannabis Beverages
  • Other Alternative Adult Beverages
Exhibits
3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2016 - 2022
3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2016 - 2022
3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2017 - 2022
3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2016 - 2022
3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2016 - 2022
3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2016 - 2022
3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2017 - 2022

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET
  • Hard Seltzers
  • Overview & Issues
  • Volume
  • AriZona Sun Rise Hard Seltzer
  • BON V!V
  • Bud Light Seltzer
  • Cacti Agave Spiked Seltzer
  • Clear Coast Fresh Hard Seltzer
  • Corona
  • Dos Equis Ranch Water
  • Henry’s Hard Sparkling Water
  • Michelob Ultra Organic Seltzer
  • Natural Light Seltzer
  • Nauti Seltzer Premium Hard Seltzer
  • Pabst Blue Ribbon Stronger Seltzer
  • Smirnoff Spiked Sparkling Seltzer
  • Social Club Seltzer
  • Sparkling ICE Spiked
  • Svedka Spiked Premium Seltzer
  • Topo Chico
  • Truly Hard Seltzer
  • Vizzy
  • White Claw Hard Seltzer
  • Wild Basin Hard Seltzer
  • Other Flavored Malt Beverages
  • Overview & Issues
  • Volume
  • Mike’s Hard Lemonade
  • HARD MTN DEW
  • The Beast Unleashed
Exhibits
4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2016 - 2021
4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2016 - 2021
4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2017 - 2021

5. THE HARD CIDER MARKET
  • Hard Cider
  • Overview & Issues
  • Volume
Exhibits
5.17 U.S. Hard Cider Market Volume by Brand 2016 - 2021
5.18 U.S. Hard Cider Market Share of Volume by Brand 2016 - 2021
5.19 U.S. Hard Cider Market Change in Volume by Brand 2017 - 2021

6. THE DISTILLED SPIRITS-RELATED AAB MARKET
  • Distilled Spirits-Related Alternative Adult Beverages
  • Overview & Issues
  • Volume
  • Ready-to-Drink Cocktails
  • Overview & Issues
  • Absolute Cocktails and Vodka Soda
  • Bacardi Real Rum Cocktails
  • Bombay Sapphire Gin & Tonic
  • Crown Royal RTD Cocktails
  • Cutwater Spirits Canned Cocktails
  • Dos Equis Classic Lime Margarita
  • High Noon
  • Jack Daniel’s & Coca-Cola
  • Jameson
  • Jim Beam RTD Cocktails
  • Jose Cuervo
  • Malibu Pre-Mix Cans
  • Monoco
  • Nütrl Vodka Seltzer
  • Skinnygirl
  • Ready-to-Drink “Mocktails”
  • Overview & Issues
  • ArKay Beverages
  • Bar Nøne
  • Ceder’s
  • Curious Elixirs
  • Gordon’s Ultra Low Alcohol Gin & Tonic
  • Herbie Virgin
  • Mocktails
  • Seedlip
  • Stryyk
  • Surendran & Bownes
Exhibits
6.20 U.S. Spirits-Related AAB Market Volume by Brand 2016 - 2021
6.21 U.S. Spirits-Related AAB Market Share of Volume by Brand 2016 - 2021
6.22 U.S. Spirits-Related AAB Market Change in Volume by Brand 2017 - 2021

7. THE WINE-RELATED AAB MARKET
  • Wine-Related Alternative Adult Beverages
  • Overview & Issues
  • No-Alcohol Wine
  • Overview & Issues
  • O.Vine Wine Grape Infused Water
Exhibits
7.23 U.S. Wine-Related AAB Market Volume by Brand 2016 - 2021
7.24 U.S. Wine-Related AAB Market Share of Volume by Brand 2016 - 2021
7.25 U.S. Wine-Related AAB Market Change in Volume by Brand 2017 - 2021

8. THE CANNABIS-INFUSED BEVERAGE MARKET
  • Cannabis Beverages
  • Overview & Issues
Exhibit
8.26 U.S. Cannabis-Infused Beverage Market Leading Brands and Companies in Select States 2021

9. EMERGING ALTERNATIVE ADULT BEVERAGES
  • Non-FMB Hard Ready-to-Drink Tea
  • Overview & Issues
  • Noveltea
  • Vrai
  • Hard Ready-to-Drink Coffee
  • Overview & Issues
  • Hard Kombucha
  • Overview & Issues
  • Bambucha Organic Hard Kombucha
  • Boochcraft
  • Kombrewcha
  • KYLA Hard Kombucha
  • Unity Vibration
  • Wild Tonic
  • On-Premise/Craft “Mocktails”
  • Overview & Issues
  • “Healthier” Cocktails
  • Overview & Issues
10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET
  • Projected Alternative Adult Beverages
  • Overview & Issues
Exhibits
10.27 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2021 - 2026
10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2021 - 2026
10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2021 - 2026
10.30 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2021 - 2026
10.31 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2021 - 2026
10.32 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2021 - 2026
10.33 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2021 - 2026

Samples

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Companies Mentioned

  • Absolute Cocktails and Vodka Soda
  • AriZona Sun Rise Hard Seltzer
  • ArKay Beverages
  • Bacardi Real Rum Cocktails
  • Bambucha Organic Hard Kombucha
  • Bar Nøne
  • Bombay Sapphire Gin & Tonic
  • BON V!V
  • Boochcraft
  • Bud Light Seltzer
  • Cacti Agave Spiked Seltzer
  • Ceder’s
  • Clear Coast Fresh Hard Seltzer
  • Corona
  • Crown Royal RTD Cocktails
  • Curious Elixirs
  • Cutwater Spirits Canned Cocktails
  • Dos Equis Classic Lime Margarita
  • Dos Equis Ranch Water
  • Gordon’s Ultra Low Alcohol Gin & Tonic
  • Hard Kombucha
  • HARD MTN DEW
  • Henry’s Hard Sparkling Water
  • Herbie Virgin
  • High Noon
  • Jack Daniel’s & Coca-Cola
  • Jameson
  • Jim Beam RTD Cocktails
  • Jose Cuervo
  • Kombrewcha
  • KYLA Hard Kombucha
  • Malibu Pre-Mix Cans
  • Michelob Ultra Organic Seltzer
  • Mike’s Hard Lemonade
  • Monoco
  • Natural Light Seltzer
  • Nauti Seltzer Premium Hard Seltzer
  • Noveltea
  • Nütrl Vodka Seltzer
  • O.Vine Wine Grape Infused Water
  • Pabst Blue Ribbon Stronger Seltzer
  • Seedlip
  • Skinnygirl
  • Smirnoff Spiked Sparkling Seltzer
  • Social Club Seltzer
  • Sparkling ICE Spiked
  • Stryyk
  • Surendran & Bownes
  • Svedka Spiked Premium Seltzer
  • The Beast Unleashed
  • Topo Chico
  • Truly Hard Seltzer
  • Unity Vibration
  • Vizzy
  • Vrai
  • White Claw Hard Seltzer
  • Wild Basin Hard Seltzer
  • Wild Tonic