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New Age Beverages in the U.S. Through 2025

  • ID: 5415131
  • Report
  • December 2021
  • Region: United States
  • 332 Pages
  • Beverage Marketing

FEATURED COMPANIES

  • AHA
  • bubly
  • Fuze
  • Honest Tea
  • Naked Juice
  • Red Bull

This market report from Beverage Marketing Corporation offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies. This study examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages, kombucha, protein drinks, sparkling water and a broad range of other segments that fall under the diverse New Age beverage umbrella.

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2020 and which did not? Which are estimated to have grown or declined in 2021?
  • Which categories are poised for strong growth in the future? How has covid-19 impacted the market?
  • What are the top beverage brands and how did they perform in 2020?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2020, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2025. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including volume, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2025 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.
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Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AHA
  • bubly
  • Fuze
  • Honest Tea
  • Naked Juice
  • Red Bull

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

  • The Current New Age Market

Exhibits
1.1 New Age Beverage Market Dollar Sales and Volume 1985 - 2025
1.2 New Age Beverage Market Annual Growth 1995 - 2025
1.3 New Age Beverage Market Per Capita Consumption 1985 - 2025

2. NEW AGE SEGMENTS

  • New Age Beverage Market Segments - Dollars
  • Single-Serve Water
  • Single-Serve Fruit Beverages
  • Sports Beverages
  • Ready-to-Drink Tea
  • Sparkling Water
  • High-End CSDs
  • Vegetable/Fruit Juice Blends
  • Ready-to-Drink Coffee
  • Energy Drinks
  • Single-Serve Dairy
  • Kombucha
  • Coconut Water
  • Plant Water
  • Protein Drinks
  • Probiotics
  • New Age Beverage Market Segments - Volume and Price

Exhibits
2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2015 - 2025
2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2015 - 2025
2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2016 - 2025
2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2015 - 2025
2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2015 - 2025
2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2016 - 2025
2.10 New Age Beverage Market Segments Volume 2015 - 2025
2 .11 New Age Beverage Market Segments Share of Volume 2015 - 2025
2.12 New Age Beverage Market Segments Change in Volume 2016 - 2025
2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2015 - 2025

3. NEW AGE REGIONAL MARKETS

  • New Age Regional Markets
  • The South
  • The West
  • The Northeast
  • The Midwest
  • New Age Segments by Regional Markets
  • Sparkling Water
  • Premium Soda
  • Ready-to-Drink Tea
  • Single-Serve Fruit Beverages
  • Sports Beverages
  • Retail PET Water
  • Ready-to-Drink Coffee
  • Energy Drinks

Exhibits
3 .14 New Age Beverage Regional Markets Wholesale Dollar Sales 2015 - 2025
3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2015 - 2025
3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2016 - 2025
3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2015 - 2025
3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2015 - 2025
3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2016 - 2025

4. NEW AGE DISTRIBUTION CHANNELS

  • Distribution of New Age Beverages

Exhibits
4 .20 New Age Beverages Estimated Volume by Distribution Channel 2015 - 2025
4.21 New Age Beverages Volume Share by Distribution Channel 2015 - 2025
4.22 New Age Beverages Volume Growth by Distribution Channel 2016 - 2025

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

  • The Leading Companies
  • PepsiCo, Inc.
  • Overview
  • Gatorade - Overview
  • Gatorade - Marketing
  • Gatorade - Distribution
  • Aquafina - Overview
  • Aquafina - Marketing
  • Aquafina - Distribution
  • PLTP - Overview
  • PLTP - Marketing
  • PLTP - Distribution
  • LIFEWTR - Overview
  • LIFEWTR - Marketing
  • bubly - Overview
  • Frappuccino - Overview
  • Frappuccino - Marketing
  • Tropicana - Overview
  • Tropicana - Marketing
  • Naked Juice - Overview
  • Naked Juice - Marketing
  • Naked Juice - Distribution
  • Izze - Overview
  • Izze - Marketing
  • Izze - Distribution
  • Amp - Overview
  • Amp - Marketing
  • Rockstar - Overview
  • Rockstar - Marketing
  • Coca-Cola Company
  • Overview
  • Dasani - Overview
  • Dasani - Marketing
  • Dasani - Distribution
  • Glacéau - Overview
  • Glacéau - Marketing
  • Glacéau - Distribution
  • Gold Peak - Overview
  • Gold Peak - Marketing
  • Peace Tea - Overview
  • Minute Maid - Overview
  • Minute Maid - Marketing
  • Minute Maid - Distribution
  • Fuze - Overview
  • Fuze - Marketing
  • Powerade - Overview
  • Powerade - Marketing
  • Powerade - Distribution
  • Honest Tea - Overview
  • Honest Tea - Marketing
  • Honest Tea - Distribution
  • AHA - Overview
  • Topo Chico - Overview
  • Topo Chico - Marketing
  • BlueTriton Brands
  • Overview
  • Marketing
  • Distribution
  • Keurig Dr Pepper
  • Overview
  • Hawaiian Punch - Marketing
  • Snapple Beverage Group - Overview
  • Snapple Beverage Group - Marketing
  • Snapple Beverage Group - Distribution
  • Bai - Overview
  • Bai - Marketing
  • Core Hydration - Overview
  • Core Hydration - Marketing
  • Venom - Overview
  • Red Bull
  • Overview
  • Marketing
  • Distribution
  • Ferolito, Vultaggio & Sons
  • Overview
  • Marketing
  • Distribution
  • Monster Beverage Corporation
  • Overview
  • Marketing
  • Distribution

Exhibits
5 .23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2015 - 2020
5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2015 - 2020
5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2016 - 2021
5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2015 - 2021
5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2015 - 2021
5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2016 - 2021

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

  • New Age Beverage Brands Advertising Expenditures
  • New Age Beverage Advertising By Media
  • New Age Beverage Advertising By Category

Exhibits
6 .29 Leading New Age Beverage Brands Advertising Expenditures 2015 - 2020
6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2015 - 2020
6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2016 - 2020
6.32 Estimated New Age Advertising Expenditures by Media 2015 - 2020
6.33 Estimated New Age Advertising Share of Expenditures by Media 2015 - 2020
6.34 Estimated New Age Advertising Change in Expenditures by Media 2016 - 2020
6.35 Estimated New Age Advertising Expenditures by Market Segment 2015 - 2020
6.36 Estimated New Age Advertising Share of Expenditures by Segment 2015 - 2020
6.37 Estimated New Age Advertising Change in Expenditures by Segment 2016 - 2020

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

  • The New Age Beverage Consumer
  • Overview
  • Comparative Demographics of New Age Brands

Exhibits
7.38 Demographics of the Bottled Water Consumer 2020
7.39 Demographics of the RTD Tea Consumer 2020
7.40  Demographics of the Sports Beverage Consumer 2020
7.41  Demographics of the Energy Drink Consumer 2020
7.42 Demographics of the Evian Consumer 2020
7.43 Demographics of the Aquafina Consumer 2020
7.44 Demographics of the AriZona Tea Consumer 2020
7.45 Demographics of the Lipton Consumer 2020
7.46 Demographics of the Gatorade Consumer 2020
7.47 Demographics of the Powerade Consumer 2020
7.48 Demographics of the Red Bull Consumer 2020
7.49 Demographics of the Monster Consumer 2020

Note: Product cover images may vary from those shown
  • AHA
  • Amp
  • Aquafina
  • Bai
  • BlueTriton Brands
  • bubly
  • Coca-Cola Company
  • Core Hydration
  • Dasani
  • Ferolito, Vultaggio & Sons
  • Frappuccino
  • Fuze
  • Gatorade
  • Glacéau 
  • Gold Peak
  • Hawaiian Punch
  • Honest Tea
  • Izze
  • Keurig Dr Pepper
  • LIFEWTR
  • Minute Maid
  • Monster Beverage Corporation
  • Naked Juice
  • Peace Tea
  • PepsiCo, Inc.
  • PLTP
  • Powerade
  • Red Bull
  • Rockstar
  • Snapple Beverage Group
  • Topo Chico
  • Tropicana
  • Venom
Note: Product cover images may vary from those shown
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