Search assistance: Industry revenue will continue increasing following booming digital advertising
Businesses in the SEO and Internet Marketing Consultants industry advise on a company's online advertising and presence. Companies' services often include increasing the amount of revenue or online traffic a company receives through search engine optimization (SEO) and display advertising. Businesses have benefited from increased corporate profit, total advertising expenditure and e-commerce sales. Also, retailers are shifting to an omnichannel sales approach and are relying on SEO and display advertising to boost revenue. The Internet Advertising Bureau (IAB) estimates that all internet advertising revenue will reach $189.3 million in 2021 (latest data available). Payment for the SEO and Internet Marketing Consultants industry has benefited from overall macroeconomic growth, with industry revenue growing at an annualized 14.0% over the past five years and is expected to total $79.8 billion in 2023 when revenue will climb by an estimated 3.1%.
This industry provides internet marketing and search engine optimization (SEO) consultancy services. SEO and internet marketing consultants provide expert advice and assistance in the fields of website search, internet display and user functionality, social media development and integration and internet campaigns.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
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